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After 15 impactful years, I’m leaving EFG (DreamHack and ESL). It's surreal to look back on the journey from nurturing my gaming passion over three decades ago to turning it into a full-time pursuit, shaping the landscape of gaming entertainment. As Business Director for the past 8 years, pioneering commercialization strategies, forging game-changing partnerships with industry giants like @MonsterGaming , and revolutionizing media distribution with platforms such as @Twitch & @YouTubeGaming .
What an incredible odyssey it has been—from seven team members of DreamHack to achieving recognition as one of the fastest-growing (winning the DI Gasell award) companies in Sweden 2015, to the merger into EFG, the forefront of esports. From the first World of Warcraft tournament at DreamHack 2009 to spearheading esports initiatives, including the creation of standout products like DreamHack Open (now ESL Challenger) and DreamLeague, it was a privilege to lead alongside an exceptional team as Head of esports for a few years.
Yet, amidst the milestones, it's the camaraderie forged with colleagues, the excitement of events and tournaments, and the collaborative efforts in nurturing partnerships that will linger most vividly in my memory. Working with the DreamHack Crew whose dedication made our festivals in Jönköping and across the globe synonymous with gaming epicness.
As I step into the next chapter, I am filled with anticipation for the future—eager to witness and contribute to the continued evolution of the esports and gaming industry for at least another 15 years.
If you wish to connect, please feel free to reach out via message or email at hellspawnlord85@gmail.com or +46 70 2750558. My last day at EFG is February 21st.
Christian “Hellspawn” Lord
Gaming is Believing
Man blir helt matt av @DSuhonen som attackerar @KinbergBatra om att hon förstod att man måste respektera även SD-väljare. Kristersson-regeringen har varit den mest stabila sedan Reinfeldt-06. Kinberg Batra borde blivit Sveriges första kvinnliga statsminister men tog det politiska priset av förändring.
Mest beklämmande är dock Suhonens totala oförmåga till insikt, oavsett vad man tycker politisk om saken så har de tidigare S-väljarna fördömt Sahlin/Löfven/Andersson politik och gått till SD i över 20 årstid. Gamla S ville skydda jobben och var emot invandring, när men ändrade det så lämnade väljarna, det är demokrati även om man inte håller med.
Nu riskerar S att ta de ultimata priset av dålig, skadlig och i bästa fall icke politik och riskerar att nästintill utplånas. Vem hade trott att det skulle finnas den risken på valnatten. Endast stöddiga Sossar, verklighetsfrånvända Vänster och miljöpartister och totalt oförmögna centerpartister kan lyckas med ett sånt fall.
Att @magdandersson skulle bli Svensk Socialdemokratis död vore rent innehållsmässigt logiskt men ingen kunde ha trott det några veckor innan valet.
For how long will WoW Forever be ”popular”
42%1 year
20%2 years
13%5 years
24%10 years
45 votes • Final results 1
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Bra, sen ger vi Magda tredje snabbt som fasen och sedan Ulf som sista.
Kanske dags att välja rätt @elisabethtr ingen kommer välja dig. Nu kommer du inte få nån politik heller efter allt velande.
Liberalerna var de tidigare veliga, men Center tar det till nya höjder. Hoppas de åker ur riksdagen som resultat. Måste ha politiker som kan ta ansvar
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Okej! Ge Ulf sonderingsuppdraget med votering. Så kan Magda få tredje och sedan Ulf fjärde. Tror C viker sig då
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This really hurts. The team behind Ence did an amazing job and felt they did things the right way without overreaching. Sad days for Finnish esport and the global community ❤️
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Christian Lord retweeted
Cecilia Stegö Chilò fick avgå för obetald TV-licens. Maria Borelius för svart hemhjälp. PM Nilsson för olovligt ålfiske. För att citera Brasse Brännström: "vem ska bort?".
