Strategic comms architect. Crisis strategist. Creator of #OscarsSoWhite. I help organizations find their voice when it matters most.
Los Angeles, CA
Joined March 2010
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April is the strategic communications architect that brands & orgs call when the message has to land & the stakes are high. Creator of #OscarsSoWhite. Crisis strategist. Cultural advisor. Available for consulting, speaking, moderation, & media commentary.
ReignOfApril.com
April retweeted
James Harden needed a game like that like he needed oxygen. The Cavs best the Knicks at MSG on national TV.
But can they build off of this performance and the habits they created on Friday in Miami on the first night of a back-to-back? That’s the next question. Consistency.
April retweeted
After a missed shot attempt, this is how you respond and get back on defense.
That's the killer mentality everyone on the Cavs needs and Watson definitely has it.
April retweeted
Always a good sign when admin posts pictures of a player who is questionable on the injury report.
Getting Jaylon Tyson (ankle) back would be impactful for this Cavs group, especially against Jalen Brunson.
April retweeted
When my mom was a little girl, she heard the gunshots that killed Medgar Evers.
This year she got to vote for Mississippi’s first Black senator since reconstruction.
This means something.
Congrats @scott_colom ✊🏽
April retweeted
Tyrese Proctor just looks so much more comfortable and confident in his second season in the NBA.
April retweeted
Meleek Thomas and Tyrese Proctor have done all the little things to start the season and are being rewarded with a green light. It's paying off.
April retweeted
Sheesh.
"Man, the Cavs suck."
Charles Barkley and @realchriswebber share their thoughts on the differences between last year’s and this year’s Cavs teams ⬇️
April retweeted
There were some gems/bars from @MikeLucasTV on the latest @WineGoldTalkPod, that’s for sure.
I think it is a must listen. Don’t miss out.
Grade A @WineGoldTalkPod by @EjElite1 and @MikeLucasTV.
Mike is good at what he does because he can lay things like coach accountability vs player accountability well like this.
The league is player driven which means this team should be player driven -- it's not all on Kenny.
April retweeted
The latest episode covers an array of topics & @MikeLucasTV uses his college basketball experience to drop gems on why accountability starts with the #Cavs’ stars, giving @EjElite1 and listeners a perspective on a coach's thinking.
Listen for more:
podcasts.apple.com/us/podcas…
April retweeted
In his debut on the show, @MikeLucasTV showcases his hoops IQ:
- What’s most concerning about the #Cavs?
- Why Christmas is the team’s benchmark for change
- Sets/plays that will make them better
- One move Kenny Atkinson should make today! #letemknow
youtu.be/lyxRArZi8M0?is=8PhW…
I love this. Sitting with his team while getting roasted, and taking it with good nature. But it also shows how engaged he was with content creation. And I think it means a lot that his team would put this together.
April retweeted
Enjoyed the profile by @EjElite1 on Cavs assistant coach Omar Cook who has been tased with guard development but fans may not know how good of an European player he was and an even better high school player.
🔗 cleveland.com/cavs/2026/11/a…
April retweeted
Omar Cook was a New York basketball legend long before he joined the #Cavs’ coaching staff.
On Wednesday, he returns to the boroughs that shaped him, as a coach against the Knicks.
And he’s still chasing the promises he made to himself.
cleveland.com/cavs/2026/11/a…
April retweeted
Jimmy Fallon just beat Donovan Mitchell in one-cup “beer” pong on @FallonTonight.