Profound

Introducing the Profound Research Brief for Open Enrollment on ChatGPT. We analyzed 119,598 US healthcare conversations on ChatGPT to see which health plan decisions consumers ask for help with, how their questions change during open enrollment, and how insurance marketers can respond. The report covers when shopper interest peaks before each enrollment deadline, what content to publish ahead of each window alongside insights from Accenture Song.

We've been named a Major Player in the @IDC MarketScape: Worldwide Agentic Marketing for B2C Enterprises 2026 Vendor Assessment. Your AI Marketer (Aim) works alongside every function of your marketing team, so ambitious teams can take on the quantity and quality of work required to win in the era of the agentic internet. Source: IDC MarketScape: Worldwide Agentic Marketing for B2C Enterprises 2026 Vendor Assessment, Doc #US54113426, September 2026.

We're partnering with @sequoia to host a Forward Deployed Marketing Engineer Happy Hour in New York City. Forward Deployed Marketing Engineers (FDMEs) are embedded inside some of the world's biggest brands, building workflows in Profound and making them part of how the marketing team works every week. Come hear from @biad_anas (Partner at Sequoia Capital) and @nicklafferty (Founding Marketing Engineer). New York City Tuesday, November 17 6:00-8:00 PM ET

Zero Click Singapore 26 is officially Unlocked 🔓️ Sessions are now available to watch on demand, with speakers from @LOrealGroupe, @Singtel, @StanChart, @iQuanti, @Unilever and more sharing how they're approaching AI marketing with 400+ marketers.

Introducing Profound on @awsmarketplace. If your company runs on @awscloud, you can now buy Profound through AWS Marketplace, and the purchase counts toward your existing AWS spend commitment. • Use budget your company has already committed to AWS • Get through procurement and security review faster, since AWS is already an approved vendor • Pay through AWS billing, on terms aligned to your commit timeline Most AWS commitments close on December 31. Eligibility depends on your agreement with AWS. Thank you to the @AWS_Partners team for helping bring Profound to AWS Marketplace.

New episode of The Marketing Engineer Podcast with @RavishAgrawal, Head of Growth Marketing at @GammaApp. AI Search is now one of Gamma's top three acquisition channels. To keep scaling the channel, Ravish built an automated SEO and AI Search content system. It tracks performance, finds content opportunities, and writes new content with minimal manual work. He also connected Gamma's marketing tools through MCPs, so he can analyze data, automate reporting, and run experiments without switching platforms. In this episode, Ravish breaks down how Gamma measures AI Search impact, what he learned from testing ChatGPT Ads, and why Gamma is now hiring for roles like AI creative strategist.

Over 400 marketers joined us last Thursday for Zero Click Singapore 2026. Speakers from @LOrealGroupe, @Singtel, @StanChart, @iQuanti, @Unilever and more shared how they're approaching AI marketing. Thank you to every speaker, partner and attendee who made it happen.

October 2026 Product Roundup