Keeper

Software developers have the 4th-lowest divorce rate of 525 jobs in the Census. Software developers 19% Physicians 20% Clergy 20% Typical job 36% (FlowingData, US Census 2020-24)

Whitepill of the day: at 21 speed-dating events for Columbia grad students, 83% of men left with at least one mutual match, and 81% of women did. The most popular 20% of men got 41% of women's yeses. The most popular 20% of women got 38% of men's. Study: doi.org/10.1162/qjec.2006.12…

Who you marry is the single biggest controllable lever for your life satisfaction. Stop delegating that decision to a slot-machine algorithm on your phone.

Instead of letting you judge a potential spouse off a 4-second glance at a bathroom selfie, our AI and human matchmakers actually ask the uncomfortable follow-up questions upfront. Saves you three months of dating someone just to find out their financial plan is "vibes and a parlay."

High-agency people outsource their taxes, housekeeping, investments, and travel planning, but still spend 15 hours a week manually sifting through dating app profiles like 19th-century gold panners.

On Keeper, women rate men with a short beard as attractive more than twice as often as men with a goatee.

Guys whose grandfathers crossed the Atlantic to marry their grandmothers won't cross the East River for a first date.

Give people confidence there's no greener grass, and the optionality fetish disappears overnight.

Society spent 50 years dismantling traditional community matchmaking and replacing it with slot-machine dating apps optimized to prevent you from ever leaving.

Swipe apps: "Here is a man within 5 miles who is above 5'11." Keeper: "We analyzed 400 behavioral signals and confirmed you're within 1 stdev IQ, he has the exact philtrum length your photo ratings indicate you prefer, doesn't use Reddit, and can hold a conversation with your dad on the back nine."

Guys will happily drop $300 on dinners with women they have zero long-term compatibility with, do that twice a month for ten years, and then balk at paying a matchmaker to actually solve the problem on the first try.

"Just let it happen organically" is great advice if you're a 21 year old living in a college dorm. If you’re 31 and work 60 hours a week, it's great advice for ending your bloodline.

Most first dates fail within the first 45 seconds because of basic biometric or behavioral mismatches that a halfway decent algorithm can predict. Keeper exists to save you from the remaining 89 minutes of polite small talk.

You wouldn't let an unvetted stranger off the street onto your calendar for a 2-hour executive interview without someone on your team screening them first. Yet you give away three nights a week to complete wildcards from Hinge because they looked hot in three photos.

An anxious and an avoidant "keeping it casual" is the saddest win-win. One wants to leave, the other is sure they'll be left, and they both get to be right.

I don't get why people delete their Keeper profile because they haven't been matched yet. The pool keeps growing. The algorithm keeps getting better. We only send matches we're highly confident in, so no match yet just means we're not wasting your time. You're still single. Leave it in the pool.

Women are far more likely than men to pick receiving gifts as a top love language across every income bracket. Both sexes become less likely to value receiving gifts once they start earning an income.

no serious person has ever opened a swipe app and thought "the people who built this really want me to find what I'm looking for in a wife"

"You'll meet someone when you stop looking." You work from home and get your groceries delivered. Hope the Instacart guy is your type.

The longer people know you, the less they agree on how attractive you are. In a study of college students, two weeks into a class, shared opinion explained 22% of the variation in attractiveness ratings. Among people who'd known each other for about three years, it was only 6%. Study: doi.org/10.1037/a0035884