
From Intent to Purchase Backed by @Betaworks
New York, NY
Joined June 2024
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A glimpse of what Ophelia API can do across an @OpenTable reservation request in a headless false setup.
It’s the same execution everywhere.
Travel (@bookingcom), tickets (@Ticketmaster), fitness, transportation (@Uber, @lyft), and other experience + service supply.
Building with @alexyango + the Frida team keeps pushing us to make @opheliaapi better. Every new capability we ship meets a team eager to build with it. We love witnessing such a relentless in product development.
Watching that ambition turn into progress has been a highlight for our team. LFG
Frida is a personal agent designed around intuitive, native interfaces for everyday decisions, making the ordinary feel a little more delightful
Now available on the App Store in the US and Canada.
apps.apple.com/us/app/frida-…
The mistake is assuming the internet will be rebuilt for agents.
1 / Amazon will make Amazon agentic
2 / Shopify will make Shopify agentic
Every major platform will build its own agent interface.
But the more interesting question is there are millions of businesses that will never build an API for every model, agent, device and platform that wants to interact with them.
Someone has to bridge that gap.
Our bet is that the internet doesn't get rebuilt for agents, rather agents learn to operate on the internet that already exists.
Everyone assumes the future of software will be built inside the largest platforms.
We think the opposite: the most valuable economic activity will eventually happen across a long tail of businesses that no single platform controls.
Great products are built on great infrastructure.
Software is becoming easier to create. The systems required to make it reliable, authorized, and accountable are becoming more important than ever.
Ophelia gives teams and products control over how agents discover, authorize, and complete transactions across merchants.
For the architects and engineers building systems meant to last:
1/ Integrate Ophelia → ophelia.com/docs
2/ Configure your integration → dashboardopheliaos.com/auth
3/ Ship.
Engineers who architect deserve a better foundation. The infrastructure for a more capable internet.
Before:
- Build an agentGet it a text line
- Wire up 30+ third party merchant APIs
- Wait 18 months for B2B partnership
Wait patiently…Wait impatiently...
After:
- Set up an agent on @onkeikiPlug with @opheliaapiIt integration
- Purchase and book across any website, URL, any merchant including @Amazon @Sephora @Walmart @lululemon and many more favorites!
Build fast, build strong, build reliably, and setting up takes seconds: onkeiki.com/signup
Introducing Ophelia Benchmarks!
We tested how ready the internet is for AI agents to shop across it.
400 merchant sites, 11 merchant types, from online stores to grocery chains to clinics.
Each run had to find a requested item, add it to cart, reach checkout and get to the order button on its own all using @OpheliaAPI as the routing layer.
What we found:
→ @Shopify (81%) and larger merchant (83%) stores are the most ready today
→ @WooCommerce sits at 35%, and chain supermarkets at under 3%
→ Clinics are still near 0% across urgent care, dental and physical therapy
The tasks tested whether an agent could find a requested item, add it to cart, reach checkout, and get to the order button on its own.
Among 73 well-known merchants:
38 reached checkout
→ @BestBuy, @Gap, @LLBean, and @Allbirds made it all the way to the final purchase button
→ @UltaBeauty got agents to final checkout
→ @Walmart, @Target, @Sephora, and @Nike stopped agents at the bot check
The most interesting part for me is how differently direct competitors performed. Two stores sell the same product, and only one of them is ready for the customer that's coming.
The most interesting part is how these data evals directly demonstrate competitor behavior and performance.
Two stores sell the same product, and only one of them is ready for the customer that's coming.
A big thank you to our Ophelia team for running hundreds of agents across the internet over the past week.
Introducing retail on Ophelia!
Your agent can now shop real stores, across any merchant. @BoBrainerd specifically using @ARITZIA. Now agents can find items, pick your size, and get it to your door.
No redirects, no affiliate links.
Creators earn on every purchase from their content. Builders can drop shopping and booking into anything: an assistant, a pair of glasses, a HomePod, or a product nobody's built yet.
Ship it, reply with a screenshot, and we'll feature what you built.
Go build anything.
We just bought a pair of pants from @ARITZIA
@bot did it, using @opheliaapi
No redirects or annoying affiliate links, and absolutely no link-in-bio. My agent found my size, placed the order, and package showed up at my door.
It sounds small, but this is the part that gets me. If an agent can do this, so can a shopping assistant, a pair of smart glasses, an AR fitting room, or some interface none of us have imagined yet.
Every one of those is a better experience for the person on the other end of the screen.
Proud of @JmMoreno3003 and the team for getting us here.
Go build anything with @opheliaapi!!!!
what would you let your agent buy for you first?
▫️dinner
▫️flight home for thanksgiving
▫️haircut
▫️concert tickets
▫️sweatshirt
Sharing a few of our favorite demos + moments from Ophelia Demo Night @betaworks 🗽
All built with Ophelia API: agents, iOS apps, and AI assistants that search live availability and complete purchases end-to-end, all from a single integration.
Huge congrats to @YasmeenRoumie + cofounder on winning the audience plus incredible AI swag.
We’re extremely excited to see what more our community builds, and cheers to many more!
We’re very excited to announce next Tuesday (10/6) we’re taking over @Betaworks from 6-9pm for @OpheliaAPI Demo Night🗽
Our team spent the last few weeks watching our customers build some genuinely impressive products with Ophelia.
