Greg Madisᯅn (@GregMadison) header
Greg Madisᯅn (@GregMadison) profile picture

Award-winning XR Interaction Designer ★ 40 yrs of crafting Alternate Realities ★ x-@Unity Labs ★ SpatialComputing & AI ★ 2e Gifted Dyslexic ★ 🇫🇷🏳️‍🌈

San Francisco, CA
Joined April 2009
As a former magician doing interaction design for #SpatialComputing for more than a decade, I have so much hope for #OC6 tomorrow. It's really time to turn virtual into tangible illusion. See you there #XR peeps <3 #AR #VR #MR @oculus
16
155
24
887
I love everything about it. Incredible attention to detail. No gimmicks, just genuinely useful innovation from someone who truly understands the problem they're solving.
I finished my RAW Framing/Color Grading UX for my own Spatial/Immersive Video editing app using "passive haptics" Heres a video showing many of its features I'd like to see if Siri AI's new app intents could apply "smart gradings", but my priority for now is adding full editing
1
4
55
3,342
“I’ve never felt such a strong sense of presence in mixed reality.” A sentiment echoed by nearly 100 people who’ve tried Sphenomenon. I built a hands-on playground for creators to feel why the physical world is the ultimate foundation for tomorrow’s augmented interfaces. #astra @OpenAI
49
94
47
706
93,180
Thanks for coming by, Sam! So glad you got to experience it. By the way, those pixels? They’re hiding what people are interacting with, not their eyes. 😉 The wait is almost over. Reveal coming soon!
Had the pleasure of trying this today and can confirm it’s as magical as this suggests
2
16
1,379
New follower? I’m Greg Madison. I’ve been pioneering tangible interfaces in XR for decades: making digital illusions part of the physical world, keeping us grounded in it. A thread on the ideas behind my work. 🧵 Here’s an early exploration from 2009. fr.slideshare.net/slideshow/…
43
102
16
1,025
85,060
Across my creations, I keep coming back to one idea: everyday objects can carry digital capabilities. A table, a wall, a piano.. each has a place and purpose in our lives, familiar gestures, and a presence we can feel. Digital augmentation becomes a natural extension of our habits, without extra steps to remember. VR Tangible UI - 2019
4
4
2
123
3,752
Seeing my friends and longtime XR folks genuinely smile and have fun with something I created brings me back to my years performing as a magician. There’s something incredibly rewarding about witnessing that joy firsthand. Thank you Storm, you made my day.
I just got back from @GregMadison's Sphenomenon demo & I can't think of a time I got that mind blown in the last 5 years. So, SO cool!! I am alive with inspiration. It was just magic, really. Joyous fun. Can't say enough good things. A must try if you can. Thank you Greg! 🤩💫
16
1,508
XR veterans are hard to surprise. Videos can’t quite capture what Sphenomenon feels like. These reactions can. Without excited developers, there’s no thriving spatial computing ecosystem. @finkd @sama @satyanadella @sundarpichai @elonmusk @boztank @DavidSHolz want to try what got them this excited? I’d love to give you a personal demo.
33
14
11
272
53,608
I often feel nostalgic for the future. Tech has rarely surprised me since Ray Kurzweil laid out the roadmap back in 2005.
12
1,618
Apple Vision Pro team, I’m begging you: please give us a 1:1 screen recording option. Right now, recordings are essentially 16:9 and crop out the lower part of the experience, making it surprisingly hard to show spatial UI, hand interactions, and full context. More importantly, it hides the magic of seeing your real arms and hands naturally occlude virtual content so seamlessly that you stop noticing it. Please give creators and developers the framing they need to show what Vision Pro can do better than any other headset. @lindadong @settern @AndrewNWalker
8
8
1
87
6,220
AirPods Max could be a personal acoustic camera. It feels like a missed opportunity that @Apple doesn’t let us record and replay the sound reconstructed by Transparency mode. Imagine capturing not just how a place sounds, but what it feels like to actually be there.
