Shubham Indoliya

My client landed a $1M home buyer with just 10 subs. I've been handling his editing, thumbnails, and overall YouTube packaging for the past 9 months. 19 days ago, we launched a hyper-local channel. "LIVING IN LAKE ARROWHEAD CALIFORNIA" Instead of talking to every home buyer... We only talked to people moving to one specific place. 19 days later... A $1M buyer lead come in. You don't need more views. You need the right viewers.

Most business owners on YouTube think they need a new idea to blow up. Austin Kleon wrote a whole book about this called Steal Like an Artist. His point was simple. Nothing is truly original, so stop trying and start remixing. YouTube proves him right. I pulled the outliers for "scale a coaching business" from the last 12 months on 1of10. 60+ videos. Here's what I found. 1.) The promise was never the edge. Most of these videos made the exact same promise. Scale your business. Hit $100K a month. Get to 6 figures. The ones that showed it the normal way (big money number, face, arrow) did around 2x their channel average. Which is fine. But fine doesn't build a business. 2.) New format: 23.2x. Ryan Johnson took one of the most generic titles out there, "How To Build a 6-Figure Fitness Coaching Business", and turned it into a 9-hour full course. 11K views on a channel that averages 475. The thumbnail is literally just his face and "9 hours...". The length is the hook. Another creator did the same with a 6-hour course and hit 5.9x. 3.) New words: 46.9x. Mark Mei has 914 subscribers. His video got 8.4K views against a 179 average. It's about scaling an ecommerce brand to $1M a month, a promise you've seen a thousand times. He just called it a "Money Glitch". Same promise, one new word, and now it feels like a secret instead of a lesson. 4.) New setup: 5.9x. Jeremy Haynes put 1 business coach in a room with 10 business owners. 27K views vs a 4.6K average. It's still "how to grow your business". But now it's a scene you want to watch instead of a lecture you've already heard. Conclusion You don't need a new idea to blow up in your niche. Take the promise that's already working and change one thing about how you show it. The format, the words, or the setup. Do this and you'll never run out of video ideas again.

most expert channels don't have a niche problem, they have a framing problem. an accountant makes a video called "5 accounting tips for small businesses". it gets 40 views. the same accountant could make a video called "why am I profitable but still short on cash". This title attracts real business owners. knowledge inside both videos is almost similar, but the title packaging is actual "differentiator" here's how I'd fix your titles: 1. go through your last few sales calls and write down how the client described their problem in the first 2 minutes. write it word for word. 2. type that into youtube and look at the suggestions that drop down. those come from what people actually search. 3. open 5 recent videos on that topic and check what a normal one gets, not the one that went viral. if even an average video reaches a few hundred of your kind of buyer, it's worth making. 4. if your specialty is something nobody searches for, attach it to something they do search for. like "if you don't understand cash flow timing, you don't understand why you're always short on cash"

worst way to follow up

a lot of the smartest people on youtube get the fewest views. here's why: the more you know, the more names you give things. you stop saying "my sales team isn't closing deals". you start saying "conversion efficiency in the late stage pipeline". that's how experts talk to each other. but the person who needs your help doesn't know those words yet. they type the problem the way they feel it. "why is my sales team not closing" so when your title uses your words and not theirs, two things happen. they don't find it in search. and if they see it, they don't feel it's for them. here's how to fix it: 1. go back to your last few sales calls. write down how the client described their problem in the first 2 minutes, word for word. 2. type that problem into the youtube search bar. look at the suggestions that drop down. those come from what people actually search. 3. open the top videos on that topic and read the comments. that's how your buyer talks when no expert is in the room. 4. title the video with their words. keep your method and your terms for inside the video. before: "the 4 pillar sales method" after: "why your sales team isn't closing (and how to fix it)" your knowledge is still the reason they'll trust you. it just has to be found first.

