HP

Technology is doing its best work when it becomes invisible to users, so they can focus on the real challenge they need to solve, and not the technology itself. Hear from @ScuderiaFerrari HP’s Head of Digital Transformation, Stefano Maltomini, on the importance of building technology that delivers value, creates impact, and drives performance.

The Interlagos circuit rarely follows the script. The weather can turn between sessions, and the field runs close enough that one call from the pit wall can decide the race. That’s where preparation shows. Every lap @ScuderiaFerrari HP runs this weekend at the Brazilian Grand Prix will draws on a season’s worth of data and on people who know how to act on it quickly.

The more demanding the work, the more valuable it is when the technology behind it feels almost invisible. Removing everyday interruptions gives people more time to solve problems, develop ideas and focus on work that needs their expertise. For HP, fighting complexity means making technology easier to manage, support and use, so people can do their best work. That’s why we brought together technology leaders from HP, @realmadrid and @ScuderiaFerrari to discuss how to reduce complexity and help teams focus on the challenges that need their attention.

We’re thrilled to welcome Emma Walmsley as our next Chief Executive Officer, effective January 4, 2027. Emma has the experience and skills to bring HP's businesses, capabilities and people together to capture the opportunities ahead as AI moves to the edge, transforming how we work and live in a more connected world. She brings a proven track record of guiding organizations across multiple industries through significant change to capture new opportunities and build for the future. As CEO of GSK, she made consequential strategic choices that delivered a step-change in GSK's operating performance, portfolio and pipeline. She also brings a strong customer orientation, and relevant technology insights shaped by her operating experience and seven years of service on Microsoft’s Board. She is a perfect match for HP's path forward as we execute with focus and urgency, accelerating innovation for customers and the laying the foundation to win in the AI era. Bruce Broussard will continue as Interim CEO through the transition and will become Chair of the Board when Emma assumes the role on January 4, succeeding Chip Bergh. We’re incredibly excited to have Emma joining HP and look forward to the next chapter together. We’re also grateful to Chip for his strong leadership as Chair and his many contributions to HP over the past nine years. bit.ly/4zqwKa1

Powerful performance. Local AI. Remarkably thin. The HP OmniBook Ultra 16 brings together @NVIDIARTXSpark performance, advanced HP thermal engineering and local AI capabilities in a refined, remarkably thin design. Built to take on demanding workflows while giving you greater choice over where AI workloads run. Discover more at: hp.social/6018a4z8Q

This weekend, @ScuderiaFerrari heads to Mexico City, where the Autódromo Hermanos Rodríguez sits more than 2km above sea level. The thin air makes every one of its 71 laps a test of how well a team can adapt to conditions found nowhere else on the calendar. HP technology will be there alongside @LewisHamilton and @Charles_Leclerc , supporting every call from the first free practice to the final lap through the stadium.

The expertise behind the special @ScuderiaFerrari HP Austin livery goes beyond motorsport. The printing, compute and materials work HP teams brought to this project comes from what we do for customers in packaging, signage, design and manufacturing every day. The project pushed that expertise further, showing what’s possible when we apply it in new and unexpected ways. Learn more here: hp.social/6018aLgpw

Race weekend has arrived in Austin, and the special @ScuderiaFerrari HP livery is on the track for the first time. Seeing such a unique design out on the circuit is a proud moment for everyone at HP whose technology helped bring it from screen to car. Good luck to the team this weekend!

The special @ScuderiaFerrari HP Austin livery brings design and technology into focus, highlighting some of the people, tools and processes behind the car. As Scuderia Ferrari’s technology partner, HP supported the project through two different applications. HP Latex technology was used to produce the livery for the cars racing in Austin, while a dedicated display car features invisible blue ink adapted for the HP Indigo 200K Digital Press, revealing hidden graphics under ultraviolet light. A closer look at how technology can support design from concept to execution. Discover the full story at hp.social/6015axlQl

Precision takes many forms in Formula 1. The @ScuderiaFerrari HP design team shares a closer look at the work behind bringing a livery to life across the complex surfaces of the car. HP technology supports the tools and processes behind this work. Learn more here: hp.com/us-en/newsroom/press-…

Pioneering work usually happens out of sight. It starts as an idea, a design sketched on paper. The special @ScuderiaFerrari HP Austin livery, revealed today in Austin, makes that hidden work the main event, honoring the people and processes that turn a line on paper into a car. HP technology helped take Ferrari’s design from screen to track. HP Z Workstations supported the digital engineering and HP Latex printing expertise carried those graphics across the finished car. Learn more here: hp.social/6014aawms

Coming soon to Austin with @ScuderiaFerrari HP.

HP deployed a hybrid-edge AI strategy across 50,000 employees and 80,000 devices, bringing AI closer to where work happens instead of relying solely on the cloud. The result: a 38% increase in productivity, 4 hours saved per employee each week, and a proven blueprint for scaling AI across the enterprise. It's a powerful example of how AI delivers real value when it's designed around people, helping them work smarter, streamline everyday tasks, and focus on what matters most. Read the case study here: hp.social/6018acaKC

We’re joining @nvidia in supporting NVIDIA Open Agent Safety Platform, an open approach to setting safer boundaries for AI agents. This commitment builds on HP’s longstanding collaboration with NVIDIA and reflects HP’s broader approach to help customers unlock the value of AI with the security and control needed to adopt and scale it with confidence. 📰 Learn More on the HP Newsroom hp.social/6016acEw0

This weekend, @ScuderiaFerrari HP heads to Baku for one of the most demanding circuits of the season — a street track with no room to settle in and no margin for error. HP technology will be there alongside Lewis Hamilton and Charles Leclerc, helping deliver the precision and performance they need under pressure.

HP’s specialized film and ink are engineered for durability, heat resistance and flexibility—standing up to heat, wind, drag, flying debris and forces of up to 5G. This is innovation in endurance Learn more: hp.social/6010ag5Ln

From your first task to your last, the new HP Googlebook 14 is designed to keep your momentum going. Designed for Gemini Intelligence and powered by Snapdragon® X Elite, it combines fast, responsive performance, an ultra-thin design, and up to 19 hours of battery life so it's ready wherever work happens. Preorder yours hp.social/6016a5PGI

From the pitch to the racetrack, every team works differently. But the goal is the same: simpler, more connected technology that helps people perform at their best. At HP’s Madrid C-Suite Summit, customers and CIOs joined leaders from @realmadrid and @ScuderiaFerrari to explore how AI at the Edge can bring intelligence closer to where work happens. Stay tuned for practical insights captured on the day.

This weekend, Formula 1 arrives in Madrid for the first time in 45 years – and every team will be christening the brand new 22-turn, hybrid Madring circuit. HP technology will support every decisive call for @ScuderiaFerrari HP for in the moments that matter most.