Prasad

I own the mistakes I make & never repeat them. I grew my personal brand to 22K+ followers and gained billions of views & thousands of followers for my clients. But I never focused on building my email list aggressively. Still, my email list has made me over $20K with only 1,800 subscribers. So lately I’ve been promoting my newsletter aggressively & publishing 1-2 emails every week. Every email gives you something you can use the same day: • the content formats & hooks working for me & my clients right now • ideas you can steal & turn into posts that week • the content strategies I use for founders doing $1M+/year • behind-the-scenes of building personal brands that bring in clients • what’s working on X & LinkedIn before everyone else catches on Everything you need to build trust with your audience & turn it into business. Subscribe below:

I make a living by writing tweets. Here are some content formats that can get you better results: - An article solving a real problem - Well-designed, value-dense infographics - Quote-tweeting an article with an infographic - Quote-tweeting an article or any other post with a one-liner & a GIF - Quote-tweeting a viral post with a long-form, value-dense or opinion post - A long-form post explaining a topic in detail - Anything valuable or actionable in a listicle format - A long-form or short-form post with your personal story or opinion - A short caption over a found video - Building-in-public updates One more worth adding: anything that makes someone want to copy your link.

7 years ago, I was selling first-copy earphones on Facebook Marketplace (barely making any profit). Now I write tweets for millionaires while sitting in my cozy, chilled AC room. What changed? I figured out these insights: > A product business is not for beginners. Especially if you don’t have money. > A service business can make you profitable in the first 6 months. Sometimes in 1 month. > You just need plenty of time & skills. It requires little to no money. > Learning copywriting, marketing & sales will never leave you broke. > Working with rich people will make you rich. > Building a personal brand is a cheat code to success. Since then, I’ve been doing only 2 things: writing & building personal brands for myself & my clients.

If you fail to avoid these 6 mistakes then you will kill your personal brand:

I quit my 9-5 job because my fear of employment was greater than my fear of unemployment. After years of trying to build a business for myself, life forced me to quit. Nothing seemed to be working. Every business I touched was failing. Maybe I wasn’t ready to build those businesses, or maybe it was something else. But the reality was, I was broke & jobless. So I had to take a job that came to me effortlessly. Because when you have nothing to eat, you’re ready to eat stones too. But within a week, I realised I’d soon get comfortable in this job, & I didn’t want that. So I quit within 30 days. That was 2022, & I still thank myself for making that decision.

Content makes outreach work. Every time I send a DM or a cold email, the first thing the person does is check my profile. If they find 20K+ followers & posts full of proof, the conversation starts warm. If I'm sending cold outreach with nothing to show for it, I'm just a stranger with no face value. Content + cold outreach = $$$$

The only obsession you should have in your 20s: MAKING HELL LOT OF CASH.

AI won’t kill personal branding. It will kill boring personal brands. • AI can write a post. It can’t live your life. • When everyone has the same AI, the same hooks flood the feed. But the real stories stand out even more. • People still follow people. They still DM people. They still buy from people they’ve watched for months. • Top talent joins founders they admire, not companies posting AI-written hiring notices. • The brands that died were already generic. Recycled tips, no stories, no stance. If your content could be written by AI, it probably already is. Write everything from the lens of your personal experience & story.

Whatever deadline you set to achieve a goal, it will take longer than that. No matter what. I’ve set so many goals in the last few years. I achieve most of them, but never within the time frame I set. They always take much longer. I found a hack for this. Instead of trying to hit your goal before the deadline, 2x the goal for the same deadline. For example: instead of aiming for $10K/mo in 6 months, aim for $20K or $30K/mo. The pressure of the bigger goal pushes you hard enough to hit your original goal on time. In short: Shoot for the stars. Even if you fall short, you’ll land on the moon.

How I took my client from 500 followers to 50,000 followers:

A $1M/month business makes your $10K/month business look like a side hustle. If you look at people doing 10x & 100x your goal, you’ll realise how easy it is to reach your small goal (which looks big to you). If Elon Musk can run SpaceX, Tesla, Neuralink & other companies and still find time to tweet on X Then what makes you think you can’t build your personal brand while running your small business? Changing your perspective can change your life.