AI assistants making reservations, wearables ordering flights, we truly believe AGI is only possible if consumer wins.
Now we want to see what NYC can build.
Bring something you’ve been hacking on, something actually useful, and hopefully unique all using @OpheliaAPI.
The winner will be chosen by audience AND receives:
- Meta sunglasses
- $500+ in AI credits from @Anthropic, @ChatGPT + Jev
- A chance to pitch your product or startup directly to @Betaworks
And yes there will be food, drinks, investors, and a lot of funnnnnn :)
Come build :) RSVP
luma.com/4tvsdkrj
Frida, an AI assistant bringing beautifully designed, seamless interfaces to everyday life, can now book restaurants and flights with @opheliaapi, alongside native in-app checkout powered by our friends @link. Exciting to see the next generation of consumer agents ship with the infrastructure to actually purchase from merchants end-to-end online and in-store.
Frida works w @henrylabs @link for fully native in-app checkout on clothes and products, and with @opheliaapi for restaurant and flight booking
Unpopular opinion:
AI will save us ALL.
Exhibit A:
→ 15 LIVE agent demos using @opheliaapi to power booking, buying, purchasing
→ 167 people RSVP'd to watch it happen
→ @YasmeenRoumie, a 70x hackathoner, took the win 🏆
→ merch was real
Thank you to everyone who showed up, to the builders who got on stage, and @betaworks for co-hosting and believing in our team.
Agentic commerce is here! 🗽
We’re very excited to announce next Tuesday (10/6) we’re taking over @Betaworks from 6-9pm for @OpheliaAPI Demo Night🗽
Our team spent the last few weeks watching our customers build some genuinely impressive products with Ophelia.
AI assistants making reservations, wearables ordering flights, we truly believe AGI is only possible if consumer wins.
Now we want to see what NYC can build.
Bring something you’ve been hacking on, something actually useful, and hopefully unique all using @OpheliaAPI.
The winner will be chosen by audience AND receives:
- Meta sunglasses
- $500+ in AI credits from @Anthropic, @ChatGPT + Jev
- A chance to pitch your product or startup directly to @Betaworks
And yes there will be food, drinks, investors, and a lot of funnnnnn :)
Come build :) RSVP
luma.com/4tvsdkrj
AI will save us.
the first 50 people to pull up get some exclusive @OpheliaAPI merch 👀
you know you want one hehe
see you at @betaworks 🗽
We’re very excited to announce next Tuesday (10/6) we’re taking over @Betaworks from 6-9pm for @OpheliaAPI Demo Night🗽
Our team spent the last few weeks watching our customers build some genuinely impressive products with Ophelia.
AI assistants making reservations, wearables ordering flights, we truly believe AGI is only possible if consumer wins.
Now we want to see what NYC can build.
Bring something you’ve been hacking on, something actually useful, and hopefully unique all using @OpheliaAPI.
The winner will be chosen by audience AND receives:
- Meta sunglasses
- $500+ in AI credits from @Anthropic, @ChatGPT + Jev
- A chance to pitch your product or startup directly to @Betaworks
And yes there will be food, drinks, investors, and a lot of funnnnnn :)
Come build :) RSVP
luma.com/4tvsdkrj
Today, we’re making it ridiculously simple to add commerce to your product with Ophelia.
Connect your product → create API key → start booking and buying.
Ophelia gives AI agents, iOS apps, and consumer software the infrastructure to go from:
“Find me a flight.”
→ “Book it.”
“Find a restaurant.”
→ “Reserve it.”
“I need tickets.”
→ “Buy them.”
1. see the data
2. use the data
3. own the data
I've been thinking a lot about how @OpheliaAPI is revolutionizing consumer spend with agentic commerce.
Mostly what this means for consumer platforms and consumer technology.
We want to help people make money.
This is a synthesis of my thoughts.
Closed mouths don’t get fed…
A very fun night celebrating @menu x @opheliaapi & we’re incredibly excited to be powering the future of foodie love stories 🍽️🤍
Thank you to everyone who made the night possible, production, and all of our newest agent friends.
NYC is about to get A LOT hungrier 🗽
Let’s build.
We believe technology should make everyday life easier.
> Dinner tonight.
> A gift for tomorrow.
> Atrip next month.
We’re incredibly lucky to work alongside amazing consumer teams re-imagining everyday life with AI and AI agents.
In this case, dating.
Great night hosted by @BoBrainerd, @OpheliaAPI, and Menu 🍽️
Amazing food, fascinating people, and hopefully a couple reservations completed by Ophelia.
NYC just got a lot hungrier…
Let’s give people their time back.
Today, we’re announcing our integration with @AgentCardHQ. 🚀
Through our API, platforms can access and transact across any website on the internet through a single integration.
With AgentCard, we’re extending those capabilities directly into agent infrastructure.
Developers can give their agents the ability to transact without building or maintaining individual integrations for every provider, website, booking flow, or commerce surface.
This means an agent can move from:
“Find me a restaurant.”
to:
“Find me a restaurant, check availability, and book it for 8pm.”
We believe AI belongs in everyday life.
In the moments people live, the places they go, and the things they buy.
Built for platforms, made for people.
Agentcard + @opheliaapi: Make reservations and buy tickets at lightspeed.
Book it with Ophelia. Pay with Agentcard.





