Recent thumbnails We did for Chidera Peters (77k)

GOING VIRAL IS THE WORST THING THAT CAN HAPPEN TO A BUSINESS CHANNEL

If you sell $2k+ service and want YouTube to bring you clients in 2027, do this: - Pick one type of buyer. Not "business owners". One. - Write down 20 questions they ask you before they pay - Make 1 video a week answering one of them - Title it in their words, not your industry words - Say who it's for in the first 30 seconds - Put one link in the description. Your booking page - Add "which video brought you here?" to your booking form - Send a video to every lead before the sales call - After 10 videos, sort them by booked calls, not views - Make more of the top 3 Do this for 6 months before you judge it. Your views will look small. That's normal when you only make videos for people who can buy. Remember our goal is make more money, not "views". And if you wanna skip most of this, DM me "channel" and I'll help you build it.

if your youtube views have dropped this year, it's not just you. @Ed_FilmBooth from RevTrack checked 44 niches where coaches, consultants and agencies post. 42 of them got searched less on youtube last year. people are asking AI instead. so does that mean youtube is done for your business? no. and the reason is in his second piece of data. he tracked real sales from 198 business channels. the top earners and the bottom earners got almost the same views. about 4,800 vs 3,800 per video. but the top earners made 20x more money. their average sale was $658. the bottom's was $59. so the views weren't the difference. what they sold, and who was watching, was. if your views are falling, the fix isn't chasing more views. it's making sure the few people who watch are the ones who can buy, and that you have something worth buying. that's what I build for business owners. youtube channels that bring buyers, not just viewers. if you sell $2k+ service, DM me "channel" and I'll help you build.

Every creator should save this before designing their next thumbnail:

when a client sends you something like this, there's no going back. every next video has to be better than the last one.

It's so fu*king simple, but people still don't get it. there are 2 ways to make money. 1. do work that's not directly linked to money. like making someone's thumbnails, editing their videos, or giving them youtube strategy, without being tied to any results. sure, high CTR thumbnails let you charge more. but only up to a limit. the creator could make 10x more money and your thumbnail price stays the same. 2. do work that's directly linked to money. you take responsibility for actually making someone money. and you get paid based on that. if you want to make $1k, you have to help someone make $10k. if you want to make $10k, you have to help someone make $100k. if you want to make $100k, you have to help someone make $1M. you always get a % of the money you helped someone make. so many people ask "how do I make more money?" "which skill should I learn?" "why can't I charge more?" it all comes down to one thing. how much money can you make for the person paying you? the more money you make them, the more you get. so don't chase a skill hoping it'll make you money. pick the skill you already have and link it to something that actually makes money. that's exactly why I switched from thumbnails to a done for you youtube agency. with thumbnails, no matter how good the CTR was, my income wasn't linked to my client's money. now it is. if I get a business owner booked calls from youtube and those calls turn into clients, they make more money, and I make more too. and it's clearly measurable. calls booked, clients closed, money made.

everyone's saying "AI search pulls answers from youtube now". so I tested it with a real buyer question: "how much does a fractional CFO cost" Got 0 youtube videos. All of them were websites. then I added "youtube" to the search. suddenly 2 youtube videos showed up as sources. both from small firms. both 1 minute long. both titled exactly as the buyer's question. so AI isn't picking big channels. it's picking whoever answers the exact buyer question. but your buyer won't type "youtube" in their search. so if you sell high ticket ($2k+), make videos for the humans who are about to buy, not for the AI.

Recent Video we did for Chatham Wealth Management ($6M+ Firm) We handled idea, editing, thumbnail packaging.....

