
I make things go viral on the internet. Head of Content for @NickDiGiovanni. 30B+ views and counting.
New York, USA
Joined August 2012
- Tweets181
- Following140
- Followers7.7K
- Likes23.5K
If you were a YouTuber born in the year 1998 (MrBeast's age), sadly you will probably never be on this list lol
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My theory is that YouTube never expected anyone to pass 100M subscribers, so when MrBeast hit 200M, they just made him a custom award
Then they realized other creators were actually going to hit these milestones too and figured they should probably go back to a consistent design lol
Fun facts about YouTube play buttons:
Before silver play buttons, 100K subscribers got you a $500 gift card and a camera case
The crystal in the red diamond award is made by Baccarat in France
Their maker, Society Awards, also makes trophies for the Golden Globes and Emmys
I made a personal website inspired by the YouTube homepage
blank.tv
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For everyone asking how the @Sidemen did it in just 1 video…
All 7 members already had massive audiences on their own channels. When they launched the main Sidemen account in 2016, they each sent their fans over and hit 1M subscribers in just 3 days.
One of the greatest examples of audience building on YouTube.
If you need a reminder that success takes time...
MrBeast posted 467 videos before reaching 1 million subscribers
YouTubers are building empires.
Some employ hundreds of people. Others reach tens of millions of subscribers with teams of a few dozen.
Same platform. Very different businesses.
In case you're wondering, these were the only channels with 1M subscribers in 2009:
Smosh
Fred
Ryan Higa
Universal Music Group
Shane Dawson
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Some of the coolest facts about this:
Logan Paul was one of the fastest YouTubers to reach 10M subscribers, doing it in just 11 months
MrBeast took nearly 7 years to hit 10M. Imagine if he had quit!
Ronaldo hit 10M subscribers in just 11 HOURS lol
The best YouTube thumbnails don’t reinvent the wheel
They take what already works and make it better
Inspiration fuels innovation
Everyone overcomplicates YouTube:
1 - Get really good at making one type of video
2 - Master your titles and thumbnails
3 - Once you’ve figured out what works, start experimenting with other formats
The biggest mistake creators make is trying to do too much at once
It’s becoming clear how Jimmy plans to integrate his banking app into his content
In today’s video, he paid out $350K in prize money directly through Step
I imagine future giveaways and challenges will be increasingly integrated into the app
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MrBeast publicly launched his banking app Step in his newest video
New users get $5 from Jimmy after making their first purchase
New record for us: 40 million views in 1 week 🤯
Every upload is another chance to change your life. Don’t stop creating.
What 1 million views is worth:
Instagram: $0
X: $10
TikTok: $25
Snapchat: $100
YouTube Shorts: $200
Facebook: $500
YouTube Longform: $4,000
Not all views are created equal












