Esso Vance

Long overdue answer to @Saint10Fourteen on why ansem wasn’t pushing $ANSEM in the last weeks, which turned into a long ass thread on the "role" of KOLs in crypto TLDR: KOLs don’t create narratives. They speed them up. CT either think big accounts are gods who can conjure a run out of nothing, or they think they’re all scammers farming exit liquidity. sometimes both lol. 1. Attention is an accelerant, not a fuel source A big account is a megaphone. A megaphone makes a sound louder, but it can’t make one out of nothing. If there’s no real culture, no holders who actually care and nothing people want to belong to, the megaphone just broadcasts empty noise to a few hundred thousand people. That’s why manufactured narratives have such a short half-life. You can buy the first wave of attention. You can’t buy the second wave, the one where normal people start making memes, defending the bag and onboarding their friends without being paid to. That second wave decides whether something lasts, and no KOL can fake it. 2. Two types of big accounts /// curators: look for pockets of culture already forming organically (weird community, a meme spreading on its own, builders shipping w/ 0 budget) and uplift them. their edge is just spotting it early /// manufacturers: try to build the narrative from scratch with coordinated posts, paid rounds, bundled supply. Many does a bit of both. The question is which one is someone’s default. 3. Nobody controls a chart A KOL can’t hold a chart up. When the market wants to sell, it sells, and no tweet stops a bleed. That’s why you don’t see Ansem pushing $ANSEM while it corrects. It’s not because he gave up on it or because he’s “dumping on you”. It’s because shilling into a downtrend burns credibility for nothing. Every “we’re so back” tweet into a red candle costs trust, and trust is the only real asset a KOL has. So the smart play is to stay quiet, let the price find a bottom on its own, let the weak hands leave and let the real holders show themselves. Then, once there’s a base, he accelerates the move up. That’s the accelerant model in practice: you can’t force the direction, you can only amplify a direction that already exists. If you understand this, you stop reading a KOL’s silence as a bearish signal and start reading it as timing. 4. The megaphone isn’t unlimited Every KOL’s megaphone has a battery. If u shill too much shit or keep calling things w/ bad timing, it drains. Ppl stop reacting, and when the crucial moment comes, the one where u actually need ur audience to show up, nobody’s listening anymore. Look at Murad. He bullposts his coin the exact same way whether it’s up 50% or down 50%. Same energy, same tone, every single day. At some point it’s just background noise. And on top of that he doesn’t show any understanding of the narratives the mkt actually cares about rn, so even when he’s right nobody takes it seriously. 0 credibility bc there’s 0 signal. That’s the difference w/ Ansem. Going quiet when it bleeds isn’t weakness, it’s him saving the bullets for when they actually count. 5. Why I don’t hate him, and why he still pisses me off I don’t think Ansem is a scammer, and I don’t think he’s acting in bad faith. He’s one of the few big accounts who actually understands culture instead of just pretending to. But that’s exactly why it pisses me off when I feel he isn’t using his reach properly. When you have that much attention, every post is a decision about where liquidity and eyeballs go. Pointing it at something organic can change a small community’s whole trajectory. Pointing it at something hollow just recycles people’s money into another chart that goes to zero. He isn’t perfect. I’m not either, and nobody is. But the bigger your megaphone, the more it matters what you point it at, and holding him to that standard is a form of respect, not hate. 6. What you should actually take from this Don’t buy bc a KOL posted. Buy bc smth real was already there and the KOL just turned the lights on. Check what existed before the big account showed up: holders, memes, builders, community. If the answer is “nothing”, ur the exit liquidity. The real alpha is finding the organic pockets before the accelerant hits. That’s the game the best KOLs are playing, and u can play it too. Pay attention to when a KOL posts, not just what. A KOL who bullposts the same way up or down gives u 0 info. One who picks his moments is telling u smth when he finally speaks. KOLs are amplifiers, and the culture comes from the people underneath.