Astro ASO Tool

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We are analyzing thousands of keywords in @TryAstroApp to find niche apps with high potential! Main player in this niche is ranking for 6152 keywords in US, with an MRR of 200K and 60K downloads. Like and comment "send" to get the report of their top performing keywords!

✅ Popularity Update Scheduled for This Weekend! This post is to update you on the change that happened in early October about keywords’ popularity in Apple Ads Just like we said in our previous posts at the beginning of October Apple has reviewed the popularity of thousands of keywords and they lowered it to 5. Initially we thought it was a bug, but within 45 days from this change, where Apple still hasn’t reversed these values, it’s logical to conclude that this data is, in fact, correct. A further point in favor of this thesis is that the endpoint, which provides popularity data, has always kept returning reliable values for thousands of keywords that we were monitoring. To give you an example, a keyword like “focus” has maintained a similar popularity throughout early October and today, while a keyword like “website blocker” has fallen from a popularity of 32 to a popularity of 5. I must reiterate that this data comes from the same endpoint, so it’s illogical to think that they are correct for one keyword and not for the other. To date we are confident that these figures provided by Apple are accurate. As previously mentioned in our last posts, this weekend we will begin the update of all the keywords on our database. What’s to know about this update? - The update will take almost 48 hours, it will be complete by November 17th. - The updated values of popularity will be automatically shown in Astro within 7 days, but if you’d like to speed up this process you can select one or more keywords, right click on them and click on “refresh popularity”. A little thanks to all our users We want to conclude this post by thanking again all the people that wrote to us, thanking us for communicating in a clear manner everything that has been happening since early October, your support has been priceless and it has pushed us to work even harder to offer all of you the best experience possible on Astro! Remember that we have created a page regarding this issue on our website, where you can find all the communications that we have previously sent:  tryastro.app/apple-ads-issue…  Additionally, thank you to all our users for their patience and understanding during this period, we can’t wait to show you all the exciting news that we are working on for you! As always we are at your disposal for any questions whatsoever regarding this communication.

We are analyzing thousands of keywords in @TryAstroApp to find niche apps with high potential! Main player in this niche is ranking for 1167 keywords in US, with an MRR of 100K and 10K downloads. Like and comment "send" to get the report of their top performing keywords!

🎉A Massive Update on Keyword Difficulty is here! Let me give you a quick up-to-date on @TryAstroApp. If you’ve read our last post, we said that we weren’t going to stop, and that’s exactly what brought us to this post. On October 28th, we released a fundamental update for Astro, completely renewing the algorithm that calculates the difficulty of ranking for a specific keyword. Which were the old system’s limitations? The old algorithm provided solid results, but it was based on a snapshot: it calculated the difficulty of a keyword at the time of addition, considering only the App Store rankings at that precise moment. As a result, the difficulty value did not take into account ranking dynamics over time. If new apps entered the rankings or there were significant fluctuations, the data you had available may not have reflected the current scenario. So the solution was: a Dynamic and Historical Difficulty The new algorithm completely addresses this situation. Keyword difficulty is no longer a static value: it is now constantly refined and adjusted by integrating historical data analysis. This allows us to provide a difficulty value that is: 1. more dynamic: it better adapts to changes over time. 2. more accurate: it is based on continuous analysis, not just on the moment of detection. The invisible change that matters To make this accuracy possible, we have carried out significant backend developments. This work is “invisible” to you, but it is essential to guarantee increasingly accurate data and allow you to make strategic decisions for the success of your app! We hope that this new update, along with many more to come, will allow you to benefit from Astro even more. If you have any doubts about this update or anything at all, please leave a comment and we will be happy to help!

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Apple has disclosed this massive database of one million of highly popular keywords. You can create a collection of top performing apps based on this data. The best developers are doing it right now, act fast. tryastro.app/most-searched-k…

The @TryastroApp icon is probably one of the best examples of icon design for macOS 26. Credits: Original Icon: Yannick Lunk MacOS 26 Version: @silvani_gaia @tommasongr @_jessicalupi

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⚠️Massive drop in popularity in Apple Ads update of October 31, 2025 In case you haven’t read our last posts, here’s a quick summary: Since the early October, Apple Ads has started to provide a popularity of 5 (very low) on thousands of keywords that previously had a higher popularity. All ASO tools are based on Apple Ads data for popularity, and consequently this change has impacted Astro and other ASO tools on the market as well. Some competitors have claimed to have “solved” the issue, but we have personally analyzed their data and found it to be the same as what Astro provides. We prefer a clearer communication, and we want to explain step-by-step what we have done and what we’ll be doing. We are sorry if this post is a little longer than usual, but we believe our users deserve maximum transparency. To provide you with consistently reliable information, we moved fast and managed to do the following: - We have momentarily stopped the update of keyword popularity to provide only historical data. - We have restored a backup dating back to the beginning of October to have reliable data on our database. - We have integrated a database of a million keywords, into our backend, that is being called each time a user adds a keyword to Astro. This database comes from a report provided by Apple Ads, named “Monthly Search Term Rank Report” with updated popularity data. - We have modified our backend to request the minimum amount of data to Apple’s APIs. This is what happens when a user adds a keyword in Astro: - Step 1: A user searches for a keyword in Astro. - Step 2: We check if the keyword is present in the database of the “Monthly Search Term Rank Report”. - Step 3: If not present we check our local database. - Step 4: If still not present, we request the keyword’s popularity to Apple, and at this point Apple could respond with data which is inconsistent with the past popularity values of the keyword, or respond with data which is perfectly reliable. It’s important to point out that Apple is still providing coherent and reliable data for many keywords. - Step 5: The backend calculates the difficulty of the keywords and returns the data to the user. This flow allows us to provide reliable data for the vast majority of the keywords. Regarding all the other data in Astro, like difficulty, rankings, ratings etc. they are all 100% correct. Future scenarios Since we noticed this change, it has already been a month, initially we were hoping for a simple bug from Apple, but there are two factors that make us think the contrary: - Apple is still providing reliable data for a lot of keywords (calling for the same endpoint). - A month has already passed since this change. This brings us to two possible scenarios: Scenario 1: If the situation doesn’t change by November 15, 2025, we will have to start considering as reliable all the data that Apple is currently providing. Since the only source for this data is Apple Ads, the most logical thing to do is take these popularity values as correct. This means that from the 15th of November we will restart all the keywords’ updates on our database, to provide constantly updated and reliable data. Scenario 2: If this turns out to really be a bug and will be solved shortly by Apple, we will immediately start an update of our database to refresh the popularity of all our keywords. In both scenarios we will keep you informed on what is happening and what we are doing about it. Additionally, we haven’t stopped this month, we have been working on many more updates that we can't wait to share with you, to make Astro even better, but we will talk about this in another post. Before concluding, I would like to thank all the people that wrote to us on X and responded to our emails, thanking us for having kept them informed since the beginning of this change. We are doing our best to manage the situation and provide you with 100% reliable data, like we've always done, and your support means so much to us. If you have any question whatsoever you can answer this post and as always we will be happy to help! Best Matteo

Quizlet app hits $1.8M in monthly revenue and 550K installs while keeping top retention! Discover the keys to their success in this thread 🧵 [1/8]

How to prioritize product features using the RICE model: 1. Reach: How many users will be affected? 2. Impact: Potential boost to KPIs? 3. Confidence: Certainty of success? 4. Effort: Time investment? And you? How do you prioritize your new features?

Get an instant overview of your progress with the ratings page in @TryAstroApp ! Don't risk being overwhelmed and get access to updated charts and rankings for your app. I explain it in this video on Astro's documentation⬇️ And how do you track your progress usually?

Discover @TryAstroApp's free keyword database your ultimate source for high-impact keywords with popularity greater than 50! Link in the next post⬇️

Did you know that Apple shows an app not only considering the keywords in its metadata, but also its possible variations like plurals and typos. Here's an example on @TryAstroApp ⬇️

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A free DeepL tool to translate your keywords on @TryAstroApp!

🚨🚨🚨 We have released a database with the most searched keywords on the App Store, free for everyone! Just yesterday, we sent a message to all @TryAstroApp users informing them that we had completed the integration of a database with one million keywords into our backend. This database allows us to access increasingly reliable data on popularity Today, we want to take a further step forward by making this database with 1 million keywords with a popularity value > 5 publicly available to everyone on our website! In this video, @alice_ercolani explains how to use this tool to discover new keywords to track in Astro! Link to the tool in the next post!

⚠️Massive drop in popularity in Apple Ads update of October 12, 2025 Summary: Since the beginning of October, the Apple Ads APIs have started reporting a popularity value of 5 (very low) for thousands of keywords that previously had a higher value. This issue is affecting all ASO tools on the market, and unfortunately, the situation doesn't seem to be back to normal yet. However, we're working to provide you with reliable data until Apple resolves the issue. Here's what we've done so far: - We're monitoring the situation with automated scripts so we can update our database as soon as Apple resolves the issue. - We've created a dedicated page on our website where you can find all the updates on the situation: tryastro.app/apple-ads-issue… - We've restored our database with a backup from early October, so you can go back to viewing the previous popularity values ​​in Astro. To do so, select your keywords, right-click, and select Update Popularity. - We've taken advantage of the release of a new report in Apple Ads (𝗠𝗼𝗻𝘁𝗵𝗹𝘆 𝗦𝗲𝗮𝗿𝗰𝗵 𝗧𝗲𝗿𝗺 𝗥𝗮𝗻𝗸 𝗥𝗲𝗽𝗼𝗿𝘁) that gives you access to the most searched keywords for each individual store. There are exactly one million keywords with popularity > 5, and we've integrated the entire database into the Astro backend, allowing you to get many more keywords with 100% reliable popularity. If you're running ASO searches with @TryAstroApp these days, you should keep in mind that: - Any keyword with a popularity > 5 is 100% accurate. - Keywords with popularity values ​​of 5 could actually be 5 or higher. - All other Astro features are working properly. We apologize for the inconvenience and will update you as soon as we have more information. Thank you for your patience and understanding. Matteo