
ALT Sure! Here's an alternative text description: "Infographic titled '3 layers of AI visibility' by Semrush, illustrating how brands build discoverability across search and third-party citations. The diagram features concentric circles labeled: On-site SEO, Third-party citations, and Brand-building loops, all surrounding 'Layers of visibility'. The text below explains each layer's function in enhancing brand visibility. At the bottom, it prompts to 'Track the layers shaping your AI visibility with Semrush One'.

ALT This image shows a spreadsheet titled "Social Media Competitor Analysis." It compares various social media platforms across different metrics such as engagement rate, review score, and follower count. The spreadsheet includes platforms like Instagram, Twitter, and Facebook, with detailed columns for each. Color-coding and tabs are visible for organization.

ALT A detailed SEO checklist is displayed with categories including Basic SEO Practices, Keyword Research, Technical SEO, Content & On-page SEO, Link Building & Off-page SEO, and Agency Search Best Practices. Each category lists specific tasks or tools, such as "Set up GSC & Bing" and "Conduct competitor keyword gap analysis." Notable tools mentioned include Google Search Console, Google Analytics, and Semrush. The checklist concludes with a section on emerging technologies like AI tools, including ChatGPT and Google's AI (Bard). The Semrush logo appears at the bottom.

ALT Flowchart illustrating the process between an AI tool and Semrush data. The AI tool collects data from Semrush, analyzes it, and creates data visuals. The process involves a Semrush data request and AI analysis, connected by the MCP Connector. Data outputs mentioned include organic traffic, keyword difficulty, AI traffic, and domain data.

ALT Image titled "What is a content hub?" showing a structured layout of linked web pages. The hub page titled "The ultimate guide on how to use a charcoal grill" connects to three other pages. These pages cover topics: how to set up a charcoal grill, using a charcoal chimney, and differences between lump charcoal and briquettes. The design features a light gray background with purple and black text boxes. SEMrush logo is visible at the bottom.

ALT Survey results on combining AI tools with search engines: - 26% start with AI, then use search engines. - 33% start with search engines, then use AI. - 18% switch back and forth between AI and search engines. - 4% mostly use AI without search engines. - 12% mostly use search engines without AI. - 7% do not use them together. Conducted by SEMrush among U.S. consumers in December 2025.

ALT A dashboard titled "Example.org AI visibility," displaying metrics on Google brand traffic and GPT-generated content. Key statistics include percentages and numerical values for search queries, impressions, clicks, and engagements. Graphs at the bottom show trends over time, with a blue line for brand queries and an orange line for AI impressions.

ALT The image is a flowchart titled "The scalable AI trust loop" by SEMrush. It consists of rectangular boxes with arrows connecting them in a sequence. The steps are: "Measure AI mentions and citations," "Identify the key sources shaping responses," "Correct any informational or narrative gaps," "Strengthen your brand narrative," "Distribute accurate information," "Deliver on your brand promises," and "Connect to business outcomes.

ALT Diagram titled "How AI agents use WebMCP tools." It shows three steps: Step 1: Discover - Agent asks about available tools. Step 2: Interpret - Agent reviews tool functions and needs. Step 3: Execute - Agent initiates the tool with necessary details. At the bottom, text reads "One tool call can replace multiple browser interactions." The image includes the SEMrush logo.

ALT An infographic by Semrush titled "Measuring AI visibility: What actually matters." It explains that search engines' traditional metrics are insufficient on their own. The infographic highlights three key performance indicators (KPIs): Citation frequency, Sentiment accuracy, and Citation share. It states that 4.4 times more traffic comes from AI visibility than organic search results. There is a "business impact chain" showing how different factors like citation frequency and AI visibility relate to brand recall and sales. A table lists three metrics with their importance and why they matter, including Citation frequency, Sentiment accuracy, and Citation share.