🤖 Made with AI
Christian Lord retweeted
Four Red Bull GIBAWAY editions in the books ✌️
We’ve welcomed thousands of attendees to our one of a kind boutique gaming event across Sweden. From our latest stop in Skövde to previous editions in Åre, Västerås and Gothenburg. Growing with every stop along the way 💪
Where should we go next? 👀 👇
📷 Red Bull Sweden
Christian Lord retweeted
Space Marine 2 has reached 15 million players! 🥳
We couldn’t have hit this incredible milestone without you. To everyone who joined the fight and spread the word: thank you, from the bottom of our hearts.
And welcome to our newest Space Marines. For the Emperor! 🪽
Christian Lord retweeted
The greatest rivalry that Liquid ever had in esports was the one in StarCraft 2 between us and Evil Geniuses. In the early days before the scene really developed, the sentiment was that TL was the community darling building talent from the ground up and EG was the evil empire buying players left and right to buy themselves trophies. In those early days, I did not know the people behind the organization.
We competed in all the big tournaments against each other, and when HuK was at his peak, one of the most difficult moments in our organization's history happened when he made the switch to EG. Yet despite the rough start to our relationship, throughout the variety of events that we both attended, Alex Garfield and I ended up spending more and more time together. While we always remained fierce competitors and enemies on the battlefield, I had started to see him as a friend and incredibly skilled rival, peer, colleague, and eventually, ally.
In order to make it in this space, organizations such as Liquid and EG need to work together, and in those years it felt like we were having a positive impact and building a healthier ecosystem for all. Eventually we created the Holy Alliance: bitter rivals teaming up to take on the Korean professional teams on ProLeague was a reflection of the ambition of both of our organizations, as much as it was a statement on the development of our work together behind the scenes.
In my 25 years in esports I can say without a doubt that Alex was one of the most brilliant people I have worked with. Even with investment dollars coming in, new founders coming up and experienced CEOs entering from outside the industry, I will forever hold Alex’s strategy and understanding of the space in the highest regard.
It is sad to see that Evil Geniuses is finally closing its doors and I feel especially for all of its staff and players. However, not all is lost. I know this is a business, and ultimately it is up to those who now own the brand, but I would really like to urge the current owners of the brand to do all of esports a favor and allow for a transfer to Alex. Or in the words of HuK: “GG's, give the brand or sell it super cheap back to @alexgarfield please and thanks” 🙏
M har 70 mandat
KD+L+C har 66 mandat
SD har 62 mandat
198 mandat till samman vore väldigt stabilt.
Skulle kunna alltså vara en moderat minoritetsregering där båda stödjande sidor är lika stora och borde göra att SD kan släppa ministerposterna.
Skulle ge mycket liberal och konservativ politik, borde bli nästan exakt moderaternas politik.
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Christian Lord retweeted
October 18, 1985: Super Mario Bros. was released for the Nintendo Entertainment System in North America.
Det viktiga är i talmansrundorna:
1. Magda
2. Uffe
3. Magda
4. Uffe
Allt handlar nu om hastighet, Magda har inte börjat. Uffe borde göra klart sondering snabbt och så åker bollen tillbaka till Magda. S kommer då vara så tidspressade att det kommer spricka.
Uffe får du chansen, han eller nyval. Allt ligger på C. Vid nyval kommer högern vinna och C får inget och förhoppningsvis rasa. S kommer krackelera frågan är hur långt under 25% som V och MP kommer suga upp och få fler platser i riksdagen.
Jokern är om SD ökar, minskar eller står stilla.
Enormt viktigt med Talman från M
Christian Lord retweeted
I knew a guy who worked for Texas Instruments back in the day. He told me that after they created the first electronic hand calculator, they got a call from Bell Telephone.
The folks from Bell were really worried. You see, when they created the first push-button phone, they did extensive tests and analyses to determine the EXACT BEST PATTERN for the number buttons. They wanted the pattern that would be the easiest for people to tap in the dark or via muscle memory.
But when they saw that Texas Instruments' calculator had the exact opposite layout, Bell realized they must have blundered.
"So," they asked. "What did your tests show?"
The guys at Texas Instruments just gaped stupidly and said, "Tests?"
