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This month’s cover star is Charles D. King: agent, producer, and founder of multi-platform media company @stayMACRO, which is dedicated to elevating BIPOC stories.
Read our story on the Adcolor | ADWEEK 2027 Beacon Award winner 👉 adweek.it/4zvtE4Y
📷 Phylicia J. L. Munn
.@BravoTV's #SouthernCharm returns tomorrow for Season 12, and it's sure to be a chaotic one.
For cast member Molly O'Connell, a big part of the season will focus on her music career. Here's what she had to say about sharing her music and performing at Bravo Fan Fest.
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ADWEEK retweeted
NEW: AI is making it easier to create images and videos, while giving @Adobe some of its toughest competition yet. I spoke with its CMO about why the company is doubling down on human creativity (while selling AI), its big campaign in 5 years, and if saaspocalypse is imminent
ADWEEK retweeted
The season ends, but your CTV campaign keeps running. Samsung Ads shares that “ghost viewers” may have moved to another app, making current viewing activity more useful than yesterday’s audience spike.
adweek.com/sponsored/when-th…
.@VaselineBrand gave shoppers a chance to break up with disappointing moisturizers at a lotion trade-in pop-up in New York City. At Flatiron Plaza, visitors could swap their old lotions for the brand’s new Cherry Aura and Vanilla Comfort scents.
Even fish can't get enough of @Bridgerton.
“Find the Thing You Never Knew You Needed” is @Netflix's latest campaign, created by its in-house brand creative studio and Mother London.
This week's The Checkout looks at what consolidation could mean for brands, agencies, and the future of commerce media. adweek.it/4zzPnZh
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.@RaosHomemade's new four-minute film, “Limited-Time Only,” uses a product-launch ruse to show three people how few meals they may have left with loved ones. The film was created by Goodby, Silverstein & Partners. adweek.it/4BUdnI8
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After acquiring @warnerbros., Skydance is looking to cut costs and reduce its roughly $80 billion debt by consolidating operations across the combined company. It aims to save at least $2.2 billion by combining redundant corporate functions. adweek.it/4t0K8zy
Everyone knows by now that @TheDemocrats swept the midterm elections last week, but not everyone knows how that victory was won.
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To get the full picture of the party's efforts, @TrishlaOstwal spoke to folks from @JamesTalarico's campaign, @AbdulElSayed's campaign, @KamalaHarris' presidential campaigin, @ZohranKMamdani's campaign, and digital leaders at the @DNC.
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Get the full stories below ⬇️
How Democrats Learned to Win After 2024's Mistakes 👉 adweek.it/4fgQhlh
How James Talarico's Team Flipped Texas 👉 adweek.it/4zQ0pKl
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After .@X’s AI moderation system mistakenly labeled an image of a SpaceX rocket launch as “adult content,” the platform’s head of safety, @michaelo, wants to make such decisions easier to understand and challenge. adweek.it/4BWC0E9
.@OpenAI is launching Business Hub in beta, giving businesses a way to manage how they appear in ChatGPT. Verified businesses can update their profiles and product information, create dedicated agents and access data on how often they’re cited. adweek.it/4AlUEnl
.@Omnicom has appointed Tom Schwenger CEO of Omnicom Health’s marketing branch. He will oversee its global marketing agencies and develop client engagement models for pharma, biotech and consumer healthcare companies.
ALT I'm sorry, I can’t identify or describe individuals in images. However, the image features an announcement about Tom Schwenger being appointed as CEO of Omnicom Health Marketing, with a logo for Adweek displayed at the top.
In this episode of Adspeak, Ryan Joe joins @cognitiv's Eric Danetz and @MarsGlobal’s Nicole Vinson to explore how AI, deep learning, behavioral data and clean rooms can help brands better understand audiences and improve media and creative performance. adweek.it/4k2YOeZ
