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The intersection between golf and culture.

Joined January 2015
Dan Hicks set the table beautifully for us golf fans every broadcast, but did you expect anything different? Here are a few non-major memories and calls from the all-time announcer.
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Dan Hicks, longtime lead golf play-by-play announcer for NBC Sports, has died following an acute illness. He was 64.   Across three decades, Hicks provided the soundtrack to some of golf’s most memorable moments. The Arizona native joined NBC in 1992 and assumed the network’s lead play-by-play role in 2000, his broadcast style defined by a steady delivery, unmistakable enthusiasm, and ability to capture the significance of a moment.   Hicks anchored weekend coverage of The Players Championship for nearly three decades and was behind the microphone for the evolution of the FedExCup, in addition to several major championships, bringing his composed approach to golf’s biggest stages.    For nearly two decades, Hicks worked alongside renowned analyst Johnny Miller in one of golf television’s defining broadcast partnerships. Hicks provided a measured presence, guiding viewers through the tension and unpredictability of a final round.   After graduating from the University of Arizona, Hicks began his broadcasting career in local radio and television before joining CNN in 1989. He moved to NBC Sports three years later, with assignments including Olympic swimming, alpine skiing and Notre Dame football. Golf, one of his favorite recreational pastimes, became an enduring beat. His voice will always be synonymous with the game.   Hicks is survived by his wife, sports broadcaster Hannah Storm, and their three daughters.    Rest in Peace, Dan Hicks.
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Remembering Dan Hicks this morning with one of his all-time signature calls.
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Long drives are impressive, but are they robbing us of shot value? Rory McIlroy seems to think so and believes equipment needs to be rolled back.
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How the phrase “this’ll do” manifested into @pinehurstresort’s iconic putting course. @Daniel_Rapaport shares the story of Thistle Dhu.
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A healthy Tiger Woods is exactly what we wanted to see at the end of 2026.
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We gotta give @OriginalPenguin their flowers. As golf continues to revisit the colors, fabrics, and silhouettes of the 50s, 60s, and 70s, it’s pretty cool seeing a brand that helped shape that era still doing its thing. 71 years of history, one iconic little penguin, and a whole lot of character. Pete’s been at it since 1955.
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Very cool. If only this was around when.....
Cool new feature at the 17th at Sawgrass. Trackman enabled and records your shot and texts it to you. Shout out @TrackmanGolf
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#TigerTuesdays Fun bit of @the_skins_game history. Tiger winning his first skin at the expense of Fred Couples.
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“Politically correct is boring.” Watch Wyndham in the Farmers Insurance Skins Game on Black Friday, only on Prime, and the full range session on our YouTube channel.
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Really enjoyed interviewing Wyndham Clark during a practice session in his hometown of Denver. There is much more than meets the eye with Wyndham, who I find a breath of fresh air in an age of increasingly sterile media strategies. Enjoy: youtube.com/watch?v=xxAuCcTH…
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#TigerTuesdays I'm not a businessman, I'm a business, man.
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Blades got MUCH closer to playing his dream course in 2027 after yesterday in Mexico. @kclairerogers goes full Brain Freeze with the 19-year-old and current World No. 62.
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We’re in a good spot with these young studs…
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Linn Grant's "GHOST SPRINT BOOTS" from Adidas $150 | 2 Colorways 🔗 adidas.com/us/ghost-sprint-b…
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Go Blades! Get to know the newest PGA Tour winner!
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The Brain Freeze bump!! @kclairerogers @BladesBrown2026
One of the best names in golf is also one of the best all-around young guys in the game. PGA Tour rookie Blades Brown takes on @kclairerogers' Brain Freeze.
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My goodness BEN JAMES coming up huge on 18!! Bonus golf awaits.
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Sunday 63 for the best name in golf, Blades Brown. The standard bearer saw her opportunity and took it.
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