1
2
20
2,836
Hey Meta Quest devs and content creators! You know how much friction goes into getting the perfect footage for trailers, demos, and content. The recorder is there. The pro controls live on desktop. I built a pocket control panel for the Meta Quest recorder. – at San Francisco, CA
2
25
2,953
One day we’ll realize magic spells were prompt injections into reality’s source code.
1
6
1
20
1,541
Living in real time inside alternate realities, with a headset on your eyes, has never felt this close. But the real magic, the kind that actually fools the brain, will only happen in passthrough. Not see through. I will die on this hill.
Xmax X1, the first real-time interactive video model, is here. Powered by autoregressive streaming generation, X1 achieves millisecond ultra-low latency and infinite-length generation, enabling truly natural spatial interaction. Camera is redefined. It’s no longer just a lens, but a magic wand that breaks the barrier between dimensions. Summon virtual beings into your reality and interact with them in real-time. Live implementation video is below, truely amazing work! Definitely one to watch.
3
18
2,588
I’ll be serving as both a judge and a mentor at Frontier Tower for SensAI Hack San Francisco 2025, which is just around the corner! What I love about hackathons is that they’re not just about pushing a prototype in a few days. They’re one of the best ways to show what makes you unique. A single strong project can give you more visibility than months of sending résumés into the void. When your ideas hit the right note, the right people come to you. What I’m looking forward to the most is seeing how teams think beyond the box, not tech for tech’s sake, but concepts that hit real problems and real use cases. XR + AI is an incredible playground, but only meaningful ideas survive the hype cycle. And the competition is stacked: 🏆 Hackers battling for $10,000 and bragging rights in the global tour 🧠 Real-time innovation with XR + AI toolkits 🌍 The best prototypes competing to define the future of spatial tech Can’t wait to see the wild ideas, the sharp thinking, and the team that walks away with the crown. See you in SF sensaihack.com/sanfrancisco/ Huge shout-out to @Meta @SensAIHackademy @XR_Bootcamp @Ferhan_XRB
3
2
9
1,611
I just saw this comet streak across the entire sky of San Francisco... incredible."
A comet or something just flew over the Bay Area …what is that???
Readers added context they thought people might want to know
2
1
6
2,239
How long before Google lets us revisit photos from our Google Photos library like this... or even rewatch our home videos from a different angle? I’m excited to see what happens when this meets Google’s new XR initiative.
Another one. Already a powerful painting, but moving around it yourself gives a totally different feeling. Jacques Louis David's "The Death of Socrates" => #Genie3
12
1,415
Not “Are we in a simulation?” but which layer are we on… and who’s ruining ours?
What if you could not only watch a generated video, but explore it too? 🌐 Genie 3 is our groundbreaking world model that creates interactive, playable environments from a single text prompt. From photorealistic landscapes to fantasy realms, the possibilities are endless. 🧵
1
1
1
10
13,478
Apple and Meta are still missing the point when it comes to spatial productivity. Going monitor-free or showing the weather in 3d space isn't enough. There's not enough value in replacing a frictionless setup like a laptop and mouse unless the spatial environment unlocks something radically more powerful: a creative work space so fluid and enabling that you wouldn't want to work any other way. I created this "Spatial AI Workbench" mockup a while ago to explore that exact idea.
26
42
12
340
76,315
You know this will happen sooner or later, live, in passthrough, on your XR device. Experience the world your way, while staying connected to others and to what we all share: physical reality.
Introducing Modify Video. Reimagine any video. Shoot it in post with director-grade control over style, character, and setting. Restyle expressive performances, swap entire worlds, or redesign the frame to your vision. Shoot once. Shape infinitely.
4
5
45
8,708
mouse-hover-example.vercel.a… With Modify Video, the lowest hanging fruit would be to play one game, in many many different worlds 🥹 Try the prototype with the link above
1
6
763
Understand that while the AI App Store is currently used by humans, it won’t be for them for long. These are modular skills for Agentic OS.
Hugging Face has quietly become the biggest AI app store with 400,000 total apps, 2,000 new apps created every day, getting visited 2.5M times every week! Now you can search through any of them with AI or categories. The future of AI will be distributed, have fun everyone!
1
1
4
953