NEW: Trump's company filed to trademark "Trump TV" days after the White House launched it.
A trademark lawyer says the government needs a licensing deal with Trump's company to use the name.
ALT Donald Trump and the White House briefing room
Unprecedented!Trademark attorney Josh Gerben stated that bcs the priv. co.(not the gov’t) is the applicant of record,the WH or fed gov’t would need a licensing agr with DJT Org to use the name without creating issues such as a “naked license” that could undermine the trademark.