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Just unveiled at @advertisingweek New York 🚀 Introducing X Lift, our new AI-powered ads product bringing together our three core pillars of speed, scale and intelligence. Simplify campaign setup by setting your destination and goal and watch your business grow.

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Mike Zaneis joins X's Head of Safety @michaelo in conversation at Brand & AI Safety Summit. "We are moving forward. The defensibility work is the future. We need to explain why we made the decision."

X's Head of Safety @michaelo on what it means to "Show Your Work" and setting industry standards: "Safety shouldn’t be something platforms ask you to trust. It should be something you can verify."

"Showing your work doesn’t just give people an answer. It gives them the confidence to understand how you got there. An answer on its own asks for trust. Showing the work lets you check it." X's Head of Safety @michaelo takes the stage at Brand & AI Safety Summit

Looking forward to our conversation on safety, accountability and the systems that power them tomorrow at the Brand & AI Safety Summit!

MNF had it all 🏈 Get your brand in the game! From Chicago’s statement win over the defending Super Bowl champions to Jeffrey Simmons' Bears debut, the night drove 76.9K posts, 49.4M impressions and 4.8M video views on X.

Building campaigns on X just got simpler. Join our live Ads Manager 101 webinar and learn how to set up smarter campaigns from start to finish. The School of Grok is in session, register now👇

The #WorldSeries was brewed different 💥 Milwaukee made history and the conversation on X surged to 102.5K posts in a single hour, 7x the previous hour and more than double any other hour of the series.

Sports and culture collide in real time on X 🏈🎧 When Jay-Z’s Super Bowl LXI Halftime Show announcement dropped during MNF, the hour drove 56.7K posts, 47.6M impressions, 4.5M video views and 565.9K engagements as football and music fans flooded the timeline.

Holiday shoppers on X are building their wish lists and getting ready to spend. Brands that capture their attention now are set up for success! Sign up for our live webinar and prepare your campaigns for the biggest shopping week of the year 👇

The #WorldSeries hits different on X 💥 Through Game 2, engagement per post is 39% higher than last year. Now is the time for brands to join the moment and connect with engaged fans before baseball’s biggest stage comes to a close.

Three Sunday wins. One hour on X. 🏈 By 4 PM ET, the Bears', Browns' and Steelers' victories drove 137.7K posts, 80.9M impressions and 1.2M engagements as fans turned wins into real-time conversation.

NBA Opening Night came in hot 🔥 Fans showed up in a big way, driving +28% more posts vs. last year’s opener. Follow the games and the conversation in real time in NBA Gametime on X. xitter.twitterapi.xyz/i/nba?s=20

First impressions are everything. Make yours count. Create and launch beautiful ads to capture attention and drive real results on X.

Real-time action = real-time conversation on X 🏈 Drake Maye's 5 TDs and the Packers' rivalry win combined with Marvin Harrison Jr.'s trade made for a huge hour on X for NFL fans - generating 176.8K posts and 1.6M engagements.

For brands, the biggest moments create powerful opportunities to reach engaged audiences 🚀 Football fans are more tapped into X than ever for NFL news. @AdamSchefter’s post breaking the Marvin Harrison trade drove over 25M impressions and 88k engagements.