Meg Button

I was listening to Giggly Squad when the commercial started and Hannah was talking about how much better it feels to get into a Waymo alone than in an Uber with a creepy driver. My ears perked up. Partly because I love an ad that isn’t afraid to name a competitor. But mostly because of how directly it answered the most obvious concern people have about Waymo. Is a self-driving car safe? No driver is what makes some people nervous. But here, it was the selling point. Women already know what it’s like getting home at night. Sharing your location. Deciding how to respond to a driver when they ask personal questions. Texting someone when you get home. Even when nothing happens, you’re still paying attention - just in case. Then I saw a Christina Aguilera post with Waymo: “Love that Waymo helps women get where they’re going safely, comfortably…and festively.” Zara Larsson, PinkPantheress and ADÉLA have also posted Waymo partnerships. Kesha, Saweetie and KATSEYE have featured Waymo in their music videos. I wonder if Uber will clap back in any ads to defend their drivers? Either way, a healthy brand rivalry makes for better marketing and better products.

Who let Perrier come out with the Sexiest Can Alive cover

A good doc doesn’t just make you examine the subject matter, it makes you examine yourself.

Just saw You Can See Everything and it absolutely lives up to the hype. If you don’t know the Elizabeth Holmes story, read Bad Blood, watch The Dropout show and watch The Inventor doc. It will make it an even better viewing experience. 10/10

If you send me an email that is obviously AI generated with no thought a) I’m not reading it b) I’m calling you (millennials especially)

It’s hard to have a casual hello with a stranger in LA because they will double down and act like they fully know you

Ice cream shop selling Lactaid for $1 is genius

Today! I’m at AdWeek talking unconventional partnerships & rewriting the industry rules (one of my fave topics)

Where is the best pizza in New York?

The weather in Toronto today is perfection

I am the target market

Muse, cancel my plans for October 16. We’re going to the movies.

“Maybe this is it, we’ll watch it this time and then we’ll burn it” - Zack Snyder before the premiere of The Last Photograph at TIFF

“Anyone who has had a long career has had several careers” - Chris Rock @TIFF_NET

Amazing how many times a day I’m hearing “I never went to film school” at TIFF

Curry Barker talking about the making of Obsession @TIFF_NET @THR

Waited until the sign turned orange @TIFF_NET

Sir Gary Oldman talking about his work on slow horses @TIFF_NET @THR