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Semrush (@semrush) profile picture

An Adobe Company. Helping 28M+ marketers be found everywhere search happens

Boston, MA
Joined February 2009
AI isn't only reading your website, it's also reading what everyone else says about you 🧐 Think Reddit threads, G2 reviews, and media mentions. That's where a lot of the citations actually come from. Wild example: Seer Interactive found that one bad review from 2018 was still changing how every major AI model talked about their brand. Years later. One review! Most brands have no idea what story AI is telling about them right now. So it's not that SEO is dead, it's just not the whole picture. You've got three layers to think about: your own site, how you're building your brand, and what others are saying about you out there. Getting a handle on all three is where it starts 👇 social.semrush.com/4BZchLm.
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Don’t take our word for it. Take The Drum’s. The Semrush AI Visibility Index took Bronze at The Drum Awards 2026 in Interactive Tools & Calculators. 🏆 Being mentioned by a third party hits different. (We’d know. We built an entire index about it.) 👉 Find out ai-visibility-index.semrush.…
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What can you learn from your competitors’ social media? Find out what works and where you can get ahead with our guide (plus a free Competitor Analysis Template) 👇 social.semrush.com/4Av9fNw.
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Tracking 1,000 AI prompts doesn't mean you understand how buyers discover and evaluate your brand. Three prompts like “best AI visibility tool,” “best tool for tracking AI search visibility,” and “platform for monitoring LLM mentions” may all measure the same buying decision. Meanwhile, you could be missing very different questions from agencies, enterprise teams, or businesses trying to solve a specific visibility problem. A useful prompt tracking strategy needs to account for three separate things: gaps in the questions you track, variations in AI responses, and changes to the platforms themselves. The Core, Explore, Verify framework helps structure that work: maintain a consistent baseline, test new buyer questions, and verify whether visibility changes hold up across repeated checks. Learn how to build a prompt portfolio that measures meaningful buyer decisions 👇 social.semrush.com/3XjxMGF.
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SEO is no longer just about ranking in Google. In 2026, it also means being visible in AI-driven search surfaces like Google’s AI Overviews and ChatGPT. This SEO checklist covers tasks that can help you gain visibility no matter where your audience is searching 👇 social.semrush.com/3UQ7URU.
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High search volume alone no longer justifies a keyword, because Google’s results pages and AI tools now answer many broad questions before anyone clicks. So how do you find keywords that are actually worth targeting? Rita Cidre, Head of Semrush Academy, breaks down a new three-phase approach to keyword research, from discovering demand and validating opportunities to prioritizing keyword clusters based on business goals. Watch now 👇 social.semrush.com/4iBhp0E.
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A strong internal linking strategy helps search engines understand your site, distribute authority, and identify which pages matter most, while weak linking can leave pages orphaned, buried deep in your site, or stuck in redirect chains. Build your strategy by connecting related pages with relevant contextual links, while using navigation, breadcrumbs, and other structural links to reinforce your site hierarchy. Here's how to do it right: social.semrush.com/48On1i8.
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You can now turn an SEO audit into a clear action plan with Claude and Semrush MCP. Uncover technical issues, identify priorities, and turn audit data into actionable SEO fixes 👇 social.semrush.com/4iBVVkk.
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Leadership decisions depend on understanding what changed in search performance. Use Semrush MCP to turn SEO data into strategic insights, executive reports, and board-ready decision memos, complete with resource needs and success metrics. Explore two workflows in the Prompt Library: 📊 Build executive SEO reports: Summarize performance, identify risks and growth opportunities, and create one-page reports with key metrics. 📈 Turn insights into decisions: Extract strategic takeaways, define resource needs and KPIs, and create board-ready decision memos. Get actionable recommendations and clear next steps for your SEO strategy. social.semrush.com/3WSFpnl.
