Uganda Tourism Board

Our five-day familiarisation tour with @JChameleone and his mother kicked off today with chimpanzee tracking in Kibale National Park, offering an up-close encounter with chimpanzees in their natural habitat. The experience highlights Uganda’s rich wildlife heritage and the unique adventures awaiting visitors to the Pearl of Africa. #ExploreUganda

We have partnered with celebrated Ugandan musician @JChameleone ahead of his farewell concert: The Final Chapter, scheduled for 4th December 2026. As part of this partnership, we are hosting Chameleone and his mother on a five-day familiarisation tour of Kibale and Queen Elizabeth National Parks, featuring chimpanzee tracking, game drives and a boat cruise. Through this partnership, we aim to leverage Chameleone’s influence to showcase Uganda’s diverse tourism experiences and inspire both domestic and international travellers to explore the Pearl of Africa. #ExploreUganda

We held a follow-up strategic engagement meeting with the @RocNationSI team as we continue to explore opportunities for collaboration ahead of the #TotalEnergiesAFCON2027. Building on our previous discussions, the meeting focused on identifying areas of mutual interest and potential partnerships in sports, entertainment and tourism that will support Uganda’s destination marketing efforts before, during and beyond the tournament. With the country set to welcome football fans and visitors from across the continent and beyond, we continue to engage key partners to maximise the tourism opportunities presented by the tournament and encourage visitors to Explore Uganda beyond the game. #ExploreUganda | #HereForIT

Last week, Uganda's tourism story continued to gain momentum on the international stage, with our participation at #WTMLondon2026 highlighting new opportunities for destination marketing, partnerships and sustainable tourism growth. In this week's edition of the #UTBGazette, we also highlight CNN's feature on Ziwa Rhino Sanctuary and our efforts to strengthen sustainable tourism in the Rwenzori region. Watch our weekly news roundup for these stories and more updates shaping Uganda's tourism sector. #ExploreUganda

Pictorial | #WTMLondon2026 #ExploreUganda

Day 2 | #WTMLondon2026 We continued to engage with international travel trade partners, forge valuable connections and showcase Uganda’s unique tourism experiences to the world. Every conversation brings new opportunities to position Uganda as a must-visit destination. #ExploreUganda

Our CEO, @JulzKagwa, joined fellow tourism leaders from Cambodia and Valencia for an insightful panel discussion on “𝘽𝙪𝙞𝙡𝙩 𝙩𝙤 𝙇𝙖𝙨𝙩: 𝘿𝙚𝙨𝙩𝙞𝙣𝙖𝙩𝙞𝙤𝙣 𝙍𝙚𝙨𝙞𝙡𝙞𝙚𝙣𝙘𝙚 𝙞𝙣 𝙖𝙣 𝙐𝙣𝙘𝙚𝙧𝙩𝙖𝙞𝙣 𝙒𝙤𝙧𝙡𝙙” 𝙖𝙩 #𝙒𝙏𝙈𝙇𝙤𝙣𝙙𝙤𝙣2026. The discussion explored how destinations can remain competitive, adaptable and resilient amid evolving traveller expectations and global uncertainties, highlighting the importance of innovation, strategic partnerships, market diversification and sustainable destination management. The conversation also provided an opportunity to reaffirm Uganda’s commitment to strengthening her tourism sector, creating lasting economic and social value and safeguarding the country’s rich natural and cultural heritage. #ExploreUganda

Recap: Day 1 of the #WTMLondon2026 where we are showcasing Uganda’s unique offerings, networking and building partnerships to put the Pearl of Africa on the global map. #ExploreUganda | #WTM2026

#WTMLondon2026 | Day 1 We spent the day engaging international travel buyers, tour operators and industry stakeholders through B2B meetings, networking sessions and strategic discussions aimed at strengthening partnerships and expanding Uganda’s reach in key tourism markets. Over the next few days, we look forward to building on these conversations, creating new business opportunities for our tourism operators and inspiring more travellers to discover the Pearl of Africa. #ExploreUganda

