Pinned Tweet
I build software and set up AI in small businesses, my own store included.
Here:
- X growth experiments, real analytics
- what AI does in a business, with numbers
- AI news that matters to small teams
- memes. I'll quote post yours if I like them
New numbers every Friday.
2
83
Before I automate anything for a business, I ask them to write the process down step by step.
Most of the time, there turns out to be no process. There's a person who knows how to do it.
You can't automate a person. Write it down first, then decide what AI should touch.
63
Everyone reads X's open-source ranking code for the boosts. Read the penalties.
2026 weights:
like: +0.708
reply: +5
copy link: +20
not interested: −53
mute: −59
block: −31
report: −234
One “not interested” cancels ~75 likes. Engagement bait is not the way.
1
56
Syncing my store to my supplier's CSV took 1h per day.
Now:
- drop the export in a folder
- AI diffs it against the live store through MCP
- I check what it flags
- AI pushes it to Shopify
5mn. Doesn't break on renamed products. No decimal errors that sell a $150 item for $15
2
54
My last 90 days on X:
- 14.M impressions
- 4,500 profile visits
1 profile visit per ~3,200 views, almost all from memes I didn't make.
Memes get views. Nobody wonders who posted them.
Profile visits are the number I'm trying to move now.
1
50
Everyone asks if AI will replace their staff. In my store, the first job it replaced was me doing data entry at 11pm.
AI isn’t meant to replace your people.
It’s meant to take the repetitive work off their plate so they can focus on the work that matters.
X says 5.3K of my 5.8K followers were active in the last 24h.
The follower number on your profile is a ceiling.
The active number is your actual audience, I'm doing good here because I take the time to block bots and dead accounts.
49
Skip the AI strategy. Find the one weekly task that makes you want to throw the laptop, and automate that.
Mine was supplier price and inventory updates. For a plumber it's probably quotes.
Start there. The impressive stuff can wait
1
108
X turned this account down for Original Content Rewards: "reused content."
Fair. Most of what I posted was memes I downloaded and reuploaded.
So for the next 41 days: no reuploads. Only things I wrote or built myself. Let's see what happens to reach.
1
67
Bulkley Designs retweeted
🇺🇸The American Dream isn’t dead, go get it
I don’t have a mansion, however I also don’t have a mortgage.
3 years ago i started the 2 year process of building a home, with my own two hands, where I could raise my family in peace.
Here’s a couple pictures from framing.









