
Fractional CMO and Marketing Advisor. Prev: Head of Marketing @Krakenfx | Growth @Uber @Blockchain. Founder Zeroblock/Interchange (both acq)
NYC/Austin
Joined July 2013
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Had a great time at Bitcoin Amsterdam (@bitcoinconfams) talking on 2 panels:
- Managing your Bitcoin wealth
- Bitcoin's culture
One of my favorite conferences of the year!
ETH trying to pivot to Bitcoin’s SoV narrative after all of its previous narratives collapsed. Again.
As predicted 7 years ago👇
Expanding on why I believe "ETH as store of value (SoV)" makes much more sense to focus on than "ETH as fee-burning token".
Three primary reasons:
1. ETH as fee-burning token never was as strong as it seemed
2. Optimizing for ETH as fee-burning token would demand Ethereum and ETH function in ways that are very hard to make compatible with decentralization and capture resistance.
3. Meanwhile, optimizing for ETH as SoV is aligned with Ethereum focusing on its unique strengths (decentralization and CROPS)
EIP-1559 (including its burn) is fine and good, we should keep them. But we should not feel sad if fee burn is < 10% of breakeven indefinitely; the value of ETH comes from elsewhere.
The core idea: the big thing that people appreciate about Ethereum is decentralization and CROPS. The main pragmatic benefit that these things translate into is stability. SoV is the category where that is not an unneeded extra we merely put effort into for ideological reasons, but rather a pragmatic strength from the perspective of people putting in their assets. And in the era of AI disruption, stability will be highly valued.
January 22, 2019:
“The Ethereum community has endorsed radical changes/pivots, trying to find narrative fit (PMF), even so far as to recently claim a SoV narrative. The Ethereum leadership team is more willing to embrace alternations to the core objective of the protocol in their search for PMF (world computer, dapps, crowdfunding, nonfungibles, open finance, radical markets).”
danheld.com/blog/2019/1/13/q…
Gold is over in the long run due to asteroid mining. It’s not a matter of if but when.
SpaceX is making Starship rapidly reusable, which brings this moment closer and closer.
We should see gold prices plummet in the future as expectations around asteroid mining get priced in.
Ueno, the biggest bank in Paraguay with over 3 million customers, just went bust.
The total population of the country is 6.4 million.
That means almost 50% of the population lost their savings.
This is why we Bitcoin.
Bitcoin is a bank account no one can seize or lend out.
It's been enjoyable to see the complete collapse of the "Bitcoin is meant for payments" narrative, including the circular economy bullshit.
It was all engagement farming/virtue signaling from the beginning.
There was no demand nor NEED to use Bitcoin for daily payments.








