Zach Blank (@zachblank) header
Zach Blank (@zachblank) profile picture

I make things go viral on the internet. Head of Content for @NickDiGiovanni. 30B+ views and counting.

New York, USA
Joined August 2012
Photo by Zach Blank (@zachblank)Photo by Zach Blank (@zachblank)Photo by Zach Blank (@zachblank)Photo by Zach Blank (@zachblank)Photo by Zach Blank (@zachblank)Photo by Zach Blank (@zachblank)Photo by Zach Blank (@zachblank)Photo by Zach Blank (@zachblank)Photo by Zach Blank (@zachblank)Photo by Zach Blank (@zachblank)
If you were a YouTuber born in the year 1998 (MrBeast's age), sadly you will probably never be on this list lol
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Who’s the biggest YouTuber your age? The most-subscribed creators from 18 to 50:
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My theory is that YouTube never expected anyone to pass 100M subscribers, so when MrBeast hit 200M, they just made him a custom award Then they realized other creators were actually going to hit these milestones too and figured they should probably go back to a consistent design lol
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Fun facts about YouTube play buttons: Before silver play buttons, 100K subscribers got you a $500 gift card and a camera case The crystal in the red diamond award is made by Baccarat in France Their maker, Society Awards, also makes trophies for the Golden Globes and Emmys
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I made a personal website inspired by the YouTube homepage blank.tv
A personal website should feel like you’ve briefly left the rest of the internet
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For everyone asking how the @Sidemen did it in just 1 video… All 7 members already had massive audiences on their own channels. When they launched the main Sidemen account in 2016, they each sent their fans over and hit 1M subscribers in just 3 days. One of the greatest examples of audience building on YouTube.
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If you need a reminder that success takes time... MrBeast posted 467 videos before reaching 1 million subscribers
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YouTubers are building empires. Some employ hundreds of people. Others reach tens of millions of subscribers with teams of a few dozen. Same platform. Very different businesses.
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In case you're wondering, these were the only channels with 1M subscribers in 2009: Smosh Fred Ryan Higa Universal Music Group Shane Dawson
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In 2009, there were only 5 channels on YouTube with 1M+ subscribers Today, there are nearly 80,000
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Zach Blank retweeted
Slow burn
How long it took the world’s biggest YouTubers to hit 10M subscribers:
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Some of the coolest facts about this: Logan Paul was one of the fastest YouTubers to reach 10M subscribers, doing it in just 11 months MrBeast took nearly 7 years to hit 10M. Imagine if he had quit! Ronaldo hit 10M subscribers in just 11 HOURS lol
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How long it took the world’s biggest YouTubers to hit 10M subscribers:
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The best YouTube thumbnails don’t reinvent the wheel They take what already works and make it better Inspiration fuels innovation
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Everyone overcomplicates YouTube: 1 - Get really good at making one type of video 2 - Master your titles and thumbnails 3 - Once you’ve figured out what works, start experimenting with other formats The biggest mistake creators make is trying to do too much at once
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It’s becoming clear how Jimmy plans to integrate his banking app into his content In today’s video, he paid out $350K in prize money directly through Step I imagine future giveaways and challenges will be increasingly integrated into the app
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MrBeast publicly launched his banking app Step in his newest video New users get $5 from Jimmy after making their first purchase
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New record for us: 40 million views in 1 week 🤯 Every upload is another chance to change your life. Don’t stop creating.
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What 1 million views is worth: Instagram: $0 X: $10 TikTok: $25 Snapchat: $100 YouTube Shorts: $200 Facebook: $500 YouTube Longform: $4,000 Not all views are created equal
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Don't overthink your YouTube packaging: The simplest idea is often the best one. Your only job is to get someone to click!
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