Your site should close deals while you’re in a meeting. 40K in 4 months. Documenting how I get to 20k per month solo.
Convert traffic to revenue
Joined April 2015
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Designed for Logitech, PepsiCo, and Tony's Chocolonely that drove $20M+ in revenue.
Now I build websites for growth-stage SaaS companies.
300+ projects · 40+ Clients · 16+ Brands
A founder of a fintech platform DMed me out of the blue asking for help with his site.
All he had was a waitlist page with a few sign ups.
I asked: "What's the goal for the new site?"
Him: "To make it clear what we do."
Here's the thing - most technical founders have this same problem. A great product hidden behind a site that doesn't communicate its value.
So I rebuilt the site around one question: "Would a stranger understand what this does in 5 seconds?"
Now he spends less time explaining his product, signups are climbing, and he can focus on what matters - building something bigger than himself.
"Will is the most talented, most professional, most tasteful designer I've ever worked with."
– Ali, Co-Founder, FounderTech
"I tried two different designers before Will. A complete waste of time and money. Will was my lifesaver."
– Nata, Muan Group
DM me your website. I'll tell you the #1 thing killing your conversions.
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was going to pay a saas to track my links.
then I connected codex to cloudflare and had it build a link tracker for me...
wild times
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claude has become so f*ck complex.
It used to not be like this. A single terminal with one session.
Ai was supposed to make things easy.
No should have a job by now.
Yet it only gets more complex.
It will get 10x more complex.
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Weirdly easy to build and do
I have an AI agent that logs every negative comment someone makes about me online.
It then creates a profile of the person, maps all of their social connections, and finds all their emails.
Tomorrow morning, my AI agent will sent out an email blast to everyone's extended social network, detailing the horrible things they've said about me.
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It's clear that astra was made to stop it's self from working and making decisions.
This came from their 10,000 agent experiment breaking free and hacking websites
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this is the only advice i would give to b2b saas for cold email
never talk about price in email.
only focus on proof that your product gets the result.
you want to talk to buyers who want the problem solved. not buyers protecting a budget line.
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if the churn, the pipeline leak, the manual hours are costing them enough, they'll pay whatever it takes to fix it.
they just don't believe your software can fix it yet. so they ask about seats and tiers.
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