Engr Toluwalase Oguntoye

There are many ways to start your freelance social media marketing journey but these three categories will accelerate your growth, give you more clients, and make you more $$$ 1. Social media management Unsurprisingly, this tops the list. Your duties as a social media manager includes: - create social media content - keeping things up to date (including responding to comments & answering DMs) - Google listings (GMB, 3-pack and the likes) - run simple campaign In most cases, you are gonna work with local businesses as a social media manager (local business in SEO means those businesses within your locality or immediate environment). I will talk more about this. Why you should consider this -easy for beginners - low pressure - affordable monthly retainer by the client - anyone can learn this quickly BUT BEWARE🚨 🚨 this business model is difficult to scale 🚨 often times, business owners require you to be local especially if your target clients are in the US Understood? Good, let’s go 2. Lead Generation As the name implies, your role here is to generate leads (potential clients/customers/ buyers for your clients). Your roles include: - funnel and landing page creation - converting social media users into potential customers through opt-ins - automation Other times, you might be required to run email marketing/automation depending on the industry. Not sure whether it’s your path? Let me show you why 1. High monthly mulla 2. Very scalable (you can upsell with additional services) 3. More learning opportunities RED ALERT 🔴 🔴 long learning curve. You need to learn those crafts. Might take 1-2 months 🔴 highly competitive (shows there’s money here) 🔴 Some clients understand the niche even more than you so there’s pressure to deliver 3. Marketing for specialized niches/Industries - This is a specialized marketing for specialized niches. In this thread, I will focus on B2B tech and e-commerce business owners. It includes an end-to-end marketing strategy for e-commerce store or a specialized niche in a B2b industry. Few things to know here include: - social media management and more - requires more than paid ads - can include: Store listing Full scale email management 🔥 things to note 1. Crazy retainer fee 2. Commission-based earnings Especially with B2b tech Please Note: a. It can be a challenging niche for Beginners b. Very demanding Should I niche down or be a generalist? If you are just starting, I advise you to be a generalist. Test all waters. Get your first client first. Forget niching, get your hands on real life projects. The idea of niching will automatically arise after Working for few clients.