William Salim

The best personal branding advice you'll never hear from gurus: Be someone you'd admire even with 0 followers. Strip away the money, job titles, and applause. Would you still be proud of the person who's left? Build a character worth respecting before a brand worth following.

I promised @jayyanginspires I'd help RevenueMediaLab serve 2x more founders without 2x the workload. That got me through round one. Now I've spoken with his cofounder, @_basedxavier_ And I've built something to back up my promise: The RML Writing OS. Here's how it works:

One X writing rule I'd bet my career on: Write like your reader is trapped in a burning building. They scream, "WHERE'S THE EXIT?" You start explaining how the fire started. Are you serious? Your reader needs the answer. Give it to them before they leave.

Treat your X posts like new hires, give them job descriptions. • Contrarian takes → attention • Tutorials → competence • Case studies → proof • Personal stories → connection • Frameworks → bookmarks • Breakdowns → authority • Experiments → curiosity • Client wins → confidence • Buyer insights → relevance • Offers → inquiries

Important advice for anyone active on X: Take a look at your current execution volume. Now ask yourself what'd happen if you operated at 10 times that capacity. Let's say you're trying to land clients. Right now, you: - Send 5 personalized pitches a month. - Talk to 2 potential clients. - Research 3 companies in your target market. - Publish 8 posts about your expertise. Now 10X those numbers. 50 pitches. 20 conversations. 30 companies researched. 80 posts. Of course, scaling everything at once is unrealistic. Pick one activity and go all in. Say you start talking to 20 potential clients instead of 2. You'll hear firsthand why clients hesitate to hire you, what they've already tried, and what results they're willing to pay for. That's market intelligence you can actually use. - Sharpen your offer - Write content around problems buyers already have - Make your pitches harder to ignore And you can apply this thinking to almost anything you're trying to get better at. The question: How much could you learn from doing something 50 times when you've only done it 5 times ?

Nothing is more stressful than watching a guy who's 10x worse than you take your dream client. While you're clueless about how the hell he snatched the contract. To sign clients on X, we need to understand this human nature: Every purchasing decision carries a psychological cost: the uncertainty of what happens after your money leaves your account. Psychologists call a related tendency ambiguity aversion. I call its business implication "The Certainty Premium". Say you're booking a hotel. Two rooms. Both cost $200/night. Room A has 200 reviews, 30 photos, and free cancellation. Room B has 3 photos and no reviews. Which one would you book? Probably Room A. Even though Room B actually has a better bed, a cleaner bathroom, and a nicer view. Now, say a founder wants to hire an X ghostwriter for $2,000. You tell him you've worked with 40 founders and have 5 years of experience. But your competitor shows him: - Posts written for similar founders. - How he researches their customers. - What he'll deliver in the first 7 days. - How he handles revisions. Who would you hire? Your competitor might be a worse writer, but he's made it easier for the founder to predict what happens after paying him. So before your next sales call, ask yourself: what does this buyer still have to take on faith? Use your content, portfolio, and sales conversations to answer those questions with evidence. Because buyers can't pay for the skills they don't know you have.