Sara Fischer Knight (@sarafischer) header
Sara Fischer Knight (@sarafischer) profile picture

Media Correspondent @Axios, Media Analyst @CNN (sara@axios.com)

Washington, DC
Joined October 2010
Photo by Sara Fischer Knight (@sarafischer)Photo by Sara Fischer Knight (@sarafischer)Photo by Sara Fischer Knight (@sarafischer)Photo by Sara Fischer Knight (@sarafischer)Photo by Sara Fischer Knight (@sarafischer)Photo by Sara Fischer Knight (@sarafischer)Photo by Sara Fischer Knight (@sarafischer)Photo by Sara Fischer Knight (@sarafischer)Photo by Sara Fischer Knight (@sarafischer)Photo by Sara Fischer Knight (@sarafischer)
🙏🏻 thank you @SABEW & @axios
🏆 It brings me loads of joy to announce @sarafischer won SABEW's Best in Business award for her Newsletter 💪 The judges: "The author clearly hustles and is very plugged in to her beat." sabew.org/2025/03/2024-best-…
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-Trump has made the midterms a referendum on his popularity, so when things don’t go well, he will look for a scapegoat. -Problem for him is Murdoch loves the game. He’s not loyal to Trump, he’s loyal to winning.
Planting the seeds to blame election losses on Fox platforming Dems
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-News is part of the portfolio. Despite leaning into opinion, news authority matters to his biz and always has. -There’s a reason Fox made the decision to call the race for Biden in 2020 -Fox affiliates just made a killing on election ads Q3
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Planting the seeds to blame election losses on Fox platforming Dems
Trump then texted @greggutfeld: "Tell Tarlov – who is the WORST – gas prices are lower than they were for Biden and Obama, and they allowed Iran to have the nuclear bomb," and the text went on from there. Gutfeld read it on air...
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🧵NEW: Everything you need to know about political ads ahead of today’s midterm elections: @axios
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1/ Political ads are outgrowing elections —U.S. political ad spending has grown at a CAGR of 8.55% over the past decade, despite fewer toss-up elections —Competitive races ≠ more overall spend
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Good @mikeallen reality check to @brianstelter this AM: “Remember that most Americans aren’t super-partisan or hyper-online. As @JimVandeHei puts it: 80% of people agree on 80% of things 80% of the time. So over-index on what Normal America is telling us.” cnn.com/newsletters/reliable…
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NEW: In a huge departure from its 21 year history as an open web champion, @Reddit is moving to become a primarily logged-in experience — I spoke w CEO Steve Huffman & COO Jen Wong about why now, and what it will look like. Takeaways: 👀Homepage will still be accessible to logged-out visitors 🔎Logged-in users can still be anonymous More on @axios below:
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Big picture: The change is meant to make the Reddit experience more personalized while protecting the company from unauthorized scraping 📉 Company acknowledged search traffic is impacting user growth in U.S., but execs aren't worried about this as a long-term biz problem 📲 Over 80% of Reddit's monetization comes from its app and logged-in users anyway, per Huffman 💰 Wong sees this as a major boon to its ads biz. Logged-in users drive 5x more engagement axios.com/2026/10/29/reddit-…
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🍿All eyes are on @Netflix as it reports earnings this afternoon following a sweeping leadership shake-up and layoffs. — Netflix has long dominated subscription streaming, but efforts to deepen engagement have come up short. More in @axios Media Trends: axios.com/newsletters/axios-…
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Exclusive: Slate is making its top editor Hillary Frey its new CEO — She'll remain EIC, overseeing the biz and newsroom — Follows a broader trend of more journalists being tapped to run news companies as business pressure forces outlets to get creative axios.com/2026/10/20/slate-h…
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TOMORROW IN NYC: The biggest names in #media, #tech, #news and #entertainment are coming together for our 2nd annual @axios #MediaTrendsLive. 📈 We'll kick off with a members-only briefing where we unveil our data-driven annual trends presentation. 📢 We will have big newsmakers join us on stage, including @emmatuckerWSJ, @kenanthompson, @darrenwalker, @PittmanRadio, @AGomezFCC & more. Join us: axiosmediatrendslive-2026.sp… @kerrymflynn @christiiineeee
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1/ The internet is losing its human touch. What happens when no one's watching? AI slop sites are exploding. Publishers are blocking bots. And machines are increasingly deciding what information we see and trust. My latest @axios #Media #Trends #Executive deep dive w @kerrymflynn and @christiiineeee reveals how AI is upending the internet. 🧵
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The AI slop epidemic is getting worse. Fast. NEW: AI-generated "slop" sites surged more than 5X year over year in Q2, per DoubleVerify. Ad requests tied to low-quality AI content jumped 354% from January to September, topping 3.2 BILLION in the first nine months of 2026.
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#Breaking: Judge grants @cnn @msnow @politico preliminary injunction request, orders White House to reinstate press access - It’s a huge win for the news outlets, but it doesn’t mean the legal battle is over More in @axios on what comes next: axios.com/2026/10/14/white-h…
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NEW: The Pentagon has appointed a public affairs executive as acting publisher of @starsandstripes, the military newspaper that's long operated w editorial independence from the Defense Dept, per a memo obtained by Axios. W @demarest_colin @BecFalconer axios.com/2026/10/13/pentago…
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Lots of news in today’s @axios Media Trends: 🌞Candle sells Hello Sunshine production firm for low- to mid-eight figures after $900M deal in 2021 📺Local TV chokehold: 10 largest owners control 75% of local TV newsrooms ❌Newsmax says it disagrees w Pentagon's plan to livestream public execution 📉Character .ai's bankruptcy exposes AI's brutal economics Subscribe below:
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