June Chepkemei

Kenya shines among the world’s Top 5 destinations on Wanderlust! On the sidelines of world Travel Market (WTM) in London, I was honoured to receive a trophy recognising Kenya among the Top 5 destinations showcased across Wanderlust’s platforms. The award was presented by George Kipouros, Editor-in-Chief of Wanderlust. This recognition is a testament to Kenya’s rich tourism offering and growing global visibility, from our iconic wildlife and breathtaking landscapes to our vibrant culture and coastal experiences. Kenya continues to capture the world’s imagination. #MagicalKenya #ExperienceWonder #Wanderlust #TourismExcellence

At WTM London 2026, we are taking Kenya beyond the iconic safari experience. From wildlife and pristine beaches to culture, adventure, wellness and community experiences, our message is clear: Kenya is a year-round destination with something for every traveller. Our target is to grow UK arrivals by 16.8% this year. We are focused on turning interest into bookings and partnerships into business. #MagicalKenya #WTMLondon2026

There is so much more to discover when we venture beyond the familiar! Northern Kenya is a region of extraordinary landscapes, rich culture and unforgettable experiences, and through our #TwendeChalbi campaign, we are inviting more Kenyans to experience its beauty firsthand. Kenya Tourism Board hosting 20 content creators on a journey through the region, bringing its stories and experiences to life through their unique perspectives. At Reteti in Samburu, Crazy Kennar, Jaymoh Ule Msee and DJ Pierra Makena share their excitement and experiences as they explore the wonders of Northern Kenya. This activation is part of our efforts to inspire domestic travel, showcase emerging tourism destinations and encourage Kenyans to explore the diverse experiences our country has to offer. The adventure continues with the main Twende Chalbi expedition from 10th to 14th December 2026, and we invite Kenyans to join us in discovering the magic of the North. Twendeni Chalbi! 🇰🇪 #TwendeChalbi #HapaNiWapi #TembeaKenya #MagicalKenya #TembeaUjionee

The future of Kenya’s tourism sector will not be secured by the destinations we promote alone, but by the people we empower to build businesses, create experiences and tell Kenya’s story to the world. Young people are central to this future. They are tourism professionals, digital storytellers, innovators and frontline ambassadors shaping how visitors experience Kenya. From artificial intelligence and digital tourism to culinary experiences, cultural heritage, conservation, wellness and adventure travel, new opportunities are emerging for young people to turn their talents into viable businesses, rewarding careers and sustainable livelihoods. Tourism is no longer defined by wildlife and traditional hospitality alone. Innovation is expanding what Kenya can offer, creating opportunities for young entrepreneurs to develop distinctive products, reach new markets and position Kenya as a diverse, year-round destination. Our responsibility as tourism stakeholders is to bridge the gap between talent and opportunity. This requires investment in mentorship, practical training, internships, digital skills, access to finance and markets, and opportunities for young professionals to participate in leadership and decision-making. One platform advancing this conversation is the Kenya Travel and Tourism Student Symposium, hosted by Strathmore University. Bringing together students from Strathmore University, Kenya Utalii College, the University of Nairobi, KCA University, Maasai Mara University and Gretsa University, the symposium connects emerging talent with industry practitioners and the realities of a rapidly evolving tourism sector. Such platforms must go beyond knowledge-sharing to foster partnerships, inspire innovation and connect students with real opportunities for entrepreneurship and professional growth. At the Kenya Tourism Board, we recognise that promoting Kenya as a world-class destination must go hand in hand with nurturing the talent that will sustain its competitiveness. Destination marketing and talent development are complementary investments: one attracts visitors, while the other builds the capacity to deliver memorable experiences and grow tourism’s economic value. Our ambition must be to prepare young people not merely to seek jobs, but to create them; not simply to join the industry, but to transform it. The next generation is not just the future of tourism. It is already shaping it. Our responsibility is to give them the skills, platforms and opportunities to lead. #MagicalKenya #YouthInTourism #TourismInnovation #YouthEntrepreneurship

