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Every new platform solves a problem. Then come the integrations. The duplicated data. The workarounds. The extra approvals. The teams that all need to be involved before anything can change.
That’s how digital complexity builds. The real cost shows up later, when modernization slows down, customer journeys break across systems, and AI can’t scale cleanly across fragmented data and infrastructure.
Digital complexity is ultimately a question of adaptability: how much effort does the existing environment consume before the next meaningful change can even begin?
🔗 ow.ly/hmA25105JvZ
#DigitalStrategy
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Ask ChatGPT what your company does, and it will probably get it right. Ask it to recommend providers in your category, and you might not make the list.
Strong rankings, healthy branded traffic, a respected name in your industry. None of it guarantees AI assistants will recommend you when a buyer asks who to hire.
Our latest post looks at why established brands go missing from AI recommendations, from buried expertise to thin authority signals, and how to measure AI visibility with branded and unbranded prompts, share of voice and citation analysis.
🔗 ow.ly/7Ox85104Y2m
#AI #AIVisibility #AISearch #GEO #EnterpriseMarketing #DigitalStrategy
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A little team bonding between @WordCampCanada sessions.
Vancouver, you’ve been good to us!
#WCEH #WordCampCanada #WCEH2026 🇨🇦
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[#WCEH] Day 2 at @WordCampCanada, here we go!
Today’s agenda covers everything from AI-powered discovery and agentic development to accessibility and the future of WordPress development.
#WordCampCanada #WCEH2026 #WordPress 🇨🇦
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🧵 #AIThisWeek: AI is moving toward greater transparency, verifiability, and control. OpenAI is redefining how its models should behave, Anthropic is exploring cryptographic proof of AI outputs, and major tech companies are working toward shared rules for AI training. 👇
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+ The experiment challenges traditional assumptions about engineering team size and productivity, while highlighting the risks of modernizing complex systems with AI.
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That's a wrap. Read the full breakdown in the latest edition of AI This Week.
🔗 ow.ly/lyez5104snN
🎧 Prefer listening? Every edition includes an embedded audio overview.
#AI #ArtificialIntelligence #AgenticAI #EnterpriseAI
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