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Google searches are starting to look a lot like AI prompts 👀 The latest State of Search Q3 2026 report looked at real audience intelligence in the US and Europe. A few findings: -AI hit a new high, but traditional search is still about 7x bigger. -Organic clicks from Google bounced back to record levels, and zero-click searches dropped. -ChatGPT maintains its lead, Gemini slowed down, and Claude kept gaining ground in Europe. -People are typing longer searches than ever, using Google more like an AI assistant. Read the full report 👉 social.semrush.com/4iL8bxw
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9 Best Free SEO Courses in 2026: 1. Semrush SEO Crash Course with Brian Dean 2. HubSpot SEO Certification Course 3. Google SEO Fundamentals by UC Davis 4. Semrush Keyword Research Essentials 5. The SEO Roadmap 6. Content-Led SEO with Brian Dean 7. International SEO with Aleyda Solis 8. Local SEO Course with Rita Cidre 9. Technical SEO Course with Bastian Grimm social.semrush.com/4iLpGOr.
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Content hubs go beyond SEO structure. They structure content so search engines and AI systems understand your expertise as a connected topic map – not isolated pages competing on their own. Done right, they strengthen crawlability, deepen context, and sharpen topical authority across your entire domain. social.semrush.com/4BQweUq.
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SEO isn't dead. It's evolving as search changes and businesses continue to compete for visibility. Here's where search is heading in 2027 and how to prepare for what's coming 👇 social.semrush.com/4iP8DuP.
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Build your own AI search visibility dashboard with Semrush’s AI Visibility Toolkit, Google Search Console, Google Sheets, and Claude and track how often your brand appears in AI answers, which pages get cited, and how those pages perform in Google Search, including clicks, impressions, CTR, and rankings 👇 social.semrush.com/4iOGLai.
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Can you trust your AI visibility data? Look beyond prompt counts with 3 questions you should ask: • Is it demand-led, built on real search behavior? • Is it topic-structured around customer needs? • Is it response-validated, with actual AI answers tracked over time? Read more: social.semrush.com/4feCQSR
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20 marketing KPIs to track & improve in 2027: 1. AI visibility 2. Brand mentions 3. AI citations 4. Keyword rankings 5. Organic clicks 6. Impressions 7. Backlinks 8. Return on ad spend 9. Cost per mille 10. Follower count See 10 more: social.semrush.com/4j5ea1u.
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More than 1 billion people use ChatGPT every week. As OpenAI expands its shopping features, is your brand showing up? ChatGPT’s product recommendations overlap significantly with Google Shopping results. In our experiment, 75% of the top products recommended by ChatGPT also appeared in Google Shopping’s top three. That makes accurate product feeds, detailed product data, extractable product pages, and strong customer reviews essential to improving your visibility. Find out how ChatGPT Shopping works today and how to get your products in front of more potential buyers 👇 social.semrush.com/4kE0L1A.
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AI builds your brand’s reputation from sources you don’t fully control. Your website tells one part of the story. Publishers, reviews, Reddit discussions, YouTube videos, and other third-party sources also shape how AI systems describe your brand, compare your products, and recommend you to potential customers. That’s why AI visibility requires more than optimizing your own content. You need to understand which sources influence AI answers in your category, keep your messaging consistent across the web, and address inaccuracies before they shape customer perceptions. The goal is to build a trust loop: accurate information, credible third-party signals, consistent AI answers, and customer experiences that reinforce your brand promise. See how to build it 👇 social.semrush.com/48KyZJy.
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AI agents are moving beyond reading websites to actively interacting with them and taking action. WebMCP gives AI agents a direct way to interact with website features: discovering available tools, understanding the required inputs, and executing actions like searching products, booking services, or submitting forms. For businesses, this opens up new ways to make websites work with AI agents, reduce friction, and make online tasks more reliable. Learn how WebMCP works and what it means for the future of web interactions 👇 social.semrush.com/4iuKP0i.
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AI visibility reporting needs more than a traffic number. Here’s a framework for measuring what’s changing and why: 1. Track AI presence – measure mentions, citations, and share of voice across ChatGPT, Gemini, Claude, and other platforms. 2. Compare competitors – monitor citation share and prompt-level gaps to catch rivals gaining ground. 3. Trace changes – connect visibility shifts to content updates, PR, backlinks, and product pages. 4. Monitor accuracy – check whether AI describes your brand and differentiators correctly. 5. Trigger alerts – flag meaningful drops so your team can investigate before they become bigger visibility losses. The key is to measure AI visibility against a consistent prompt set and report both absolute performance and competitive position over time 👇 social.semrush.com/4k1WTr6.
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