Sam Cole | FitXR (@SamCole) header
Sam Cole | FitXR (@SamCole) profile picture

Fitness that extends your reality Co-Founder & CEO @weareFitXR

San Francisco, CA
Joined March 2022
Photo by Sam Cole | FitXR (@SamCole)Photo by Sam Cole | FitXR (@SamCole)Photo by Sam Cole | FitXR (@SamCole)Photo by Sam Cole | FitXR (@SamCole)Photo by Sam Cole | FitXR (@SamCole)Photo by Sam Cole | FitXR (@SamCole)Photo by Sam Cole | FitXR (@SamCole)Photo by Sam Cole | FitXR (@SamCole)Photo by Sam Cole | FitXR (@SamCole)Photo by Sam Cole | FitXR (@SamCole)
If your decision to start a business in a particular industry is influenced by hot takes on social media you’re not going to make it anyway
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Whatever mix gets you doing something everyday
Hey @grok, a 40-year-old dad has only 20 minutes a day to exercise. Which gives the greatest health benefits over 1 year? A. Walking B. Incline walking C. Weightlifting D. Running E. Swimming F. Biking G. Sports Compare VO2 max, heart health, muscle and body fat.
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Really hoping Meta have the same financing for VR Glasses $36/mo for 36 months with no upfront feels a lot more palatable than $1299 Even better if you can bundle subscriptions into it. Call it $50/mo all in for FitXR & Golf+? wdyt @Rengle820
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🤯 (especially when Mario jumps from the scene and is thrown back in)
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Been using ChatGPT as my personal trainer for the last 14 months... Stopped recently to build a more bespoke version and it killed my fitness routine Kind of crazy how reliant I'd become on it for the habit
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Had the pleasure of trying this today and can confirm it’s as magical as this suggests
XR veterans are hard to surprise. Videos can’t quite capture what Sphenomenon feels like. These reactions can. Without excited developers, there’s no thriving spatial computing ecosystem. @finkd @sama @satyanadella @sundarpichai @elonmusk @boztank @DavidSHolz want to try what got them this excited? I’d love to give you a personal demo.
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Funny how in voice mode ChatGPT starts British and often moves to Australian as it mimics my NZ accent
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Never seen a research report on VR sales that looked remotely accurate
I think one of the biggest surprises of 2026 is how resilient Quest hardware sales have been. Despite Meta scaling back hardware subsidies and raising prices due to higher memory costs, Quest unit sales may have declined much less than expected. I suspect this is one reason Meta feels confident cutting subsidies further and reducing Reality Labs spending. And don’t put too much trust in the Quest shipment estimates from market research firms. They tend to overestimate sales when things are going well and underestimate them when things are going badly.
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25% of our active users still use a Quest 2
The average age of headsets in use on SteamVR. I think this is actually a pretty useful metric because it helps understand the balance between existing users who keep using their headset vs. hardware that's attracting people to upgrade (or join VR for the first time). This value consistently getting higher suggests PC VR hardware hasn't been 'hot' enough to drive upgrades for a while. This data is as of September, so Steam Frame hasn't entered the picture yet. Granted, I don't expect it to make a very big impact to this chart.
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Why would you buy this versus Meta VR Glasses?
XREAL Aura starts from $1,279. I guess the price has been carefully studied so as not to be more than Meta VR Glasses. Even if the devices are different (this one is AR, the other is MR/VR), they share some use cases, and XREAL wanted to be sure to be more affordable. I think it's a fair price for what it offers. I tried it at AWE and it seemed to me a pretty solid AR device. What are your thoughts? #AugmentedReality #AR #China #XREAL
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This was the Connect where projects that previously seemed disparate started to converge
I took these photos during Connect, and thinking about the intersection of these technologies is extremely exciting. From VR, where I started, to wearables and now AI with Muse, there’s so much to explore. If you asked me where to focus today, I’d 100% recommend learning agentic workflows inside and out. Grab a Quest 3/3S, start building, and keep Meta VR Glasses on your radar! But never forget your core skills. Keep coding, designing, and applying your own taste. Don’t let the noise around bad AI practices keep you from exploring these tools and developing skills that I believe will be incredibly valuable going forward.
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Got some fun things brewing... Strength | Hand tracking | Mixed relality
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100% We’d love to replace Meta Avatars in @weareFitXR
They should very much reconsider and build a new "Avatar Expressions" API. Even with varied fidelity, it makes little sense to withhold abstracted data from devs if the hardware supports it. Really hope we don't get a repeat of the QPro launch where features were unfinished.
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What is the most optimistic case here @jmdagdelen Couple of million units sold? Return of premium download gaming?
It might not save VR, but Steam Frame is going to change the world.
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If you’re a VR dev and have been sitting on an idea for an older / female skewing audience but have been put off by the current market... now is the time to build
You know who’s most excited for Meta VR Glasses in my house? MY WIFE! She wants to enjoy VR with me but HATES wearing the Quest. Messes with her hair, heavy, uncomfortable. I think the form factor will open the market to more people than “they” think, who Quest didn’t serve.
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Replying to @dtrinh
@dtrinh we need Muse working out in VR Glasses! bonus points if you include the strap accessory for active VR 😂
Embrace the epic sax @Muse
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100% People have debated the blocker to adoption for years... ultimately it is simply that not enough consumers could envision themselves wearing a bulky plastic headset We saw this firsthand time and time again when trying to position a headset as fitness equipment for @weareFitXR
Today was the best day in the history of VR/AR.
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Anyone see a Meta Hologram sitting down? I’m so curious as to what the courtside experience with friends will be like
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Replying to @Scobleizer
I know this isn't a popular opinion, but I learned a lot when I started the Google Glass project. A key insight was how important human eye contact is. Removing the ability to see someone's eyes when talking with them negatively changed the entire dynamic. So, while I am impressed with Meta's new glasses, they continue the huge error (imho) of blocking eye-to-eye contact. I don't think any glasses that are dark / block you from seeing another person's eyes will have mainstream, broadly appealing success.
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Good to hear there is an optional strap coming for more dynamic motion on the Meta VR glasses Burpees here we come
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