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From idea to published website in 20 seconds? What's the point of a digital agency anymore.
Fences By Farr's quote form asked eleven questions before the Send button. Fence type, gate count, HOA, budget, timeline. People quit halfway. Cut it to name, phone, and address. Ask the rest on the call, when they already want the fence.
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Xtreme Electric had its phone number in the header as a picture. On a phone you could not tap it. You had to remember ten digits and switch apps. Make the number real text with a tap to call link. Then try it on your own phone.
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R&R BBQ ran a catering form on its site for months. Every request went to an old Gmail nobody checked. Fill out your own contact form today. Watch where it lands and how long the reply takes. Your customers ran this test first.
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Parents book a kid's dentist on a phone at 9 PM, after bedtime. A PDF new patient form loses them. Download, print, bring it in. Nobody does all three. Put five fields on the page instead: child's name, age, insurance, best day, phone.
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A-1 Smith's Septic added a chat widget last spring. On mobile the bot covers the Call button. A homeowner with a backup alarm taps chat, waits, and hangs up. Move the bot. Keep Call in the header on every page.
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47% of consumers skip a local business with fewer than 20 reviews. 74% only trust reviews from the last 3 months.
New thread: a 5-step weekly review system, reply scripts, and what to put on your site.
47% of consumers won't use a local business with fewer than 20 reviews.
74% only trust reviews from the last 3 months.
A shop with 300 reviews from 2021 looks stale next to a shop with 25 from this summer.
The numbers, and a weekly system to fix yours:
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47% of consumers won't use a local business with fewer than 20 reviews.
74% only trust reviews from the last 3 months.
A shop with 300 reviews from 2021 looks stale next to a shop with 25 from this summer.
The numbers, and a weekly system to fix yours:
Fences By Farr posts finished jobs on Facebook every week. The website gallery still shows 2019. A homeowner comparing three fence companies opens the site, not Facebook. Move your last ten jobs to the site and add the town under each photo.
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Xtreme Electric takes emergency calls on Sundays. The site footer says Mon to Fri, 8 to 5. Google shows the same hours. A homeowner with no power on Sunday sees closed and calls the next result. List the hours you answer the phone on your site and your Google profile.
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Saturday night at R&R BBQ. The menu on the site is a photo of a chalkboard. Phones blur it. Google reads none of it. Type the menu as text. Someone who searches brisket near me then finds a page with the word brisket on it.
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Pediatric Dentistry of Temple asks new patients to print a PDF intake form. Parents book from a phone in the school pickup line. Nobody has a printer there. Put the form online.
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Septic backups happen at 9 PM on a Saturday. A-1 Smith's Septic lists Open 8 to 5 at the top of the site and the 24/7 line in the footer. Put the emergency number first. Night calls pay the most.
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Fences By Farr says Serving Central Texas on every page. Nobody types Central Texas into Google. They type fence company Temple. Give each town its own page.
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Xtreme Electric stacks six service blurbs above the Call button. Mobile callers hit the fold first. Most leave before the number.
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A-1 Smith's Septic puts Request a Quote under the fold on mobile. The phone sits in the footer. Most callers never scroll.
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Pediatric Dentistry of Temple buries the book button under three bio paragraphs. Parents leave before they reach it.
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R&R BBQ lists one phone on Google and a different number in the footer. Customers dial both. Neither reaches the right desk.
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Check your homepage title. If it says Home, Google shows Home in the results. Put your service and city there instead. Electrician in Temple TX | Xtreme Electric earns the click.
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