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Hi 𝕏, I'm Rehoboth Adam
i started on a tiny blog called EnterLife Buzz
then moved to X in 2024, got suspended after growing my account for a while
I came back recently and since then i've gotten founders 17M views
and now i help founders get clients from X without chasing anyone
just inbounds landing in their dms
on the side i'm building small projects with AI and looking for the kind of people who think about taking civilization one step forward, a little crazily👀
when i'm not working
i'm imagining things
sleeping
or playing chess
if you're building something cool, say hi 🤝
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I started talking to a founder with a health SaaS
And I told him about building a personal brand
he normally paid creators in the niche to promote the SaaS
He said yeah he was planning to work on that, and asked what he needed to do most
I told him about positioning, content and consistency
and he told me
" Friend, I don't have time to do all that posting. I'll just give you my account, much better"
I couldn't help myself laughing
your next client is already scrolling past you
not because you're bad
because you look exactly like the other 40 people
pick one thing, say it loudly
The worst client I've ever had was the one that said yes fast
delayed my payments for weeks
was totally detached from the entire process
and ghosted me after four months of work he paid only half for
Here's what most gurus won't tell you
There are no concrete rules to anything
To going viral
To marketing
To getting users
To building a product
To attracting investors
Most rules are suggestions
wait... wait.... wait.... wait....
can you not confuse us?
" founder @..../ loves ice-skating, hot sauce and hoodies/ building for the future/ DM..."
choose an identity!
know why you're on X and what you want
for founders, seriously your bio should 85% be what you sell, who it's for, what they get.
nobody cares if you love sauce
nobody cares if you love hiking
honestly nobody cares if you're building for the future
for bios, less is more.
You wouldn't want to be Jensen Huang right now would you?
now you're not famous
Most people aren't watching you
This is the right time to make your mistakes, and take the biggest risks
A time may come when you would be sensitive to the way you chew so people won't attack you
Crazy things about founders is they'll spend a year building a product and adding features
and zero days on marketing
then they launch to nobody and blame the market.
if you want people to refer your product, at least start by giving it a simple name
my name is mostly hard to pronounce that's how I know what a hard name can do
Look ( and it's psychological), if people want to refer a product to a colleague
They'll refer "Raven" to " Ratouiliob" just because they could pronounce Raven
Good morning everyone;
here's a food for thought this Saturday.
You: " I don't have time to create content"
the richest dude on the planet:
Once a founder told me he didn't me upfront
(I had been a butt and kept on following up the guy)
need me for what?
to handle he's content
and yeah he sure was right, dude was "probably even better than me" at writing, had a larger account, and was even oddly consistent
I then asked him if he was getting clients
he said no that X doesn't work for him in that way and that's the only thing pissing him off
and then I asked him about he's reply strategy and he said he doesn't do replies, he doesn't have the time
👀
look, original content does only 30% of the job
the 70% of getting leads happen in other people's posts
Unpopular opinion:
don't follow X trends
when everyone is posting "protect Elon at all cost", " Ronaldo has retired from international football"...
Or other trends
that's when everyone is chasing " get viral quick"
think of it as get rich quick scheme
you always avoid get rich quick schemes!
that's what X trends does to your brand
it makes you sound like every other person, which you surely don't want to sound like
the right time for you to stick to your angle is when everyone is gathered on the other angle
then they live you alone, ironically in the spotlight
Over 70% of startup founders will fail
And over 70% of that 70% will be those that claim to be "building in stealth"
Business is about relationships
Talk to more people
there are two reasons people don't buy from you
he clicks your website, scrolls for 2 minutes and then gets out, because:
1. He doesn't need what you're selling
2. He doesn't know what you're selling
last one is common
you can't draw customers without creating a cult
people called Steve jobs crazy for obsessing over logo and and brand name when only the first three Apple computers alone were made
he was not
he wasn't inventing computers
that's one thing he understood
from HP to IBM to Microsoft
there were already big boys in the field too
he wasn't just creating a brand
he was creating a cult
people began buying apple not because it was better but for how it felt, how it looked, the name on its own, because other people are buying
in 2026, where everyone is building almost the same things lol, AI and all
if you want the whole crowd to run towards you
you have to go Stevez-jobs-mode
you gotta create a cult of a brand
I've sent over 3000dms since 2025
and here's one mistake I've seen many people make,
when sending pitches or even creating content:
They're trying to get a "yes", or a no
but at the beginning of sales, there's never a yes
there's only a "no", or a" curious "
you can either make them curious at the beginning, or make them say no
and here's a little secret:
next time you're posting or sending a DM
have in mind that in the grand scheme of these posts or message
all you want is to either get people curious or get them to disagree with you
that's how you start conversations
that's how you get "yes"
and no doesn't mean no
it means" I don't know"
you can thank me later
you can have the best offer
the cleanest page
the perfect case study
and still lose to the guy who replied at 9pm