We are proudly showcasing the Pearl of Africa at the @WTM_London, one of the world’s leading travel trade exhibitions! Led by the State Minister for Tourism, Wildlife and Antiquities, Hon. Suzan Nakawuki, we are engaging international travel buyers, investors and industry stakeholders to promote Uganda’s diverse tourism experiences, strengthen partnerships and unlock new business opportunities for our tourism sector. Building on the momentum of our recent UK destination marketing roadshows in Glasgow, Manchester and Birmingham, this year’s participation also places a special focus on sports tourism, following our landmark partnership with CAF ahead of the #TotalEnergiesAFCON2027. As we prepare to welcome Africa and the world for AFCON 2027, our message at #WTMLondon2026 is clear: 𝐂𝐨𝐦𝐞 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐟𝐨𝐨𝐭𝐛𝐚𝐥𝐥, 𝐬𝐭𝐚𝐲 𝐭𝐨 𝐄𝐱𝐩𝐥𝐨𝐫𝐞 𝐔𝐠𝐚𝐧𝐝𝐚. #ExploreUganda

𝐖𝐞𝐬𝐭 𝐍𝐢𝐥𝐞 𝐢𝐬 𝐜𝐚𝐥𝐥𝐢𝐧𝐠 𝐚𝐧𝐝 𝐭𝐡𝐢𝐬 𝐭𝐢𝐦𝐞, 𝐰𝐞'𝐫𝐞 𝐞𝐱𝐩𝐥𝐨𝐫𝐢𝐧𝐠 𝐨𝐧 𝐭𝐰𝐨 𝐰𝐡𝐞𝐞𝐥𝐬 🥳🥳 From 23rd to 27th November, #RaceTheNile2026 will take cyclists on an exciting 800KM adventure across 13 districts, offering a unique opportunity to discover West Nile's breathtaking landscapes, rich cultural heritage and vibrant communities. Beyond the thrill of the race, this adventure champions environmental conservation, community empowerment and sustainable tourism, making every kilometre a ride towards a more sustainable future. Register: racethenile.com/ #ExploreUganda | #VisitWestNile

We are pleased to join the Uganda Management Institute (UMI) as a partner for the 10th International Public Procurement Conference, held under the theme “𝙁𝙤𝙧𝙜𝙞𝙣𝙜 𝙖 𝙉𝙚𝙬 𝙋𝙖𝙧𝙖𝙙𝙞𝙜𝙢 𝙞𝙣 𝙋𝙪𝙗𝙡𝙞𝙘 𝙋𝙧𝙤𝙘𝙪𝙧𝙚𝙢𝙚𝙣𝙩 & 𝙎𝙪𝙥𝙥𝙡𝙮 𝘾𝙝𝙖𝙞𝙣: 𝙏𝙝𝙚 𝘾𝙤𝙣𝙫𝙚𝙧𝙜𝙚𝙣𝙘𝙚 𝙤𝙛 𝙏𝙝𝙚𝙤𝙧𝙮, 𝙇𝙖𝙬, 𝙏𝙚𝙘𝙝𝙣𝙤𝙡𝙤𝙜𝙮, 𝙎𝙪𝙨𝙩𝙖𝙞𝙣𝙖𝙗𝙞𝙡𝙞𝙩𝙮 𝙖𝙣𝙙 𝙂𝙤𝙫𝙚𝙧𝙣𝙖𝙣𝙘𝙚.” Taking place from 3rd to 5th November, the conference brings together delegates, policymakers, procurement professionals and industry experts from across the world to exchange knowledge, explore innovations and discuss the future of public procurement and supply chain management. As Uganda continues to strengthen her position as a destination for international conferences and business events, gatherings such as #IPPC10 provide valuable opportunities to showcase the country's growing MICE potential and hospitality to a global audience. #ExploreUganda

