MicroConf retweeted
📚 Idea to Traction is out today 🔥
It's the book I wish I'd had before I wasted months building things nobody wanted. Everything from finding an idea worth pursuing to landing your first paying customers, rewritten for a world where AI can build your product in a weekend.
AI can build your product. It can't tell you if anyone will pay for it.
Thank you to everyone who pre-ordered. It hit #1 New Release before it was even out. 🙏
It's available in hardcover, Kindle, and on Audible, narrated by me. If you've heard the podcast, you know exactly what you're in for. My same dulcet tones and a lack of interruptions from Einar. 🎙️
🔥 Last call: the pre-order bonuses are still open until midnight Eastern tonight. Buy the hardcover today and you get:
✅ The ebook or audiobook free
✅ Four tools from the book to find and validate your next idea
Links below 👇
If your SaaS ranks in Google’s top 10, there’s a high chance it also shows up in AI search answers. @georgechasioti of Minuttia shared that finding from a study of 5,983 B2B software products at MicroConf Europe 🧵
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However, measurement is still hard. About 40% of marketers surveyed named it their biggest AI search challenge, even though George’s team counted 240 AI search tracking tools. George advises to track weekly, on more than one engine, with prompts written the way buyers talk.
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The full talk covers the pillars that carried over from SEO, the ones that are new, and how to write evaluation prompts that show how AI describes your product.
If search is on your roadmap:
▶️ youtu.be/akVbr8xMdDE
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MicroConf retweeted
🙏 Huge thank you to everyone who pre-ordered Idea to Traction.
It doesn't come out until next week, and it's already the #1 New Release in its category on Amazon. 🔥
If you haven't grabbed a copy yet, there are 3 days left to get the pre-order bonuses. Pre-order the hardcover and you get:
📚 The ebook or audiobook free
🎙️ A live Q&A with me next week
📝 Four worksheets covering topics from the book
Link below 👇
A tiny team from Latvia with no marketing or sales experience got 350,000 people to sign up for their AI tool without spending on ads. Agnese Jaunošāne of Ajelix broke down how at MicroConf Europe 🧵
Every launch hits five channels:
→ Founder posts on LinkedIn, almost daily
→ A news and updates category on the blog
→ PR newswires
→ Pitching journalists
→ Video and company socials
The repetition tells Google and LLMs something is happening.
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The second half covers four pivots in four years, ending in an EU enterprise AI workspace running on its own inference. Watch if bigger players can outspend you in your category.
▶️ youtu.be/-GKLZWEq-0c
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MicroConf retweeted
If you’re running a $1M+ ARR SaaS and most of your work happens alone at a desk, TinySummit is for you.
Three days in Cancun with founders working through the same hiring and scaling problems. Accommodation, meals, and sessions all included.
Dec 5-7. Tickets close next week, apply 👇
tinyseed.com/tinysummit
MicroConf retweeted
Our biggest @MicroConf Europe ever: 174 founders, 30+ countries, 30% doing $1M+ ARR.
@robwalling and @derrickreimer break down AI SEO, the moats that survive AI, and why disruption breeds opportunity for bootstrappers.
Ep 856 👇
startupsfortherestofus.com/e…
Jacob Wright sells novel-writing software mostly to hobbyists. Dabble runs at 4% churn and has grown to nearly $2M ARR over nine years.
At MicroConf Europe 2026, Jacob explained the product principles behind it 🧵
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Here’s how Dabble applies it:
→ Writers create chapters and scenes, not files and folders
→ Focus mode kicks in as soon as you type
→ The loading screen greets writers with a writing quote
→ Confetti fires when a writer hits a goal
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Jacob’s rule is to think hard up front so your customers don’t have to later. AI can copy your features, but it can’t feel your users’ pain.
If you’re deciding what to improve in your product next, watch the full 11-minute talk ▶️ youtu.be/VKCvJwOKdio
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MicroConf retweeted
A LOT of people have been asking when my MicroConf talk on SaaS moats would go live.
🔥 It’s here, along with Einar’s talk.
Think of them as parts one and two of the same question: What makes a SaaS business defensible when AI makes software so easy to build?
Our first two talks from MicroConf Europe in Reykjavík are now out!
@robwalling covers which SaaS moats still hold up in the age of AI.
@einarvollset picks up from there: if anyone can copy your features in hours, where does defensibility come from?
Links in 🧵:










