PR and Marketing Communications professional Chief Publicist at The Koki Group PR -- a public relations consultancy https://xitter.twitterapi.xyz/t.co/kXwes8uum0
Miami, FL
Joined February 2017
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Thanks @BenGlickman for breaking this news for us!
Exclusive: Investment firm Consortium Brand Partners, which owns Reese Witherspoon’s fashion brand, Draper James, bought home-decor brand Jonathan Adler for an undisclosed price trib.al/TM5EhJB
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Congrats @jczamora Well deserved recognition!
Honrado y agradecido por este reconocimiento de @ONA. Lo comparto con los muchos jefes, mentores, amigos y colegas que me han apoyado e inspirado a lo largo del camino. Nadie logra nada solo. Este premio renueva mi compromiso de compartir lo recibido, apoyar a otros y seguir sirviendo a los demás a través del periodismo y la defensa de la libertad de prensa.
Especialmente agradecido con @isaacleep, @ibarguen, @EricNewton1, @garykebbel, @DCoronell, #MichaelGolden, @jodieginsberg, @cmdelaserna, @Rosental, @StephensPrez, @NathaHari, @JBarnathan, #CalvinSims, #VjollcaShtylla, @pbutler50, @smoshavi, @borjaechevarria, @TamoaC, @raju, @degarciaknight, #PamMaples, @AlbertoBMendoza, @jimbrady, @CarlosMLauria, @mitchgelman1, @gmochkofsky.
Most early-stage startups think PR only means getting a TechCrunch mention. It doesn't.
It means making sure that when the right investor, customer, or partner searches for you -- what they find makes them want to call you.
That's reputation. That's what PR actually builds.
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I currently have an opening in my client portfolio for:
• Investment professionals (CFA, PE, markets, etc.)
• Real estate experts (agents, developers, investors, etc.)
• CFPs/personal finance experts
If you’re looking to build national visibility (CNBC, WSJ, etc.) let’s talk!
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Neon16 and Mecenas to collaborate on cross-cultural content, World Cup project planned dlvr.it/TMMyzV
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100% agree!
If your new PR agency just told you they’d like to “start with the trades before mainstream” and you nodded approvingly, congratulations.
That places you in a small [and cultured] minority that understands where decision-makers lurk.
In technical, role-specific, domain-specific, vertical, niche… you get the point.
The kinds of publications/substacks/podcasts you may have not heard about, but that engage the time and attention of real decision-makers. Folks who read Federal News Network, listen to the Biotech Startups podcast, or peruse the Biometric Update newsletter (recent earned media wins for our clients) not for leisure or because they find its reporting engaging. But, because the only way they got so high in their companies is by voraciously educating and upskilling themselves in their industry.
And, it’s also a source they trust for deciding how to spend their budgets. What software solution to add to their tech stack. Which vendor has the technical expertise to meet their highly specific use case. What firm or consultancy to engage in a years-long transformational project.
How to think about an evolving industry relevant to the very futures of their roles and companies.
Now, this post is not meant to take a dig at mainstream companies. Having “Fast Company” on your landing page can project the kind of 3rd-party approval that customers and investors consider when making decisions.
But if anything, trade publications make it *easier* to land mainstream coverage. You’re basically saying, “I’ve got a good story here, and it’s already been vetted with trades coverage.”
Which would probably be met with a mental “OK, I’ll give it a once over, but this better be good…”
So not a guarantee for mainstream coverage (hint: there are NO guarantees in earned media), but another wedge.
So if your PR agency is pointing its compass to the trades—even if you haven’t heard of the specific publications—you may just be on to something.
And no, that last em dash does not make me an AI; this post was 100% hand-typed.
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If you're an investment or markets expert looking to grow your media presence, let's talk.
Top-tier reporters come to me daily looking for trusted voices on stocks, Fed moves, market trends & more.
Have an opening in my client roster—DMs open.
#FinanceTwitter #Markets #pr
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You never know who may crash a @zumba class!
Thanks @MadeleineMarr!
Here’s some motivation to work out miamiherald.com/miami-com/mi…
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Great reporting by @audreygkemp
How Los Angeles’s creative agencies are aiding their communities amid historic wildfires thedrum.com/news/2025/01/14/… via @thedrum
👏🏾👏🏾👏🏾👏🏾 @kaitlancollins
CNN Anchor Kaitlan Collins Named White House Correspondent & Will Keep Primetime Role deadline.com/2024/11/kaitlan…
There's a new version of this post
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*MUST READ*
What a powerful story @tystiklorius You are going to inspire millions and help make positive changes.
Thanks @sternbergh and @nytimes for your sharing Ty's very important and timely story.
When news broke that Sean Combs had been indicted on charges of racketeering and sex trafficking, “my mind flashed back to that night on a yacht named, ironically, Dreamseeker,” writes the music executive Ty Stiklorius.
Read: nyti.ms/3YKEzaQ
A legend! May she rest in peace.
BREAKING: Maggie Smith, the Oscar-winning actor known to millions from Harry Potter and "Downton Abbey," has died at age 89, her publicist says. apnews.com/article/actress-m…
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👏🏽👏🏽 @TexLex582
We are proud to announce that Alexis Luerssen of @Match is part of the prestigious 2024 Campaign US 40 Over 40 class! Huge congrats on this well-deserved honor! #CampaignUS40Over40 #LeadershipExcellence #TopExecutives
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Voto Latino, @ChispaApp dating app target Gen Z Latino voters
Thanks @smbrugal and @axios
axios.com/local/miami/2024/0…
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