🧠 DNA: AI workflows that book + sell more 🔎 RankMeHigher: SEO + AI search 👟 Walkie Walkie: shoe brand I built from 0
Melbourne 🇦🇺
Joined October 2024
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Five things on an invoice that get it paid sooner:
A due date written as a date, not "14 days"
Your BSB and account number, plus PayID
Their PO number, if they use them
What the job was, in their words
Sent the day the job finishes
Plenty of slow payers aren't dodging you. Their accounts team just can't match the invoice to anything.
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A to-do list with 12 things on it is a wish list.
Three is a plan. Get those done by lunch and the afternoon is a bonus, not a reason to add six more ✅
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The reporting rule is the part with teeth. An AI agent got into a government health portal in June and Canberra only found out in September.
🚨 BREAKING: Australia becomes the first country to propose a new, targeted AI safety regulator and new MANDATORY AI safety measures for all frontier AI labs operating there.
According to the official announcement, these will be the main requirements:
1. Maintain security controls across all stages of development and deployment
2. Identify and manage serious risks associated with their models
3. Allow independent evaluation of their models
4. Provide mandatory notification of incidents to the Australian Government rapidly
5. Maintain and publish safety and security frameworks to ensure good governance, risk management and transparency
6. Respond to updated standards and rules as technologies change.
A little bit of context: If you remember, the Australian government was directly affected by one of OpenAI's 'rogue' agents (the company later apologized, whatever the legal meaning of this apology).
I'm actually not surprised they are among the first to take AI safety seriously at the federal level and create a dedicated AI safety regulator.
That's the next stage of AI governance, and it should urgently become the norm in every single country where AI labs operate. Reminders:
- Self-regulation does not work
- AI safety and security efforts should be priority no. 1 globally
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The line I add to most Claude requests: "Ask me three questions before you start."
The questions usually show me I hadn't decided what I wanted. My answers end up a better brief than anything I'd have typed up front.
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A physio ad that says "Book now" sounds like every other physio ad.
Someone with a stiff back at 7 AM isn't comparing logos. They want to know two things: can you see me today, and are you open Saturday.
Answer those in the headline. The button was never the problem.
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Banks built this culture as much as buyers did.
Equity in a rental gets you a loan in a week. A business with paying customers gets asked to put the house up as security.
Australia has developed a bizarre obsession with property.
Buy a house. Watch it appreciate. Use the equity to buy another. Repeat.
We’ve created a culture where owning five investment properties is celebrated more than building a business that employs 50 people.
Everyone wants to become wealthy through property, but who’s actually creating anything?
Where are the new industries? The innovation? The manufacturing? The businesses competing globally?
Imagine if Australians were as obsessed with building companies as they are with collecting investment properties.
I’m not against property investment. But surely an economy can’t rely on houses becoming increasingly expensive forever.
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The sizing note on most product pages: "True to size."
Better: "Model is 178 cm, wears a medium. Runs slightly long in the sleeve."
The second one answers the email you were about to get, and the return after it.
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Most small businesses don't need an AI strategy yet. They need a price list.
If every quote gets written from scratch, a one-page price list and a quote template is the automation. Do that first and any AI tool has something real to work from.
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W the actual F.
this is actually ridiculously good 😱
i'm sorry i dont care which model made this but it blows my mind that this is made by an llm AND runs in the browser
claude.ai/artifact/BGY1SztrA…
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If Google says you're open and you're not, that's a one-star review. 📍
Most customers check Google Maps before they leave the house. Holiday season is when those hours go wrong.
Here's the holiday hours workflow I'd set up this week:
1. One list, one place
Write every closed day and short day from now to mid-January in a single note. Everything else gets built from it.
2. Push it everywhere
Google Business Profile special hours, Apple Maps, Facebook, Instagram bio, website banner, booking system. AI can turn that one note into each version in a minute.
3. Update the phone and inbox
Voicemail and email auto-reply say when you're back and how to book for January.
4. Catch the closed-day enquiries
Anything that comes in while you're shut lands on one list for your first morning back. Nobody gets forgotten.
5. Remind people once more
A Google post and a story the week before you close, so regulars don't find out at a locked door.
Set it up once and January starts with a list of bookings instead of a list of apologies.
If you want this built for your business, that's what we do at Daily Needs Association. dailyneedsassociation.com
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Desk slump at 3 PM. Second flat white, or a walk around the block?
Walk wins for me. The coffee makes me type faster, not think better. ☕
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The business book I'd hand every new owner: ______
Mine's The E-Myth Revisited. Write down how each job gets done and the business stops living in your head 📚
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Calling it an AI overhaul doesn't change what it is. Moving 850 roles to Accenture teams in India is outsourcing, plain and simple.
Qantas:
“We’re an Australian company who will continue to support Australian Jobs here in Australia”
Also Qantas:
“We need to perform a restructure and will now be offshoring hundreds of jobs to India so we can continue to support Australia jobs in Australia”
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Stop typing today's date into a spreadsheet by hand ⌨️
Ctrl + ; puts today's date in the cell.
Ctrl + Shift + ; puts the current time.
Works in Excel and Google Sheets.
Before: a column of "10/11", "11-10" and "Tues" that won't sort.
After: real dates you can filter by month.
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A tradie charging $90 an hour can end up earning closer to $58.
The maths: work 50 hours a week, invoice 32 of them. 32 hours at $90 is $2,880, spread across 50 hours.
The other 18 go on quotes that never book, driving between sites, a supplier run for one fitting, chasing last month's invoice, and Sunday night paperwork.
Four fixes that don't need a single new client:
Put a call-out fee on every job so the drive gets paid.
Quote common jobs from a set price list, not from scratch.
Charge for quotes that need a site visit, and take it off the bill if they book.
Send the invoice from the van before you leave the driveway, with a pay link in it.
Each of these takes an afternoon to set up in the invoicing app you already use.
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Christmas casuals start next week. Your head is still the only training manual.
Cafes, shops, restaurants, clinics. December means new faces on the floor, and every "where's the spare milk?" or "how do I do a refund?" lands on the owner mid-rush.
Here's the onboarding workflow I'd set up before the first shift:
1. Record it once. Walk through opening, closing and the till on your phone, talking as you go. AI turns each voice note into a one-page checklist.
2. Build a staff Q&A helper. Load in your checklists, menu, refund rules and supplier list. New staff ask their phone first, you second.
3. Day-one pack by text. The night before a first shift, they get the address, parking, what to wear, who to ask for and the opening checklist.
4. Three-shift check-in. After shift three, a short form asks what was confusing. Every answer becomes a new line in the Q&A.
5. Sign-off list. Each new starter ticks off what they can do solo, so you know who can close on a Saturday without a phone call.
The goal isn't fewer questions. It's you getting your hands back during the rush, and casuals who feel confident by week two.
Hiring for December? This is the kind of thing I build at dailyneedsassociation.com. Or reply with the question new staff ask you most.
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Most tradies don't need a new website to get found on Google. 🔧
I wrote up the 7 fixes I'd do first, plus a checklist worth saving.
xitter.twitterapi.xyz/mayankgulati99/status/…
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Four jobs worth handing to Claude that aren't writing posts 🧠
1. A call transcript turned into a task list, with who owns each task
2. A contract checked for auto-renewal dates and notice periods
3. A messy spreadsheet export summed up in three plain sentences for a client
4. Last month's support emails grouped by the question people keep asking
Number 4 usually shows you what your FAQ page is missing.
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