MrBeast is putting fewer people in his videos and getting more views. I used TubeAI to compare his last 3 videos with the rest of his channel. His older videos had 100 contestants, his latest ones have 4, or just 1 couple. The viewer gets to know each person more. His grocery store video with 4 contestants has 278.1M views. That’s 2.4x his channel average and the best of his last 15 uploads. He also changed 3 more things: 1. A new rule or character every 10-14 minutes 2. A scoreboard on screen the whole video, like pounds lost or prize money left 3. Sponsors built into the challenge, like Function Health tracking the couple’s health The biggest YouTube creator is betting on viewers caring about the people in his videos.
MrBeast (@MrBeast) profile pictureMrBeast
@MrBeastOct 19
These last two videos are the best content we’ve ever made and somehow our next 3 uploads are even better. (The team is cooking) I’m feeling more excited and energized about our videos than ever before, new era of Beast coming up 🥰
Image from MrBeast (@MrBeast)

Oct 21, 2026 · 7:46 AM UTC

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Need to factor in engaged views to get a better picture surely
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Agree but his content is doing dramatically better vs couple months ago. More so than just the boost from YT's update.
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The interesting question is whether the lift came from fewer people, or from making each person easier to follow. Did you compare retention around the new rules and scoreboard too? I’m testing how much a single clear through-line changes viewer attention in my own videos.
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