
Scaling brands on TikTok Shop. Co-Founder @zainithagency
Manhattan, NY
Joined March 2013
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While I've been busy meme-ing, my team has been busy working.
We're currently doubling sales for this health & wellness brand every month on TikTok Shop.
Here's how we're doing it:
- 600+ samples being sent monthly to commission-only creators. We reach out to these creators with on-platform bots, email outbound, discord groups, etc.
- $15K/month in flat fee creator spend. We have a solid network of creators we've worked with across brands plus partners.
- $2K/day in ad spend at a 2X ROI. Remaining sales are all organic
The tl;dr is to speed run to as close to 1K videos/month on TikTok Shop. TTS is almost entirely a volume game.
There is currently no brand on TikTok Shop that's doing $1 mil+/month on TikTok Shop without this volume of videos or livestreams
Since supplement brands have such high margins, this is actually a profitable channel for the client.
But if you really want to maximize the ROI of TTS, you should be treating it as an awareness channel that you'd be okay breaking even on. TTS is extremely powerful for TOF and brand awareness, plus a halo effect and spillover to Amazon.
We also get usage rights for our client and repurpose the videos to Meta which has allowed them to increase ad spend there by 30%
We're not really onboarding any more clients for Q4 but we did have one client get acquired and now they'll be going in-house starting next month.
Oh and we'll be starting with JRB in 2047 after they launch Amazon in 2036 (they don't want to rush into things)
If you do less than $1 mil/year and you do NOT know what Fermat does, then I simply can't help you.
If you do more than $1 mil/year OR you DO know what fermat does (I would really like to know) please feel free to book a call here to discuss if TikTok Shop would be a good option for your brand calendly.com/zain-zainith/30…
hosting a networking dinner and the guy who applied with a brand email starts pitching his saas company
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“explain this 2 year gap in your resume" yeah i thought i could vibe code a saas and sell it for $100 mil
No more boring pod ad reads of someone just reading off a script while looking at their webcam
We doing pod commercials now
Zain retweeted
Want to scale on TikTok Shop? Go. All. In. 💯 Hear how @MillPrue grew @BeautyByEarth on this What’s Working Podcast episode. ✨
Zain retweeted
TikTok Shop expects holiday beauty sales to “significantly” beat last year 💄
Beauty and personal care sales already hit $992.9M in Q3, up 39% YoY (per Charm.io), and Deloitte forecasts 7.5–8.4% e-commerce growth this season. 📈
What’s driving it: brand-led LIVEs, gift sets and bundles, and K-Beauty expanding into makeup and haircare.💄💇♀️
gave someone my calendly link with the 9 am time slot open and they booked the 9 am time slot
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they should have trial reels but for twitter
lot of unhinged takes that I need to test to a small audience before fully committing on the public profile
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it's the all-in podcast man
we're all-in
every single episode is about how AI gets zero ROI but also it's going to destroy the world and we should nationalize it
now let's briefly pivot for these midterm election results
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I’ve found that any business under 100 employees, the culture almost exactly matches the founder/CEO
Straight up asshole founder? Team members they end up hiring will be the same
Nice to work with, organized, high energy, good at communication? Typically the people they hire and tolerate are the same
Past 100 employees you start getting those scenarios where the CEO is super great but the culture has gotten away from them and parts of the org are terrible and they aren’t aware, or are aware but struggle to do anything about it bc the company is growing so fast.
But then there are certain parts of the company that are always assholes, like HR, and they only grow more evil and detached as the org grows
Thanks for coming to my ted talk
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hey man
our business has been around for 4 years but we’re doing our 8th launch vid next week
do you think you could like, comment, retweet, and share with 3 friends when it comes out?
also, all of our investors and people we’re paying under the table to promote it undisclosed will be quote tweeting it. do u think you could quote tweet it too for free?
and u kno sean frank right? can u ask him to retweet it?
excited to announce i'm joining @whop
i started my first business on whop 3 years ago now i get to help give everyone that same freedom
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Zain retweeted
A few weeks ago I got to sit down w @BrandonLHoroho, cofounder of Montana Knife Company.
They are the largest knife manufacture in the USA, and are on their way to 9 figures.
They are a business (on paper) that should not exist:
1) they sell knives online. every ad platform hates this. how do they acquire customers?
2) they build their own factory, and 100 people tour it every single day. they want their customers to have access to where the product is made.
3) they are the anti performance marketing brand, they can't run reliable ads (especially early on) so they had to get extremely creative in how they acquire customers
4) he never does a preorder for his brand, and sells out every single drop.
5) one customer has spent $150k+ with them over a few years. how do you get that level of brand loyalty?
this is one of my favorite business stories of all time.
There is a brand, fully manufactured in the US, that sells knives for $350 apiece on a drop model.
Sells out within hours and will do 8-figures this year, very profitably
$0 ad spend (restricted category)
It’s like the Supreme of knives
May be the most interesting episode we’ve ever done. Check the replies for links to the full episode
Scaling an eCommerce brand without paid ads is incredibly hard.
In a restricted category, you have no choice but to be cracked at organic.
I’ve never seen a cleaner Instagram branding than Montana Knife Company.
We had a chance to sit down with the co-founder of MKC and tour their factory in Montana. The level of vertical integration and the speed to which they’ve scaled without sacrificing quality is simply insane.
Watch the full episode below to fully understand why MKC has such a cult following and routinely sells out drops in a matter of hours:
youtu.be/AVX2bEN9tsk
Watch the full episode now
YouTube: youtu.be/AVX2bEN9tsk
Spotify: open.spotify.com/episode/0rQ…











