Behind the new Apple Music brand identity

Oct 21, 2026 · 3:32 PM UTC

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New app icon incoming?
Image from Andreas Storm (@avstorm)
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This analog digital thing Apple are doing is fucking rad. No other way to say it.
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Love to see hand made work !
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okay I see the vision now and I'm less mad but the app should be mono and have no accent colours like Games
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@avstorm
Image from 坂本龍 (@sungbinhwang02)
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they didn't even mention the artist was Fred again!!
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More “Proof of Human” @gruber
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the water experiments are the best part. could watch a whole film of just those
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What does "we partnered with one of the world's best music artists" even mean, that's so cringe.
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okay if this is the reason. then I’m happy with getting rid of the iconic red
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the itunes icon from 2005 would never believe a music logo gets its own behind the scenes film now
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Keep saying this but Apple is basically a video production company now. Once upon a time they made the best and most reliable software in the industry. Sigh.
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Fantastic! Most Apple thing I think I have ever seen.
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All this effort to rebrand the app and none whatsoever to fix the steaming, freshly laid turd that is Apple Music.
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The chime has so much japanese company vibe.
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the icon work carries it
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This sounds disgusting. The voice, the droplets, something is over mastered to the point of discomfort and I hate it.
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A design principle every company should adopt
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This needs to be incorporated into dedicated album art immediately @apple @johnternus
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I’m all for a wonky approach, but doesn’t the water just smooth out the entire wave they built
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I would have preferred a better shuffle experience made by one of the world's leading shuffle experience experts.
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Perfection in the details
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why that water looks so good
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I kinda want to switch to Apple Music just for the craft
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Thanks to apple for keeping tech taste alive
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"I need a new apple music icon" says no one ever! maybe use this money to fking fix siri???
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Beautiful! Even if they recreated it digitally, the inspiration's coming from real world physics
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Beautiful
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How about making better products?
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All this just to make the new logo exactly the same but black on a white background lol
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Dude is really tryharding his ASMR Jony Ive impression
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Reminds me of the art piece by @_nonfigurativ_
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Story helps sell big changes.
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People dey create oh
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Love this
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