jasmine

We built an AI ads agency and let it run autonomously on Meta for weeks, with the stated goal of netting new subscribers for the @freesystemslab newsletter. Our real goal: learn how AI is persuading people online, and what it might mean for the future of politics and our information environment. The agents did really well! They learned from their mistakes, and by the end of four weeks, they'd all brought down cost-per-subscriber by more than 50% from the first week. They brought us more than 100 new subscribers, made 70+ highly amusing online ads, occasionally ran afoul of Meta's ads policies, and taught us a lot along the way. Political campaigns are already using AI a lot in their advertising; it's only a matter of time before they embrace automated agentic systems. Check out our full piece for a ton of details on the mistakes we saw, how the agents learned, and what we think will happen next. This was one of the most fun pieces we've done, and I think it really makes it clear how AI enables totally new kinds of research. Super excited to get it out there, and huge congrats to @eigenstuffs who led this project. freesystems.substack.com/p/b…