𝐅𝐞𝐚𝐭𝐮𝐫𝐞: @CNN shines a spotlight on Ziwa Rhino Sanctuary in Nakasongola District, Uganda. Did you know that rhinos were declared extinct in Uganda’s wild by 1983 due to widespread poaching and civil conflict? In 2005, efforts to reintroduce these magnificent animals began at Ziwa Rhino Sanctuary, marking an important milestone in Uganda’s wildlife conservation journey. #ExploreUganda | #WildlifeConservation

“AFCON 2027 will provide Uganda with an important moment in the international spotlight, but what we do with that opportunity is what will matter most. Let us use this partnership to introduce more people to Uganda, create new reasons for them to visit, and build lasting relationships with markets that will continue to bring visitors to our country long after the tournament.” 🎙️Hon. Susan Nakawuki Nsambu, Minister of State @MTWAUganda #TotalEnergiesAFCON2027 | #ExploreUganda | #HereForIt

Last week marked a significant milestone for Uganda’s tourism industry as we officially began our journey as an official sponsor of the #TotalEnergiesAFCON2027. In this news roundup edition, we share other key developments from Uganda and beyond, including the growing intersection of sports and tourism and the launch of Uganda Airlines’ new Entebbe–Accra route. #UTBGazette | #ExploreUganda

𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬: Relive the excitement, celebrations and memorable moments as we officially kicked off our journey as an official sponsor of the #TotalEnergiesAFCON2027. An exciting new chapter for Uganda as we prepare to showcase her unique offerings to the world! #ExploreUganda | #HereForIt

The time is now and we are ready to leverage Africa’s biggest football platform that reaches over 3 billion people globally to showcase brand @ExploreUganda. 𝐎𝐮𝐫 𝐢𝐧𝐯𝐢𝐭𝐚𝐭𝐢𝐨𝐧: Come to Uganda and discover her uniqueness beyond the game…. and then stay for that discovery. We are #HereForIt all🥳🥳 #TotalEnergiesAFCON2027 | #ExploreUganda

“This is our time. This is our moment in history. Our visitors may come for the football, but they will stay for our wildlife, biodiversity, culture, heritage and our people because when we say #ExploreUganda, we are inviting the world to immerse itself in all things Uganda.” 🎙️ @JulzKagwa, CEO- Uganda Tourism Board. #TotalEnergiesAFCON2027 | #HereForIt

Uganda is ready for the world🥳 The TotalEnergies CAF Africa Cup of Nations PAMOJA 2027 brings the excitement of African football to Uganda, and we are proud to be part of this historic moment. We look forward to putting Uganda’s tourism, culture and unique experiences before a global audience, inspiring more people to discover and stay for the Pearl of Africa. #TotalEnergiesAFCON2027 | #ExploreUganda | #HereForIt

“At our last TotalEnergies CAF AFCON in Morocco, we recorded a cumulative television audience of 3.2 billion. With Uganda already welcoming more than 1.6 million international visitors annually, we believe the #TotalEnergiesAFCON2027 can help take that ambition even further.   𝗣𝗔𝗠𝗢𝗝𝗔 𝗺𝗲𝗮𝗻𝘀 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿. 𝗔𝗻𝗱 𝘁𝗵𝗮𝘁 𝗶𝘀 𝘁𝗵𝗲 𝘀𝗽𝗶𝗿𝗶𝘁 𝗶𝗻 𝘄𝗵𝗶𝗰𝗵 𝘄𝗲 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗱𝗲𝗹𝗶𝘃𝗲𝗿 𝘁𝗵𝗶𝘀 𝘁𝗼𝘂𝗿𝗻𝗮𝗺𝗲𝗻𝘁 We want visitors to come for the football, discover the beauty of Uganda, experience its hospitality, and leave with memories that bring them back long after the final whistle.” 🎙️Samson Adamu, CAF General Secretary #ExploreUganda | #HereForIt