Bill Ackman

THE FINAL HOLDOUT: ARTICLE MODERN IS COMPLETELY EXPOSED. Article Modern (@articlemodern) is now the single remaining corporate sponsor funding the I've Had It podcast. Over twenty major corporations -- including Cash App, Chewy, Honeylove, and ASPCA -- did the right thing and severed ties after the hosts celebrated political violence. Article Modern stands entirely alone, making their ongoing silence look less like a delay and more like an endorsement. As a direct-to-consumer brand, Article relies completely on public trust and clean lifestyle alignment. We are turning up the heat for the next 24 hours to ensure leadership takes immediate accountability. Be professional, be firm, and do not let up. THE FLOODGATES ARE OPEN: TAKE ACTION NOW PHONE BLITZ: Customer Service: 888-746-3455 - Tell them you will not buy furniture from a company that sponsors violent rhetoric. Corporate HQ: 604-756-2053 - Demand an administrative review of their marketing. LIVE CHAT Go directly to article.com/c/contact-us and swamp their chat form with customer feedback. ONLINE ESCALATION Flood their contact form at tinyurl.com/4pu92fbh. Select "Other Feedback,” "Press,” or "Partnerships" from the drop-down menu to bypass standard customer service lines and flag it directly for administrative review. LINKEDIN IMPACT Go to linkedin.com/company/article… and drop the pressure directly under their recent corporate announcements. Tag Co-Founder & CEO Aamir Baig and VP of Marketing Duncan Blair publicly in the comments. EXECUTIVE INBOX LANDSLIDE: Bypass standard channels by emailing executive leadership directly to demand an immediate termination of the podcast sponsorship, deactivation of promo codes, and a public statement regarding the controversial November 5th episode. THE CONTACTS Aamir Baig (Co-Founder & CEO): abaig@article.com Andy Prochazka (Co-Founder & COO): aprochazka@article.com Nick Bozikis (CFO): nbozikis@article.com THE EMAIL Subject: URGENT: Sponsor Alignment, I've Had It Podcast To the Executive Leadership of Article Modern: I am writing because your ongoing sponsorship of the I've Had It podcast -- following its November 5th episode featuring violent rhetoric -- presents a severe risk to Article’s brand equity. With over twenty major corporations, including Cash App, Boll & Branch, ZipRecruiter, and Chewy, having already severed ties with the show, Article now stands completely exposed as a company endorsing political violence. For a direct-to-consumer lifestyle brand, this ghastly message is going to impact your bottom line. To address this blow to Article's reputation, executive leadership must immediately terminate the ad agreement, deactivate promo codes, and issue a public statement confirming the split. Failure to act will trigger next steps — an organized consumer boycott across Article's furniture line just as the holiday shopping season begins. You’re all alone now, and all eyes are on you. Do the right thing. Sincerely,

7PM UPDATE ON THE FINAL BRAND SUPPORTING THE I'VE HAD IT PODCAST. Article Modern is the ONE remaining Bad Guy brand supporting the podcast that celebrated the assassination of Charlie Kirk. TWENTY sponsors have done the right thing and pulled all support for the podcast. One remains: @articlemodern Let's make it 21 in the next 24 hours. As this is a final push with a single brand, the impact will be focused and powerful. That means it's really important to be professional and polite in your interactions. Model for them the way the hosts of the podcast should have behaved! Be firm, but civil. CALL THEM +1-888-746-3455 - customer service +1-604-756-2053 - corporate hq CHAT WITH THEM article.com/c/contact-us WRITE THEM tinyurl.com/4pu92fbh (Use this form and select "Other Feedback", "Press", or "Partnerships" from the drop-down menu. It flags the message for administrative review.) LINK THEM linkedin.com/company/article… (At the LinkedIn portal, tag Duncan Blair and Aamir Baig beneath their recent company announcements or executive posts.) EMAIL THE EXECUTIVE TEAM Aamir Baig (Co-Founder & CEO): aamir@article.com Andy Prochazka (Co-Founder & COO): andy@article.com Nick Bozikis (CFO) / General Finance: finance@article.com THE EMAIL Subject: URGENT: Corporate Governance & Sponsor Alignment – I've Had It Podcast I am writing to you directly as leadership regarding a severe and unaddressed risk to the Article brand. Your company is currently the sole remaining sponsor of the I've Had It podcast following its November 5th episode, in which the hosts openly celebrated political violence. Over the past 72 hours, twenty major corporations—CashApp, Boll and Branch, Nobl Travel, Lola Blankets, ZipRecruiter, Honey Love, Chewy, Jones Road Beauty, NutraFol, Ridge Wallet, Ethos, Zenni, Ember, iRestore, Ladder, Momentous, ASPCA Pet Insurance, Cozy Earth, Caspar and Quince have left the podcast. As a direct-to-consumer brand, Article relies heavily on public trust and clean lifestyle alignment. Maintaining active advertising agreements, functional promo codes, and live landing funnels with this specific program signals to consumers a corporate endorsement of toxic and violent rhetoric. Quiet backend deactivations or generic customer service replies will not suffice. As executive leadership, you must take immediate accountability: • Terminate the corporate advertising agreement with this show immediately. • Deactivate all active promotional codes and custom landing pages. • Issue a formal, public corporate statement confirming your permanent departure. Article stands completely alone on this matter, and your consumer base is actively keeping score. We expect an immediate and transparent resolution. Do the right thing today, please. Sincerely,