McTyasha 📍NYC

Gm gm 💜 New York is still a movie

Could I pass for a chinese spy or…

I honestly wonder how many growth marketers could grow a business if you took away their ad accounts. There's been a lot of talk about growth marketers making $500k a year lately. And honestly, I get why good ones are worth that much. But I wonder how many could survive a few months doing growth in crypto. No Google Ads. No Meta Ads. No massive creator budgets. Half the traditional marketing playbook is useless to you. You need users in Brazil, Turkey and Korea? But these countrie are banned on your website? Go figure out how those markets work, find the right people, build relationships and get them to bring users in. Oh, and those users have already been pitched 10,000 crypto products, expect to get paid for signing up and will happily drain your incentives without ever spending a dollar. Now make them profitable. Then you realize the onboarding is shit, so you're working with developers. Then you become a developer because it's just easier that way. The incentive structure doesn't make sense, so you're figuring out tokenomics. Then you're trying to get exchanges to like you. You need distribution, so you're negotiating partnerships. The community is full of bots, your analytics are a mess and somehow you're supposed to know exactly what's driving revenue. And while you're figuring all of this out, you've got three other companies with completely different products expecting you to do the same thing. I see people talking about growth marketing like it's a set of channels you learn to operate. For me, it's been years of figuring out how to make businesses grow when most of those channels aren't even available. And apparently that's less valuable than knowing how to run a few campaigns. I'd love to see what some of these growth teams could do with my budgets. And I'd REALLY love to see what I could do with theirs.

It took me 30 min to find a mid café that allows laptops in the UES. Please send best NYC coffe shops recommendations! Bonus points if there is networking

marketing marketing marketing marketing marketing marketing marketing marketing marketing marketing marketing marketing marketing marketing marketing marketing marketing marketing marketing marketing marketing marketing marketing marketing marketing marketing marketing marketing marketing marketing

Sometimes I legit think crypto has made me a better GTM person than any well funded startup ever could. We're scraping together budgets just to test an idea that need to come with a measurable outcome, fighting over the same pool of users who've already been pitched 10,000 products this week. Half of them are here to farm incentives, extract value and get everything for free. Try convincing those people to actually pay for something lol. You have to keep finding new distribution channels, coming up with campaigns, testing shit and figuring out what actually brings users. Then do it all over again next week. For multiple companies. With barely any budget. Some Web2 GTM people get celebrated for one clever campaign they ran two years ago. In crypto, you need a new one every Tuesday. If someone gave me a budget for 20,000 creators, I would be unbearable.

Why is it so hard to find an apartment in NYC without rats or cockroaches or a toilet that actually flushes, working WiFi and heating? And why does every bathroom look like the last renovation happened before WWII? Is basic infrastructure considered a luxury amenity here?

Fall in NYC 🍂

Working remotely from NYC has made me realize how much I miss being around people who are building things. You can spend all day working on growth strategies, campaigns and products. Then you walk outside and remember there’s an entire city full of people doing the same thing. I need more of this.

Gm New York and the sunrise views

Life in England lately 🇬🇧 Off to NYC today though. Who’s around? 🗽

CT loves a hot take until the hot take is about CT 🗒️

Today we already put 2 UGC creators to work with a 1 month long deal. Tomorrow 2 more. Apply, apply, apply! Applied? Drop your funniest cat video below. Best one gets priority. 🐈

I made a little test for everyone who thinks they could run a Web3 KOL campaign. Choose your creators. Brief them. See how you rank. We're looking for our next campaign hire, and the leaderboard might be a good place to find them 👀 Want to make the content instead? You can apply for Web3 UGC work there too: videos or posts. tjasa.xyz/creator-challenge

Your startup is someone’s first time using crypto. To someone else, it’s the twentieth version of a product they’ve already seen. My job is to make the first person understand it and the second person give a fuck. I’ve marketed crypto projects for five years. Somehow, I forgot to market myself.

Added a new page to my website ☕️ how did I do? I’m also looking for AI chefs who would like to test out a bunch of paid APIs for free

Growth marketers are getting offered up to $1M a year, and I think we're entering an era where every good marketer should have a GitHub. My website -> tjasa.xyz AI has made it ridiculously easy to build your own tools, automate your workflows, and turn ideas into actual products. Your portfolio should reflect that. Anyway, I finally built myself a website. It's a pixel café where you can explore my projects, read my articles, see what I've built, or book a coffee chat with me. tjasa.xyz

Someone got a glimpse of my workday today and told me I deserved more recognition. I laughed, but it stayed with me. I actually had to sit down and remember what I’d done today. The same person asked me, “When will I be like you?” I didn’t really know what to say. To me, this was just a normal workday. But hearing someone else say it made me stop for a second. I’ve spent four years building other people’s companies. I’m starting to wonder what I could build if I gave my own ideas that much of my attention.. anyone wants to co-build?

I wanted a Times Square billboard. I had a $0 budget. Here’s what happened. 🫶 bookabillboard.today/

Creators can charge whatever they want. I can also ask what I’m buying. If the answer is a follower count and the same five friends replying “bullish”, we’re going to have a very short conversation. Am I buying content or sponsoring the group chat? Small Web2 UGC creators are quoting $16–20 per post and actually have a chance for their post to get picked up by algo and go viral.