Dad, husband, Gym-rat * Helping apps make more money @RevenueCat * very into mobile * social gaming alumni * he/him * #chaoticgood
Apeldoorn, NL
Joined June 2018
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If you're vibecoding a B2C app, I’m probably more invested in your success than 99.99% of people out there
(@RevenueCat only makes money when you make money)
But time for a little reality check
What ever the neurodivergence is that causes you to HAVE to watch all this videos until the end, that's what I have
Berlin! 🇩🇪 I’m in town Nov 11-12
I'll be speaking at Business of Apps about 'asking your best users for more money without being a dick'
If you're in town and don't have a ticket yet (and want to attend), let me know. We might be able to swing a few free ones, still
If you're not and curious about the talk, stay tuned: Working on a @RevenueCat blogpost about the same topic
IT’S LIVE!
You can now configure Retention Messages directly in App Store Connect
No more closed beta, no need to register, no need to build on Apple’s Retention Messaging API, and no need to use @RevenueCat’s Retention Messaging feature
You probably still want to, though:
The thing that’s available to everyone *right now* is an image and text, shown to subscribers as they’re about to cancel, as well as offers per subscription <- This will increase retention. Guaranteed
But if you want to customize what message you show to who, want to set up retention offers (discounts, plan switches, etc) for specific segments of users, and increase retention EVEN FURTHER,
You still need to request access to the API, and our Retention Messaging feature will not only allow you to configure those messages and offers, but also allow you to experiment with the single best retention mechanic Apple has ever provider developers with
So,
1. Go set up your retention messaging in App Store Connect *now*
2. Request access to the API
3. Get to experimenting and improving retention via RevenueCat
OKAY OKAY OKAY, we'll host an 🚨 EMERGENCY LIVE WEBINAR:
Apparently, there's a lot of confusion around Apple's new Retention Messages
They're available to everyone in App Store Connect now, but what is in ASC is not the same thing that's available via the Retention Messaging API
So what's missing?
Should (and can) you still request access to the API?
How do you set up your basic Retention Messages today?
What did we learn from the world's biggest data set on the Retention Messages beta??! (not an exaggeration)
Next Tuesday, we'll host a live webinar with
@plahteenlahti, on of your favourite @RevenueCat developer advocates, and
Luigi, the latest member of RevenueCat's Customer Growth Advisory team (specialized in lifecycle messaging and CRM), who has worked closely with some of our biggest customers on Retention Messaging
Together, they'll:
Explain how to get started with Retention Messages in App Store Connect
Share how and where the API is still useful (and how to request access)
Dig into MOUNTAINS of data from the beta
Share some of the best, most successful Retention Messaging tactics we've encountered, and
Answer all your questions
See you there!
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OKAY OKAY OKAY, we'll host an 🚨 EMERGENCY LIVE WEBINAR:
Apparently, there's a lot of confusion around Apple's new Retention Messages
They're available to everyone in App Store Connect now, but what is in ASC is not the same thing that's available via the Retention Messaging API
So what's missing?
Should (and can) you still request access to the API?
How do you set up your basic Retention Messages today?
What did we learn from the world's biggest data set on the Retention Messages beta??! (not an exaggeration)
Next Tuesday, we'll host a live webinar with
@plahteenlahti, on of your favourite @RevenueCat developer advocates, and
Luigi, the latest member of RevenueCat's Customer Growth Advisory team (specialized in lifecycle messaging and CRM), who has worked closely with some of our biggest customers on Retention Messaging
Together, they'll:
Explain how to get started with Retention Messages in App Store Connect
Share how and where the API is still useful (and how to request access)
Dig into MOUNTAINS of data from the beta
Share some of the best, most successful Retention Messaging tactics we've encountered, and
Answer all your questions
See you there!
AH, link to the webinar:
app.livestorm.co/revenuecat/…
I suspect we'll also stream this live from the @RevenueCat Twitter account, and from our YouTube channel
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It worked for Photoroom, and it'll work for you: xitter.twitterapi.xyz/olivier_lemarie/status…
Test it on your churn flows. Simple, low effort and impactful.
@Photoroom was one beta tester (thank you @laaaarissaaaa 😉 and @RevenueCat ) and we saw great success!
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We've done a lot of jaw-dropping things with @RevenueCat, but I don't think I've ever had as many "Holy sh!t..." moments as I had at The Shippies
Can't wait for next year
Hendrik Haandrikman 🐈 retweeted
Help us find this couple who got engaged at #Shipaton Demo Day in Times Square! 💍
Did the Shipaton excitement get to them? Were they just passing tourists? Do they want Shippy to officiate their wedding?
We're not sure, but we want to find them to share the pictures and say congrats. Internet, do your thing...
I challenge anyone to play this while at the gym and not hit a pr
Impossible
open.spotify.com/track/3cXB6…
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Standard App Store fee in Taiwan is dropping to 26%, and more markets could follow
Apple also just paid a $15m fine from the South Korean government because (for a while, a few years back), they didn’t calculate their fees in Korea the same way they did elsewhere (the fee was 30% of earnings *including* taxes, while everywhere else it was excluding taxes)
If there’s a precedent of governments fining Apple for charging a different fee for their country, will Apple be forced to offer the same (lower) 26% fee everywhere? 🤔
Istanbul app folks 🇹🇷 I’m in town Nov 3–4
Speaking at the Web Funnels Dinner + Behind the Hit Apps, then Founders Happy Hour
Let’s talk web-to-app, paywalls & making money beyond subscriptions
What are you building?
istanbulappweek.com
Hendrik Haandrikman 🐈 retweeted
What happens to subscription apps that run holiday promos? We compared ~5,000 apps with and without them.
🛍️ Black Friday promos: +20% new paying users vs. Sept–Oct
🥂 New Year promos: +14%
🎄 Christmas-only promos: no clear edge
More on revenue, timing, and paywalls 👇
revenuecat.com/blog/growth/h…