It was a pleasure engaging with students at Strathmore University during the Kenya Travel and Tourism Student Symposium, where I had the honour of delivering the keynote address. To the young people, growth and success are not a straight line, they are a moving target. Each day presents an opportunity to challenge ourselves, surpass yesterday’s achievements, celebrate progress and remain intentional about the journey ahead. There will be moments when we need to pause, reassess, build our competence or take a different path. That is not failure, it is wisdom. Life is a continuous classroom, and those who remain curious, read widely and listen deeply will always find opportunities to grow. To the next generation of leaders in travel, tourism, hospitality, conservation and the creative economy, your ideas matter. Your voice matters. And your contribution to Kenya’s story matters. Keep learning. Keep building. Keep moving forward. #KenyaTourism #YouthInTourism #Leadership #MagicalKenya

What a climax to Magical Kenya Travel Expo(MKTE) 2026, tonight, we took centre stage in showcasing the very best of African tourism and hospitality. We unveiled Phase IV of the Magical Kenya Signature Experiences, welcoming 14 new experiences into the 2026–2028 collection, alongside the inaugural Tatler Best Africa Dinner and Awards. Two landmark moments, one shared message: Kenya is ready to lead with distinctive, world-class experiences. From luxury and wellness to adventure, gastronomy, culture and conservation, these platforms spotlight the diversity, creativity and quality that define Kenya’s tourism offering.

Today at Uhuru Gardens, we officially opened the 16th Magical Kenya Travel Expo, bringing together global buyers, exhibitors and tourism leaders to connect, do business and shape the future of tourism. This year, we are putting AI, digital transformation, innovation, culture and resilience at the heart of tourism growth. Our message is clear, to deepen partnerships, open new markets and turn connections into business, jobs and greater tourism value for Kenya. The opening ceremony was led by Rebecca Miano, Cabinet Secretary for Tourism and Wildlife,alongside Susan Nakawuki, Uganda’s State Minister for Tourism, Wildlife and Antiquities; Amb. (Prof.) Julius K. Bitok, Principal Secretary, State Department for Tourism; and Silvia Museiya, Principal Secretary, State Department for Wildlife. The world is here. Kenya is ready. Let’s do business. #MKTE2026 #MagicalKenya #TourismKenya #ExperienceWonder

Day one of Magical Kenya Travel Exp

The travel trade plays a critical role in helping Kenya deliver on its Magical Kenya experience promise. I had a great time this morning at the KWS Travel Trade Breakfast, organised to update the private sector on the state of bush tourism, our conservation efforts, and the opportunities to grow tourism around our protected areas. It was also a wonderful opportunity to recognise and celebrate the top performers who are driving revenue to our parks and supporting conservation. But who exactly is the travel trade? The travel trade is the network of tourism businesses and professionals who connect destinations with travellers and turn tourism experiences into actual bookings and visits. This includes tour operators, travel agents, Destination Management Companies (DMCs), hotels and accommodation providers, airlines, tour guides, online travel agencies and other tourism intermediaries. They are an essential link between Kenya's tourism products and the visitor. They package experiences, market destinations, make bookings, facilitate travel and, ultimately, help convert interest in Kenya into actual arrivals and tourism spending. That is why partnerships between government, conservation agencies, the private sector and the travel trade are so important. We cannot deliver the Magical Kenya experience alone. Congratulations to all the winners and, more importantly, to everyone across the travel trade who continues to sell Kenya, create jobs, support communities and contribute to conservation. And to everyone attending Magical Kenya Travel Expo (MKTE) next week — see you there! We are expecting more than 450 exhibitors and 10,000 registered participants from over 80 countries, making this an important platform for connecting Kenya's tourism industry with the world. Together, let’s turn the Magical Kenya promise into experiences that visitors can see, feel and remember. 🇰 #MagicalKenya #MKTE2026 #TravelTrade #Tourism #Conservation #KWS #KenyaTourism

