Houston First Corporation is the city's official destination marketing organization charged with promoting Houston's vibrant culture around the world.
Houston, Texas
Joined August 2011
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Airbnb’s strongest quarterly growth in three years points to continued momentum in travel demand and growing consumer interest in alternative accommodations and experiences. skift.com/2026/11/05/airbnb-…
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This week, Houston welcomes @AfroTech—the premier conference for Black tech, innovation and entrepreneurship—back to the city for the third consecutive year as the event celebrates its 10th anniversary.
Learn more: khou.com/video/news/afrotech…
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The Hobby Center is embarking on its first major campus renovation since opening in 2002, introducing a new performance venue, enhanced hospitality spaces and upgraded public areas as part of a $45 million campaign.
Read more: houstonchronicle.com/lifesty…
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The event is a signature annual attraction and a celebration of Houston’s aerospace legacy.
houstonchronicle.com/news/ho…
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Thousands gathered at Ellington Airport this weekend for Wings Over Houston, featuring performances by the U.S. Air Force Thunderbirds, NASA aircraft and historic warbirds.
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Banana Ball is back! The Savannah Bananas are headed back to the Houston area in 2027, including a first-of-its-kind baseball showcase at Reliant Stadium.
axios.com/local/houston/2026…
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Congratulations to Houston First's Associate Director of Product Development, Daniel Taylor, on being recognized as one of @TravelPulse's 40 Under 40. This program "recognizes & celebrates the rising stars who are shaping the future of travel."
travelpulse.com/40-under-40/…
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New rankings place Houston among the nation’s top warm-weather winter destinations, coming in at No. 6 for 2026. The recognition reflects the region’s strong mix of visitor attractions, value, and accessibility during the holiday travel season.
houston.culturemap.com/news/…
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The city’s successful track record, including the 2023 event that generated a major economic impact, continues to make a strong case for future championships.
Read more: bizjournals.com/houston/news…
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Houston is once again in the running to host the NCAA Men’s Final Four, having been named a finalist city for the 2032-36 cycle.
September hotel performance displayed strong year over year growth, with occupancy reaching 58%, up 4 percentage points, while ADR gained 3 points at $121.
Read more: houstonfirst.com/news/septem…
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More international connections are on the way at IAH. United plans to launch or restore service to destinations in Mexico, Colombia and Venezuela, giving travelers new options through Houston’s largest airline hub.
bizjournals.com/houston/news…
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The City of Sugar Land is investing $15 million to preserve and prepare the century-old Imperial Sugar Char House for future redevelopment, advancing a long-term vision for one of the region’s most iconic historical landmarks.
Read more: houstonpublicmedia.org/artic…
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As part of Houston First's mission to Mexico City, the organization partnered with InStyle Mexico for InStyle Day by Houston featuring space city themed experiences and hosting hundreds of influencers, creators, and personalities.
Learn more: houstonfirst.com/news/housto…
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Major renovations are underway at the Hilton Houston Westchase and Hyatt Regency Houston West, with improvements planned across guest rooms, event venues and public spaces.
chron.com/news/houston-texas…
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A $100 million restaurant acquisition may reshape the future of GEN Korean BBQ House locations in Houston. Chubby Group plans to pair the existing Korean barbecue experience with its wagyu-focused approach as it expands nationally.
Read more: chron.com/food/article/gen-k…
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What a great week at @IMEX_Group America!
The Houston team met with more than 600 clients, showcasing the exciting momentum in our destination, from the new GRB South to the latest experiences and properties across the city.
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By pairing premier dining experiences with hospitality-driven amenities, developers are helping create more vibrant and engaging urban districts.
Read more: houstonfirst.com/news/how-ho…
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Houston’s world-class culinary scene is playing a growing role in how office developments attract tenants and visitors.
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Among the latest developments are major investments at River Oaks Country Club and The Woodlands Country Club, along with new offerings at East River 9.
bizjournals.com/houston/news…
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