The art book for ‘SPIDER-MAN: BRAND NEW DAY’ reveals that generative AI was used in concept design of NYC for the film. (Source: thedirect.com/article/spider…)
Image from DiscussingFilm (@DiscussingFilm)
Image from DiscussingFilm (@DiscussingFilm)

Aug 21, 2026 · 1:20 AM UTC

2,337
2,861
9,457
62,996
14,764,067
RelevantRecentLikes
Actually ridiculous, why do you need to ai generate a REAL CITY. Hope the “artist” doesn’t get hired again
30
325
2
23,342
350,080
How I’m looking at the concept artist right now
Image from BLURAYANGEL 🦇 (@blurayangel)
22
408
4
22,293
384,364
@DiscussingFilm
1
39
8,606
131,618
Better see this get the same slander Supergirl did.
19
90
2
2,878
93,053
@DiscussingFilm
8
1,709
30,052
xitter.twitterapi.xyz/homeofdcu/status/20879…
Cole Knight (@realcoleknight) profile pictureCole Knight
@realcoleknightAug 13
Replying to @realcoleknight
It's important to note this isn't just a Gillespie thing either. The whole industry is doing this, including Martin Scorsese. This is not a defense, but rather an alarm that we need to steer away from this shit.
3
20
935
54,988
AI being used in the 8th highest grossing film of all-time., I’m very disappointed
Image from ᴘʟᴏᴛᴛɪɴɢ (@plotwistpro)
3
24
1,073
22,255
@DiscussingFilm
1
24
916
43,042
I want to see ALL THAT SUPERGIRL ENERGY brought to this post now. I personally don't care if they use ai "art" as reference tool. It's when the "art" is used as the thing and no real artists were involved doing the final designs etc.
12
24
526
29,587
Literally just go take pictures of the city???
3
383
10,355
we need to fire whoever thought this was a good idea
1
8
1
528
26,422
@DiscussingFilm
228
2,987
Bro went from fighting villains to fighting the AI allegations 😭
1
307
14,026
Well, at least Spider-Man himself doesn’t use AI in the movie… oh wait…
1
63
2,836
@DiscussingFilm
9
246
17,610
@DiscussingFilm
2
237
9,540
Was this not obvious?? Like. It's not easy to film in NYC when your movie is about a guy swinging from bulding to building and there are constant explosions happening.
19
1
34
22,280
@DiscussingFilm
4
29
2,413
Lmao few days back Dc with lobo now marvel/sony with Spider-Man background art
1
30
5,020
@DiscussingFilm
23
1,476
How old is this ai model? Damn It seems antique
Image from DANNYonPC (@DANNYonPC)
20
1,754
In fact I was the source! I'm happy that word is out, but the Direct used my photos again...
The Artbook Collector (@theartbookguy) profile pictureThe Artbook Collector
@theartbookguyAug 20
*Important please read. In a mistake I won't make again, I initially glanced over an image in Spider-Man: Brand New Day - The Art of the Movie, but after speaking with multiple artists, in my opinion it looks like it was made using AI. The image seen below has warped taxis and building details, evidence of more than 'photobashing'. Of course, I cannot confirm this for certain, but it has multiple indicators. It should be highlighted and I want my coverage of artbooks to be fair and informative, so people can make informed choices about the books. It's important to note that this was not done by a current or former member of the Visual Development team, each of which are extremely talented and do not use AI. Their work on the movie was superb and I look forward to seeing more from them following the team layoffs earlier this year. I shouldn't have looked over this and hate that I only just picked it up. While I was expecting this to happen eventually, I did not expect it to happen in a Marvel artbook if this is indeed AI. Another image also includes stock photo watermarks as well, again this is not from the former Vis Dev artists. I have updated my review to indicate this and will be paying very close attention to all images in the future. 📚
Image from The Artbook Collector (@theartbookguy)
Image from The Artbook Collector (@theartbookguy)
Image from The Artbook Collector (@theartbookguy)
11
183
13,785
ooo wow what major headlining news
4
1,085
Hooray
1
441
using generative AI to concept design a real-life city like New York is wild lol. like... it's NYC. just look out a window or take a photo?? the "big city, little spider" piece looks so warped up close. marvel studios really needs a better editorial team if they are going to print glitches in their official books.
1
62
This is the AI they used
1
205
AI drew New York so expect fourteen boroughs 😭
1
903
And? So what?
33
That’s a huge shift for the franchise definitely gonna be a talking point for fans.
51
So?
56
One thing we should know is that they can't finish that story line without using an AI
43
Agreed
33
One piece doesn’t define the entire visual development of Brand New Day, and the rest of the book reportedly doesn’t show the same issues. Still, the optics are rough. Marvel is navigating a moment where efficiency and cost pressure collide with audience expectations of craft.
46
xitter.twitterapi.xyz/DavidUllrich202/status…
David Ullrich (@DavidUllrich202) profile pictureDavid Ullrich
@DavidUllrich202Feb 2
Neuroscientist Diagnoses Trump’s Brain Damage In his patterns of speech, inability to state the truth on just about any subject, and the apparent joy he gets out of watching people suffer ― something strange is going on ― a “dementing malignant narcissist.” Credit: Scott Carney
88
🥹🥹🤨一円すら払ったことない……。😅
Loisy (@liantttt) profile pictureLoisy
@lianttttAug 21
この恥知らずめ！何もしてないのに、なんで凍結するんだよ？ X、お前はまさか、青バッジの小銭を稼ぐためだけなのか？ ふざけんなよ……。
Image from Loisy (@liantttt)
27
Generative AI being used for NYC concept design is definitely an interesting development in filmmaking. xitter.twitterapi.xyz/M3LEE_LIVE/status/2090…
M3LEE (@M3LEE_LIVE) profile pictureM3LEE
@M3LEE_LIVEAug 21
What if the claw machine was full of graded cards? @andreamyellie, co-founder & CEO of @beezie, joins PrimeTime to talk digital collecting, the Beezie Claw, and turning the arcade experience into something built for collectors. 11 AM ET / 11 PM PHT
Image from M3LEE (@M3LEE_LIVE)
47
Load more replies