IAB Tech Lab

#IWantMyCTV is tomorrow, and a few spots remain! Join Integral Ad Science and Amazon Ads, to explore how OM SDK helps standardize impression measurement across streaming platforms. Hear how the industry is tackling device spoofing, binge watching, & more: okt.to/U94mw6

As agentic AI moves to taking action across advertising platforms, connectivity becomes essential. In this member perspective, Onetag explores how MCP connects AI assistants to tools, while AAMP adds advertising-specific standards and safeguards: okt.to/0x85Nm

📺 Tomorrow’s the day for #IWantMyCTV! From AI agents and measurement to live-event forecasting, inventory transparency, and new ad formats, we’re digging into the details behind streaming’s next chapter. Get your last minute ticket here: okt.to/xaEV1T

What makes CTV inventory premium? At #IWantMyCTV this Thursday FreeWheel, Roku, and PMG will bring perspectives across advertising technology, streaming and agency buying, connecting how inventory is built and sold with what advertisers value: okt.to/ab7059

CTV ad formats are evolving, and measurement needs to keep pace. OM SDK support brings consistent impression measurement to Pause, Menu, Screensaver, and Overlay Ads, with support from DoubleVerify, FreeWheel, IAS, and the Media Rating Council: okt.to/eMxRD6

At #nternationalSummit, Sigma Software demonstrated their Seller Agent UI and shared plans to contribute it to #IABTechLab! Built on AAMP, the interface aims to make agentic advertising easier for operators to use. Thanks Sigma Software for sharing: okt.to/DPVxYE

Two days until we get into what makes CTV work better! We’ll dig into shared programmatic business practices that reduce transaction friction and build trust, plus practical ECAPI implementation in streaming ad delivery. Get your ticket now: okt.to/TheaRr

🚨 JUST ANNOUNCED: The Trade Desk brings the buying platform perspective to #IWantMyCTV this Thursday! Hear the case for how liveness signals, LEAP APIs, media delivery receipts, and more unlock reliable live-event delivery and higher-value deals: okt.to/80sjSv

🎬 Three days to go! Explore the six standardized formats in the CTV Ad Portfolio, where adoption is taking off, and the implementation details that can trip teams up. You'll definitely want to be in the room for these conversations. Register here: okt.to/ANpQrC

Our final Agentic Bootcamp of 2026 is November 17 in NYC, and we want you there! Databricks will review buy-side solutions, while Intersection will explore agentic advertising’s impact on DOOH and spark discussion across linear TV, print and other media: okt.to/QusD7J

Live events move fast. Your ad operations need to keep up! In four days, explore how the LEAP framework helps teams navigate stream counts, forecast demand, and track spend set to expire when the action ends at I Want My CTV, November 12 in NYC: okt.to/c0I5ib

Five days until we make measurement measure up! From device spoofing to binge watching and HDMI-connected devices, we’re tackling the quirks that complicate CTV impression measurement and how OM SDK helps standardize it across platforms. Lock in your spot: okt.to/IUQx02

Get familiar with the six formats standardized in the CTV Ad Portfolio at #IWantMyCTV next week! Magnite's Dave Buonasera will explore where adoption is taking hold, helping publishers, buyers and technology teams understand where to focus their efforts: okt.to/r9gLIR

Enrich the bidstream without slowing the auction! Join #IABTechLab’s Hillary Slattery and Index Exchange's Michael Richardson on November 10 to explore how ARTF’s standardized container technology enhances OpenRTB, how companies are adopting it, and more: okt.to/2useEI

🤖 Six days until we put CTV’s agent era under the microscope! Explore how privacy-safe data collaboration connects ad exposure to sales, plus what it takes to deploy AI agents for buying and selling streaming inventory. Register today: okt.to/rWb40N

That’s a wrap on #InternationalSummit! Today brought the standards powering advertising’s next chapter into focus. Thank you to our sponsors for making it possible: @axeptio_eu, @databricks, @TheTradeDesk, @fastly, @ID5_io, @LiveRamp, @Roqad_official, and Supertab!

specifics of all six formats that were shaped by 130+ submissions. The portfolio covers pause, screensaver, overlay, squeezeback, and in-scene ads through video and VAST, plus menu ads through a native path. Learn more about the finalized CTV Ad Formats: okt.to/ZMzF0q

Fieldfisher’s Stephan Zimprich examines the EU AI Act through creative transparency, risks of exploiting vulnerable consumers, and the need for AI literacy. Stephan highlights why clear guardrails and shared expectations matter throughout the data and decision-making cycle.

Amazon Ads’ and Roqad’s explore how describing an audience to an agent could simplify discovery that today often depends on sales conversations. The opportunity is more relevant ads for consumers and a share of the value for data providers and publishers.

When agents define the audience, what does the advertiser need to oversee? Coming up at #InternationalSummit, Amazon Ads’ and Roqad’s discuss agentic planning for Amazon DSP, exploring accountability and what teams should put in place before handing over decisions.