You should track booked calls instead of youtube views (if you sell $2k+ service). Here's why ↓ - In order to get buyers from youtube you need to make videos for your ICPs. - And when you make videos for ICPs, your views will drop (because the audience size of those ICPs is very small but high quality). # Now how to track which video actually got booked calls: Step #1 → use any tool like Trakyo Pod which tracks clicks, so it will track how many people click on your "work with me" link in the description. Step #2 → add a mandatory question in your booking call form → "Which video brought you here?". This will give much more accurate results. - Make sure there's only 1 link in the description, because if you add 5 links people click less, because it requires their brain to make a decision in choosing. - After 10 uploads, sort your videos by booked calls. - Find the top 3 videos which booked the most calls, and make more videos like those, and ignore the videos with the most views if they don't make any money. PS: my handwriting is way too messy to read lol

If you make "How To" youtube videos and sell $2k+ services, you're going to stay broke. But if you actually want to get clients from youtube for your business, use "First Person" titles. Example: "How To" - How to delete 95% of your marketing to build a $500k/year business "First Person" - I deleted 95% of my marketing to build a $500k/year business Now understand what the difference is: # How To: - These types of videos attract people who want to learn it and do it themselves, so most of those viewers have very low buying intent. - These types of videos position you like every other creator, viewer sees you as a good educator, but not as someone they'll buy something from. # First Person: - These types of videos attract people who want the same result you got, so most of these viewers have very high buying intent. - Also these types of titles give you credibility directly because it shows that you're giving the advice which you've already applied and got actual results.

few hours ago I said I will post 50 times a day on X. plan dropped. Kyle is someone I really admire and respect told me it's not worth it, anything over 5 is diminishing returns. and he writes for a CEO on X every day so it must be the right advice. people on X fake it so much. like you need to have everything figured out, everything should be perfect. but, I am not like that. I am proud that I make the most mistakes, I learn the most and I am not even scared of getting embarrassed. this is what real building in public looks like. I have made so many mistakes on X till now and maybe this is one of them. but when kyle, a copywriter and strategist I really respect and learned from, suggests something, not doing it would be stupid and disrespectful. thank you Kyle for this

If you sell anything over $2,000, your business might be posting on the wrong app. I've worked on YouTube channels for a realtor ($3.3M pipeline), a wealth management firm ($6M+) and many more.... And the one thing I keep seeing: Your $10K client is not on TikTok. He's on his couch after dinner, watching a 20 minute YouTube video about the exact problem he wants to pay someone to fix. If that video isn't yours, it's your competitor's. My realtor client had 10 subscribers when his first $1M buyer came from YouTube. Today his channel has brought in $3.3M in deal pipeline with 300 subs. He didn't win because of views. He won because he picked the right platform. Here's why I tell every high ticket business owner to go long form on YouTube: 1. A video does the job of your sales call → In 20 minutes, your buyer hears how you think and how you explain things → He decides if he trusts you before you ever speak → When he books a call, he's already halfway sold 2. He's watching on purpose → Nobody sits through 20 minutes by accident → He searched for his problem, or YouTube showed him a video about it → That's a buyer with intent, not someone killing time 3. One video keeps selling for years → A short video is mostly done in 48 hours → A good YouTube video can bring clients 12, even 24 months later → I've seen old videos bring inbound long after everyone forgot about them 4. Google owns YouTube → Your videos can rank in Google search, not just on YouTube → AI tools are starting to pull from YouTube videos too → One video can find your buyer in places you never posted 5. It filters out the wrong leads → The person who watches 20 minutes is serious → The person who wants a $200/mo service leaves at minute 2 → Fewer leads, but the right ones 6. Your competitors aren't there yet → Most high ticket businesses are still filming daily shorts for people who will never buy → In most niches, I barely find good long videos when I research → That gap won't stay open forever Short videos get you seen by everyone. Long videos get you trusted by the right person. And in high ticket, trust is what closes.

4 people i've been studying like a subject: 1. @thesamocean 2. @JAKETRINDER_ (his youtube videos) 3. @KyleAM15 4. @boomerrbryan i'm recently moving from freelance thumbnail designer to running a done for you youtube agency. they've shaped how i think about strategy more than anyone. i've turned their posts into my own strategy notes, full pdfs, brainstorm pages. every day i read what they post and break down the strategy behind it. people just don't realise the whole youtube playbook is already out there in their posts. you just have to read it, understand it, and apply it. thank you, all 4 of you :)