willow mack (@willowmack) header
willow mack (@willowmack) profile picture

#1 Fan of carbs, SVP Enterprise & Strategic Initiatives @ Moz, Collector of lip balm, Hoarder of books

Vancouver, BC
Joined February 2009
Photo by willow mack (@willowmack)Photo by willow mack (@willowmack)Photo by willow mack (@willowmack)Photo by willow mack (@willowmack)Photo by willow mack (@willowmack)Photo by willow mack (@willowmack)Photo by willow mack (@willowmack)Photo by willow mack (@willowmack)Photo by willow mack (@willowmack)Photo by willow mack (@willowmack)
Curious how AI Overviews may be impacting your unique search landscape? Track 'em (in detail) in STAT: getstat.com/ai-overview-trac…
1
2
141
🎢
🚨 AI Overviews are now appearing on *logged-out* SERPs (and in STAT!) AIOs hit logged-out SERPs on Friday — showing up almost exclusively in the US-en market on desktop. Numbers remain small, but we did see quite the surge today 👀 Thoughts on whether they're here to stay?
3
3
600
🚨 AI Overviews are now appearing on *logged-out* SERPs (and in STAT!) AIOs hit logged-out SERPs on Friday — showing up almost exclusively in the US-en market on desktop. Numbers remain small, but we did see quite the surge today 👀 Thoughts on whether they're here to stay?
2
7
2
8
1,900
Whoa. This is a wild chart. (Source: @lilyraynyc / @THCapper) The growth of 'discussion & forums' aka 'Reddit and Quora' in the search engine results pages is huge. Video in the SERP has also taken off.. Here's 12 ways you can capitalize on this growth:
5
12
69
9,981
We're excited to be #UpNorth today!
1
1
6
208
There's something to be said for the magic that is ✨MozCon✨ Join us this June in Seattle for invaluable insights, endless networking opportunities, and an epic closing bash. Secure your spot: bit.ly/3Il8ixU 🎟️
1
3
164
We did it! Another #brightonseo in the books. If you missed us - see you at #mozcon in June…Limited tickets still available! 👇 moz.com/mozcon/register
And that’s a wrap on #brightonSEO! 🎬 One of our many highlights: Spending quality time at the claw machine (IYKYK). Thread up your seagull pics:
7
158
What a fun and insightful evening. Thanks to everyone who came out.
✨An unforgettable night at @seomindset’s Live Podcast. STAT’s SVP, @willowmack , rocked the stage, discussing the importance of being authentically you. Consider this your daily reminder: Mistakes are lessons for next time!
3
42
Last chance to save big! Join us in Seattle for the one and only #mozcon
ICYMI: Early Bird savings end tomorrow! 🚨 #MozCon is just around the corner, and like time, these deals are flying by fast. Save $400 (before it's too late): bit.ly/3HpOrxn 🚀
1
30
Hey! I’m doing a thing…check it out.
Get excited: Only one more week until STAT's own, @willowmack, takes the stage at SEO Mindset's live podcast 🎉
2
39
Chris Ang is in New York and has delicious Canadian snacks to share! Find him today at the #SEOfomo meet up, for something salty or sweet 🍫
1
4
261
willow mack retweeted
For the first time in many years, I'll be back at #Mozcon, joining my old friend @dr_pete for a conversation about the state of digital marketing today, and what the future holds. June 3 & 4 - hope to see you there: moz.com/mozcon/register?prom… (that link includes $300 off 😎)
7
13
5
99
15,125
Hello #SMXMunich Day 2! 🎉 Missed @THCapper talk yesterday or just craving more insights on how the SERP is changing? Don't worry! You can snag the deck and other useful resources here: getstat.com/smxm24/ 🔥 #STATSearchAnalytics #SERP
2
5
260
That’s a wrap on @THCapper's talk on SGE and the future of SERP! There’s still time to come say hi — stop by and see us at the STAT booth 👋 #SMXMunich #STATSearchAnalytics #SEO
1
6
185
Happy #InternationalWomensDay 🎉 @willowmack, Steph Port, and the Moz crew are at @WTSFest in London — an incredible event that empowers and inspires women in SEO and marketing. Stop by and say hi to us at the afterparty, proudly sponsored by Moz and STAT ✨ #WTSFest
2
1
11
3,133
Stay ahead of the competition and save money along the way 💰 Enjoy two months of STAT for free when signing up for the year. Save big: bit.ly/3SMJfKN
3
4
2,570
The top SERP features of 2023 so far: * Related Searches * PAAs * Videos * Carousels * Images Analysis by @getSTAT 👀 getstat.com/blog/top-5-serp-…
19
22
3,018
willow mack retweeted
Venue checks done ✔️ This BEAUTIFUL theatre will be full of 400+ brilliant women tomorrow! #WTSFest London 2023, let's do this!
19
13
3
255
16,495
#WTSFest let the learning begin
2
59