Now in beta: Businesses in ChatGPT.
Claim your business, manage your information, and get insights on how people engage with you.
Eligible businesses can also build a Business Agent to answer customers’ questions and help them explore what you offer.
openai.com/index/introducing…
You can also publish a Business Agent to help people explore what you offer.
Customers can ask questions, compare products, and find what fits their needs using information you provide from your business—all in a clearly labeled conversation, separate from ChatGPT’s independent answers.
Available to eligible ecommerce and online service businesses in the U.S.
Use Business Hub to shape what customers see about your business in ChatGPT.
Once verified, you can create a Business Agent, update your business details, and add product feeds with current pricing and availability.
You can also see aggregated insights on mentions, website clicks, and common topics in conversations where your business is cited.
We don’t share people’s conversations or Business Agent chats with businesses.
Eligible businesses located wherever ChatGPT is available can get started by claiming their business in Business Hub.
openai.com/business/business…
Nov 10, 2026 · 6:06 PM UTC
This actually flips the script on how businesses talk to customers inside ChatGPT, and the product feed + agent combo could get really interesting for commerce. xitter-newx.xyz-mikolabs.workers.dev/AGTPinsights/status/21…
OpenAI just launched Businesses in ChatGPT in beta today. Here's what you need to know.
Businesses can now claim their profile in ChatGPT, manage their information, and see how people engage with them. Any eligible business located where ChatGPT is available can claim one through a new tool called Business Hub. Eligibility depends on industry, location, and OpenAI's verification, and a business needs a website. Verified businesses get a blue verification badge.
Inside Business Hub, businesses can shape what customers see about them in ChatGPT. They can update business details and add product feeds with current pricing and availability. They also get aggregated insights on mentions, website clicks, and the topics people discuss, shown as semantic clusters. Several people are calling it a Google Search Console for the chatbot age.
Eligible businesses can also build and publish a Business Agent. Customers can ask it questions, compare products, and find what fits their needs. It uses the information the business provides, plus business-controlled guidelines and product and policy information. The conversation is clearly labeled and kept separate from ChatGPT's independent answers.
Business Agents start with eligible US ecommerce and online service businesses. Shopify is already promoting it, saying merchants can claim their brand and get a dedicated agent that answers questions about their store.
The move was previewed last week. Screenshots of a "claim your business in ChatGPT" page leaked on Nov 6, before OpenAI announced anything. Some observers note it gives brands a free way into conversations that OpenAI is also selling as ads.
Key numbers:
- Status: beta
- Business Agents: US ecommerce and online service businesses first
- Insights: mentions, website clicks, discovery topics
- Product feeds: current pricing and availability
- OpenAI's announcement post: 284.7K views within the first hour
Businesses can now speak for themselves inside ChatGPT, instead of leaving the chatbot to describe them.
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will be interesting to see how off the numbers are for AEO tools like @profound and @promptwatch
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