Scaling apps with UGC & organic social @launchpoint NYC creator with 80k+ following on IG and TikTok 1:1 call https://xitter.twitterapi.xyz/t.co/xE9cCDsBMm
New York City
Joined December 2024
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- Following3.2K
- Followers5.3K
- Likes8.1K
POV: you burned $10k in ads and got no customers. but learned a ton
what do you do next to get your first paying customers?
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a bad marketer tracks impressions and sprays posts everywhere
a good marketer:
> starts with positioning. what outcome does the product buy you
> runs every campaign around an offer, and makes the offer feel stupid to say no to
> hires a real designer. every big brand has a clean user flow for a reason
> builds a landing page per campaign and one for onboarding
> runs a referral program people compete in
> vets distribution sources on smart followers and smart metrics
> measures what the campaign produced
> knows top, mid, and bottom of funnel
> builds systems and funnels, never one-off blasts
what am i missing?
xitter.twitterapi.xyz/gregisenberg/status/21…
2020:
> DM 200 creators, 30 reply
> chase contracts over email
> half post late, a few never post
> 40% of the views are botted
2026:
> run 100+ creators with a click of a button
> every sale attributed
> All managed for you
the future of marketing is here
@composio did 280M views in a couple of months on UGC.
@victorgu0 runs the program and just walked through how it works
his playbook, plus what our data on Launchpoint says:
> start on brand new accounts. his first video on a fresh one did 16M. we niche every account before the first post so the algorithm already knows who to serve it to
> steal formats from other niches. MrBeast's "$1 vs $10,000 cake" became "$1 vs $1M engineer" and did 4M+
> one script, 100+ creators. every creator films their own version. that's how composio got to 14,000 videos
> volume is the whole game. across ~18K posts on Launchpoint, the top 1% drove ~88% of views. briefs with 20+ posts were about 2x as likely to produce a 10K hit
> when a format wins, stay on it. new hooks, new creators, new variations until it slows down, then kill it
> pay a weekly base plus a view ladder. 5 videos a week, bonuses at 10K, 50K and 100K. averages out to $2 to $4 CPM
> verify every view before paying. about 40% of UGC videos are view-botted
> push the winners into paid. the best organic posts already proved the hook
and grade against your own category. 10K views is a hit in B2B AI
x.com/victorgu0/status/21176…
i’ve gotten 2 billion views for startups, influencers, and myself.
here’s how to go viral (without getting lucky):
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Everyone says AI killed the moat.
In 2026, anyone can clone your app in a weekend. They can't clone this:
Distribution.
Creators.
Speed.
Volume.
Taste.
Trust.
Systems.
Data.
Relationships.
Culture.
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Heading to SF
If anyone wants to meet with the @launchpoint team (top UGC infra in the game) give me a shout!
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Reminder: clout doesn't pay the bills
Keep networking with chopped smart people, it takes u farther
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It’s so amazing watching boomer CMOs discover UGC.
Some of the biggest advertisers in the world have spent decades pouring money into abysmally low-converting marketing channels, ask them to defend their current spend and their answer is always “it’s how we’ve always done it.”
Then they finally give UGC a shot and obtain sub CPMs like they've never seen, with conversions way above their previous benchmarks.
Trust young marketers. It's a new world out there.
Higgsfield stealth launched AI influencer accounts and racked up over 40 million views.
Now they’re offering a million dollars to anyone who does the same.
Launchpoint and Higgsfield are breaking the internet. The future of socials is coming.
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If you’re in consumer and you’re not hiring UGC creators like crazy you’re NGMI
Look at any consumer company hyper scaling right now and it’s all the same playbook
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