Plausible Analytics

We just reached 21,000 paying subscribers, and without a sales team. No cold calls. No sales scripts. No one chasing leads. Instead, we’ve spent years writing about what we stand for: • Analytics that respects privacy • Analytics that doesn't require a degree to understand • Who Plausible is made for, but also stating explicitly: who it is not for • Why we stay subscriber-funded and so on. It gives people enough information to make up their own minds. They find us, understand what we stand for and decide if they want to pay for it. Sometimes, honest communication does all the selling.

Have old client dashboards you no longer need access to on Plausible? Until now, you had to ask the site owner to remove you. Now, you can see all the sites you've been invited to and leave any of them yourself from the new "Guest sites" tab in Account Settings 👇

Many analytics tools count a tab left open in the background for 30 minutes as 30 minutes spent on the page. That's not a very useful measure of engagement. Here's how Plausible measures time on page: → We record the time when you switch tabs or go to a new page → Time in an inactive tab doesn’t count → Visits where someone only views one page are included → Each page gets its own average A metric is more useful if it reflects better what people actually did.

Goals report loading time has gone from 9 seconds to 0.5 seconds for one of our heaviest sites. We just shipped an improvement that makes goal breakdowns load faster. ✓ No settings to change ✓ Not limited to higher plans, everyone gets fast dashboards More traffic means more data to analyze. It shouldn't mean more time spent waiting for your reports.

Why do analytics tools make it so hard to leave? Because your history is their leverage. Cancel, and years of data stay behind. We do it differently. If you end your Plausible subscription, you can still: ✅ Request an export of your website stats ✅ Get them as CSV files ✅ Do it yourself, without contacting support Your data belongs to you, whether you're paying us or not.

You can now build a funnel directly from already recorded pageviews and events on your site. ✅ No goals to set up first ✅ Pick from your recorded events, or type to narrow the list Open a site, add a funnel, done. Live on all dashboards now!

More than 15,000 websites have imported their Google Analytics history into Plausible. You can leave Google Analytics without leaving your data behind.

81,500 websites installed Plausible this year (↑29% from all of 2025). We don't have an acquisition playbook. We don't have: → A 300-page obsessive growth strategy → Anybody hustling day-and-night (we still do 4 day work weeks) → Big advertising budgets to get noticed We just keep improving our product, create content that solves real problems, and give customers good reasons to recommend us. That's it. It took years to get here, and the results keep getting better. Thank you to everyone who helped along the way. 💜

A little over a month since we shared this, and we've now reached 22,000 paying subscribers! Still no sales team, but plenty of people helping us spread the word. Thank you all for the support! 💜

We're an analytics company. But we don't track whether you open our emails. Here's how we handle email privacy at Plausible: ✅ Email open tracking is disabled ✅ Link click tracking is disabled ✅ No invisible tracking pixels to monitor your activity ✅ We don't build profiles based on how you engage with our emails This applies to both our transactional emails and blog newsletters. We believe website owners deserve useful analytics without compromising visitor privacy. And we hold ourselves to the same standard. Privacy isn't just a feature of our product. It's how we operate.

How do we show city-level stats, without compromising on privacy? ✅ Geolocation lookup is done server-side ✅ MaxMind (our data provider) never sees the IP ✅ No raw IPs in our database, logs, or on disk ✅ We store only country, region, and city You get accurate, detailed stats. Your visitors keep their privacy. Privacy-first analytics does not mean "less useful."

We have moved the "Save as segment" option out of the dropdown, and placed it right next to your filters. Why? Because that's where you are when you think, "I'll want to see this view again!" So just click the star to save your current combination of filters as a segment. Tiny change, but much more intuitive. We hope it helps improve the Plausible experience! 💜

After funnels, we've redesigned our Filters. The new design makes exploring and segmenting your analytics more intuitive: → Cleaner layout → Easier navigation → Smoother everyday workflow Live on all dashboards. We hope you like it! 💜

With 3 months still to go, we've already added 40% more net subscribers than in our previous best full year. The growth is accelerating, and we're still only 10 people on the team. For us, revenue has scaled way faster than the team size. → We didn't hire ahead of demand → We didn't add management layers → We didn't raise money to grow faster Sometimes, growth doesn't need a bigger team. It needs a better product and patience. Thank you to everyone who believes in Plausible. 💜

Stripe uses Plausible for their web analytics. Another good example proving that simple, privacy-friendly analytics isn't just for small websites.

We're now the web analytics partner to Mozilla! Mozilla has played an important role in building a healthier, more open and private web, and we're grateful to the Mozilla team for trusting Plausible.

We ignore highly upvoted feature requests all the time. We also build features people never asked for. Reason: product direction beats feature count. A popular feature request proves there’s demand for the feature. It doesn’t prove it belongs in your product. Our approach: ✅ Run a public feedback board ✅ Listen to what people want ✅ Build only what fits: simple interface + privacy-first analytics Saying no to a popular request isn't always losing a customer. It can mean gaining ten who are a better fit, and easier to keep serving well.

In the last few weeks, Plausible has kept 4 billion bot visits out of your dashboards. All the filtering happens automatically in the background to ensure your analytics show real, human visits and not bots.

Plausible now lets you make your funnels flexible! What does it mean? Your funnel shows a 40% conversion rate. But you're only counting people who completed every single step. A flexible funnel only marks your first and last steps as required. Everything between them becomes optional. Example journey: View product → View details → Purchase Someone skips straight from product to purchase? Still counts. You can measure the outcome that matters without losing visitors who took a shortcut. ✅ Simply toggle "Flexible" when creating or editing any funnel, no code changes needed ✅ You can edit your existing funnels too! Try now and see how your conversion rates change between different kinds of funnels!

If you're collecting everything but still struggling to understand your website, that's not insight. That's noise. Better analytics doesn't mean tracking more things. It means answering basic questions without drowning in dashboards. What's bringing people here? What are they doing? What's working? Those should be simple to answer. Instead, you open your analytics and the answer is buried under 200 reports and metrics you never use. More data can make you feel informed without making anything clearer.