I joined Jambojet, aviation and tourism stakeholders, and distinguished guests at JKIA for the official launch of the airline’s return of the Nairobi–Entebbe flight, marking a comeback of this important route. Uganda is an important source market and a valued tourism partner for Kenya. It remains Kenya's leading regional source market for tourism, contributing over 200,000 visitors in 2025. Jambojet’s daily service will give travellers greater choice and flexibility, increasing convenience and capacity, giving us an opportunity to grow this market further. #magicalkenya #experiencewonder #tugendekenya

Proud to participate in the World Bank Group’s Country Private Sector Diagnostic (CPSD) session on unlocking investment & creating jobs in #CoastTourism, #Kenya. Today, 1 in 10 jobs are in tourism and by 2036, 1 in 3 new jobs could come from tourism (World Bank). #WorldBank #Jobs #Investment

Today, we culminated a week of tourism celebrations in Eldoret, Kenya’s City of Champions, as we marked UN World Tourism Day 2026. As we look ahead to the 2029 World Athletics Championships, we are positioning the North Rift as a global hub for high-altitude training and sports tourism. To athletes, teams and training camps around the world, come train in Kenya, experience the home of champions and discover the magic beyond the track. Happy World Tourism Day 2026! #MagicalKenya #WorldTourismDay2026 #CityOfChampions #SportsTourism #TrainInKenya

The Chalbi Circuit is more than just a road trip. It is a journey through some of Northern Kenya’s most striking landscapes, from vast desert stretches and hidden oases to rich culture, communities and unforgettable adventure. Through the Tembea Kenya, Hapa Ni Wapi campaign, Kenya Tourism Board is spotlighting experiences like these and encouraging Kenyans to rediscover more of the country, explore new circuits and turn inspiration into actual travel. This is Northern Kenya, waiting to be experienced. #TembeaKenya #HapaNiWapi #ChalbiDesert #NorthernKenya #MagicalKenya

Esports isn’t the future of sport it’s already here.

'We are safe!' Kenya Tourism Federation reassures after Gachagua's warning to tourists citizen.digital/article/we-a…

Preparations Underway for AFCON Hosting

The Sovereign Wealth Fund Bill, seeks to establish a legal framework to help Kenya manage today's resources while securing tomorrow's prosperity. Key Highlights: Economic Stability- Creates a stabilization fund to cushion the country against unexpected economic shocks such as pandemics, global conflicts, or commodity price fluctuations. Infrastructure Development – Establishes a Strategic Infrastructure Investment Fund to finance transformative national projects and attract private sector investment. Future Generations – Creates a dedicated savings fund to ensure that wealth generated from Kenya's mineral and petroleum resources benefits both current and future generations, in line with Article 201(c) of the Constitution. Guaranteed Savings – The Bill proposes that 30% of all mineral and petroleum revenues be allocated to the Future Generations Fund, building a long-term national endowment after natural resources are depleted. A Sovereign Wealth Fund is a strategic investment in Kenya's economic resilience, sustainable development, and intergenerational equity

Kenya is Ebola free! It’s safe to travel to Kenya

Tourism continues to power Kenya’s economic growth, jobs, and global competitiveness. Proud to see Kenya recognised by the World Travel & Tourism Council as one of Africa’s leading sustainable tourism destinations. From driving inclusive growth to championing low-carbon tourism, Kenya is showing the world what the future of travel can look like. #MagicalKenya #ExperienceWonder

Prof. Ambassador Julius Bitok takes on the role of Principal Secretary, State Department of Tourism. John Ololtuua steps in as PS, State Department for Basic Education. As he joins the Ministry of Tourism and Wildlife, Kenya continues to see growth in tourist numbers and earnings, with a stronger push to diversify our offerings. Prof. Bitok will build on the momentum from his Immigration tenure, where is supported the rollout of including ETA, Digital Nomads ETA, and Transit ETA initiatives that have facilitated tourism. We warmly welcome him to the sector and wish Mr. Ololtuua all the best in his new role in Education. He will be remembered for his kind demeanor, accessibility, and his ability to bring people together.