Fery

GTA 6 got us a DR 92 link in CBS News, and many more placements in the US, Italy and Taiwan. With this PR campaign, our client warned gamers about the scams around GTA 6, which comes out on 19 November. This is how we've done it: ▪ We asked our client, a gaming news website, for a commentary on the scams that gamers should look out for ▪ The client provided us with some great expert tips on how to spot fake early access downloads, crypto paywalls and fake Rockstar login pages ▪ We put this in an email and sent it out to a few thousand journalists from the UK, the US and other countries ▪ We also sent it to local journalists in 47 US states, one state at a time ▪ We've had a 46% open rate ▪ Our email to Florida journalists got picked up by CBS News Miami, as the game is set in a city based on Miami The campaign landed 39 placements and 16 links, including CBS News (DR 92) and CW33 (DR 72). 💡 Journalists need experts, in order to be able to articulate and present information in their publications. Whenever a big game, movie or TV show gets in the buzz of the media, you can put your clients forward as experts who comment on it, and get them links that money cannot buy. Every time a big game comes out, an agency will build links. Hopefully next time, you will be that agency 🙌