The Big Ten caps school NIL at $49M.
New rule (Oct. 28): schools can arrange up to $27.5M in outside NIL deals, $49M total with House settlement pay.
Athletes can still sign their own deals with any company. Your brand is your leverage.
HenryJBell.com #NILWatch

ALT NIL Watch #10 card: "The Big Ten caps school NIL at $49M." On Oct. 28, Big Ten presidents capped how much each school can put into athletes' NIL deals. Up to $27.5 million in school-arranged deals. Add House settlement pay: $49 million per school. Athletes can still sign their own NIL deals with any company. "Your brand is your leverage." Source: Big Ten Conference, Oct. 28, 2026. The Game Plan book cover.
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No form letters. Ever.
Personalize every note to a college coach: why THEIR school, your stats, your contact info.
HenryJBell.com #TheGamePlan #Recruiting
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Strength is built where no one can see it.
"I am a fortress of inner strength."
Daily affirmation from The Game Plan. Get the book: HenryJBell.com
#TheGamePlan
π€ Made with AI
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Know your Dream Killers.
Personal: bad choices, fear, negative thinking.
Environmental: safety issues, lack of resources, high-risk activities.
Name yours. Then lock in.
HenryJBell.com #TheGamePlan
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Wins and setbacks both count.
"I grow from wins and setbacks."
Daily affirmation from The Game Plan. Get the book: HenryJBell.com
#TheGamePlan
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"Your brand is what others say about you when you're not in the room."
HenryJBell.com #TheGamePlan
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15 minutes that prevent injuries:
Stretch at least 15 minutes a day, when you wake up and before bed.
Fewer injuries. Better athlete.
HenryJBell.com #TheGamePlan
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Grateful athletes work harder.
"Gratitude fuels my determination."
Daily affirmation from The Game Plan. Get the book: HenryJBell.com
#TheGamePlan
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Parents: a good program won't rush you.
A school that truly values your athlete "will not and should not pressure you into committing early."
HenryJBell.com #TheGamePlan
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"Distractions are Dream Killers."
Every distraction costs you something you can't get back.
HenryJBell.com #TheGamePlan
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Play like you're grateful to be here.
"I play with passion and purpose."
Daily affirmation from The Game Plan. Get the book: HenryJBell.com
#TheGamePlan
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Coaches: your athletes need the honest answer.
"Be honest with yourself and seek unbiased advice and feedback from people you trust, mainly your coach."
HenryJBell.com #TheGamePlan
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Your recruiting package:
1. Spreadsheet of target schools + coach contacts
2. Highlight video + transcripts
3. Player resume + personal cover letter
4. A follow-up date
HenryJBell.com #TheGamePlan
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Your body carries your goals.
"I honor the strength I've built."
Daily affirmation from The Game Plan. Get the book: HenryJBell.com
#TheGamePlan
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NIL money is taxable income.
The IRS says NIL income is generally taxable, including non-cash pay like free gear (IRS.gov/nil).
Know the tax side before you sign. Ask a tax pro.
HenryJBell.com #TheGamePlan #NIL
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Choosing a school? Make a T-chart.
Pros vs. cons for each: academics, playing time, competition, housing, student body, the city, campus culture, NIL.
Write it down.
HenryJBell.com #TheGamePlan
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Enjoy the journey, not just the finish.
"I am grateful for the journey."
Daily affirmation from The Game Plan. Get the book: HenryJBell.com
#TheGamePlan
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Parents: skill work beats testing drills.
"Athletes who spend time working on skill training⦠will always look better than the combine hero on game day."
HenryJBell.com #TheGamePlan
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4 social media rules that protect your future:
1. Use it as a tool for your brand
2. Never rant about your team or coaches
3. Your posts live forever
4. Reposts count too
HenryJBell.com #TheGamePlan
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Every hard day is teaching you something.
"I find the lesson in every challenge."
Daily affirmation from The Game Plan. Get the book: HenryJBell.com
#TheGamePlan

ALT The Game Plan daily affirmation for November 3, 2026. Third Eye Chakra with an indigo-purple icon. Dark scenic background: dark canyon at dusk with a winding river and glowing orange horizon. Text: I FIND THE LESSON IN EVERY CHALLENGE. Each trial shapes me into a stronger, more resilient athlete.
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